A contracting gig is a great opportunity for a copywriter to earn some steady income, make new connections, and build your portfolio—all without being stuck on staff. But what happens if you want to break your copywriting contract? Are you trapped? The Difference Between Freelancing & Contracting For those of you who are little hazy on the difference between … [Read more...]
Habits of Wildly Successful Copywriters
What they say is true: Cultivating the right habits can have a major impact on your success. After all, what we do every day determines what we become. So, what are the habits of wildly successful copywriters? As many business and success gurus will tell you, the fastest way to succeed is to study the things successful people do, and then do those same things. So, in the … [Read more...]
Top 10 Copywriting Myths and Misconceptions
There’s a lot of information out there about copywriting. The bad news, though, is that a lot of it is wrong. Lots of misinformed people are spouting a lot of useless or, worse, downright bad opinions and misinformation that are discouraging writers and keeping them from succeeding. Let’s try to fix some of that, shall we? These are some of the most alarming, confusing, … [Read more...]
Top 10 Misconceptions About Copywriting—Part 1
There’s a lot of information out there about copywriting. The bad news, though, is that a lot of it is wrong. Lots of misinformed people are spouting a lot of useless or, worse, downright bad opinions and misinformation that are discouraging writers and keeping them from succeeding. Let’s try to fix some of that, shall we? Read on… Today’s article isn’t based on a question … [Read more...]
Problems Between Copywriters and Design Partners
A copywriter's design partner will often be their work best friend. They'll work closely and create amazing pieces. But what happens when this crucial relationship hits a rift? How do you keep creating work when there are problems? When things aren’t going well with your design partner it’s both frustrating and disheartening. It feels like they don’t respect you and they … [Read more...]
How to Fix Bad Copywriting Feedback
A big part of being a copywriter is incorporating the feedback you receive in creative reviews. But what do you do when you get bad feedback? And not feedback that makes you sad but truly useless feedback? Imagine this scenario: You had a creative review with your client and the client is...well, let's say you get the vibe they're not thrilled. Your client keeps suggesting … [Read more...]
Why Freelance Bidding Sites like Upwork and Fiverr Are Bad News
Those freelance bidding sites where you can submit quotes on copywriting projects seem like a great deal. You get to just scan through listings, submit a quick proposal and quote to potential clients, and land tons of work. Great, right? Wrong. Freelance bidding sites are great for clients ... and a waste of a good copywriter’s time. How Freelance Bidding Sites … [Read more...]
How to Add Urgency to Your Copywriting When Things Aren’t Urgent
When you’re crafting a call to action for a project, you want people to take that action as soon as possible. But what do you write when your target audience doesn’t have to take that action immediately? No marketer (at least, no marketer with a soul) wants to be pushy, right? We’re not here to force our products down people’s throats, we’re here to help them find solutions … [Read more...]
Can an Introvert Be a Successful Copywriter?
Maybe it’s because writing itself requires so much time alone, but it seems that a lot of people who love to write also require solitude to recharge their batteries. That's one of the reasons copywriting is one of the most flexible careers for introverts. A lot of a copywriter’s job involves crafting copy by oneself. You just can’t write good copy without spending at … [Read more...]
How Do You Write for Translations?
In today’s global economy, there’s a good chance that your copy may not just remain in its language of origin. You won't be the translator (thankfully), but you will need to write your copy so it can be translated. How? Here's what you should know about writing copy that will be translated. First, one caveat: I’m talking mostly in the “translating English to another … [Read more...]