A few years ago, I was talking with a friend who’d lost her job. It wasn’t her fault at all; they were restructuring the company and downsized her role. She kept saying, “I was so loyal to that company! I can’t believe they did this to me.” Here’s the thing: The most important thing for a business is the survival of the business. And that’s not just because they’re … [Read more...]
Find Copywriting Clients by Networking in the Right Places
Recently, I attended a conference for entrepreneurs. Like many, if not most, people, I’m not a fan of traditional networking. I don’t like going up to groups of people who are already chatting, and I find it awkward to move on to new conversations. But… Literally, every time I told someone that I am a copywriter, they asked for my business card. Every single time. Here’s … [Read more...]
This is Your Competition — in Your Career and in Your Life
I've written before about how our company's name, Filthy Rich Writer, really rubs people the wrong way—and why that's actually a good thing. But even beyond that, whenever we run any ads on Facebook about copywriting, we always get some kinds of argumentative, and even sometimes nasty, comments. Now, I can tell you honestly, as a copywriter with 20+ years of experience, that … [Read more...]
Can Copywriting Be a Side Hustle?
Here's the short answer: It is possible to have a copywriting side hustle...but not the way most people treat side hustles. What Is a Side Hustle? What is a side hustle? Well, it’s basically a small business that you run in your free time to help you bring in extra cash. Some people may also refer to side hustles as "side job" or "side gig." It's typically work that you … [Read more...]
How to Book Up Your Copywriting Business for the Next Few Months
It’s the most wonderful time of the year…for your business Whether you like it or not that it’s only October 1st and the stores will begin stocking Christmas and Hanukah decorations soon, there’s one key takeaway for you as a copywriter… Businesses are starting to think about holiday promotions... Which means you could be writing those promotions for them. That’s … [Read more...]
The Client Question That Can Double Your Business Income
If it hasn't happened yet, very soon clients will start coming to you. They’ll get referred by your previous or current clients. Or they’ll find you on social media. Either way, you'll eventually have potential clients reaching out and wanting to work with you. Which is great! It feels great to not have to go out there and prospect for every single new client. Referrals are … [Read more...]
How to Break Into Copywriting
Originally Published on DearEnglishMajor.com Hey, it's Alyssa here! In the spirit of fresh starts and new opportunities, I sat down with one of our long-time friends of Dear English Major, Nicki Krawczyk. We interviewed Nicki back in 2014 not long after the launch of DearEnglishMajor.com, and she has been kind enough to share some excellent information on … [Read more...]
Why Online Sales Letters are Dead—and What to Write for Clients Instead
There are all kinds of marketing tactics that you should learn to make the most out of your copywriting career. For instance, you need to know about mediums like email campaigns, paid ads (like you see on Facebook, Instagram, TikTok, and as website banners), opt-in landing pages, and sales pages. But, online sales letters are dead. This is not a medium you should worry … [Read more...]
The Fastest Way to Grow Your Copywriting Business
If you do any reading about business, you'll already know that a big topic is "scale"—as in "how to scale your business." It's an important topic for businesses big and small...and, my copywriter friend, it's an important topic for growing your copywriting business, too. In a nutshell, "scaling" is growing your business. Ideally, it involves growing your business in profit … [Read more...]
Top Free and Affordable Project Management Tools for Copywriters
Most copywriters don’t have the luxury of working on just one project at a time, so they have to be able to juggle multiple assignments. This is difficult for even the most seasoned writers, but a project management tool can make a huge difference in a copywriter’s organization, time management, and content output. Benefits of Project Management for Copywriters In the … [Read more...]