It’s the Most Wonderful Time of the Year…for Your Business
Whether you like it or not that it’s only October 1st and the stores will begin stocking Christmas and Hanukah decorations soon, there’s one key takeaway for you as a copywriter…
Businesses are starting to think about holiday promotions…
Which means you could be writing those promotions for them.
That’s right: Now is the exact right time to reach out to potential clients offering to help them increase their sales over the holiday season.
For a lot of businesses, the holidays are make-or-break for their fiscal years. For some retailers, the holiday season can represent up to 30% of their annual sales.
And don’t think this is only a prime time for retailers and e-tailers—businesses of all shapes and sizes and types can take advantage of the holiday season spend-a-thon to bump up their bottom lines.
But businesses can’t expect to just throw out a “30% off for the holidays” message to their email list and see sales skyrocket.
Taking advantage of holiday spending means using the kinds of tactics you’ve honed as a copywriter: things like nurturing subscribers through an email sequence, building anticipation, creating urgency, and offering upsells.
When you reach out to prospects, come prepared with package offers to make it easier for them to say “yes”—but also be willing to customize those packages as needed.
You might want to offer a 3-, 5-, or 7-email funnel to nurture customers to make a purchase. You could offer a series of Facebook ads for both cold and retargeted traffic. You could offer to write a new sales page for their special holiday offering. And, of course, these are just a few ideas.
But here’s the key: You’ve got to start reaching out NOW. It’s the beginning of October and it will take some time to reach these prospects, get them to agree to work with you, write the work, revise the work, and put it out into the world.
Basically, in order for you to help them with their holiday and New Years sales, they’ve got to start working with you ASAP. Which, of course, is great: The urgency factor is high…so don’t forget to include that in your prospecting communications!
Your turn! Which industry are you going to target first? Let us know in the comments below!