It’s the most wonderful time of the year…for your business
Whether you like it or not that it’s only October 1st and the stores will begin stocking Christmas and Hanukah decorations soon, there’s one key takeaway for you as a copywriter…
Businesses are starting to think about holiday promotions…
Which means you could be writing those promotions for them.
That’s right: Now is the exact right time to reach out to potential clients offering to help them increase their sales over the holiday season.
For a lot of businesses, the holidays are make-or-break for their fiscal years. For some retailers, the holiday season can represent up to 30% of their annual sales.
And don’t think this is only a prime time for retailers and e-tailers—businesses of all shapes and sizes and types can take advantage of the holiday season spend-a-thon to bump up their bottom lines.
But businesses can’t expect to just throw out a “30% off for the holidays” message to their email list and see sales skyrocket.
Taking advantage of holiday spending means using the kinds of tactics you’ve honed as a copywriter: things like nurturing subscribers through an email sequence, building anticipation, creating urgency, and offering upsells.
When you reach out to prospects, come prepared with package offers to make it easier for them to say “yes”—but also be willing to customize those packages as needed.
You might want to offer a 3-, 5-, or 7-email funnel to nurture customers to make a purchase. You could offer a series of Facebook ads for both cold and retargeted traffic. You could offer to write a new sales page for their special holiday offering. And, of course, these are just a few ideas.
But here’s the key: You’ve got to start reaching out NOW. It’s the beginning of October and it will take some time to reach these prospects, get them to agree to work with you, write the work, revise the work, and put it out into the world.
Basically, in order for you to help them with their holiday and New Years sales, they’ve got to start working with you ASAP. Which, of course, is great: The urgency factor is high…so don’t forget to include that in your prospecting communications!
Your turn! Which industry are you going to target first? Let us know in the comments below!
Last Updated on March 2, 2023
Hi Nicki!
I don’t know how to break into this field, although I do know that something must change in my life. I am far too talented and and intelligent to let life pass me by!
When I was diagnosed with CRPS and Lupus, I believed my life wasn’t worth living. This is not rational thinking! A 9-5 job isn’t realistic at this time… Although working at my own pace is,! Point me in the right direction and teach me how to begin. I’m not afraid to be a beginner , and “remaining teachable” has always been one of my motives in life.
Nicki, I don’t know who you are, or for that matter, if you are a real person. I must believe in something, so I choose to believe in you. Please contact me when you are able to. Have a wonderful weekend!
BethAnn
Hi BethAnn,
Sorry for the delay in response! Our website wasn’t alerting us to new comments for a little while. I definitely am a real person, and I definitely have 15+ years of experience as a professional copywriter. If you haven’t signed up yet, the best way to get started is to sign up for our emails. We send out lots of resources to help you learn more about copywriting and decide if it might be a good opportunity for you. 🙂
Thanks for commenting!
Nicki