Open up your Amazon wish list! If you’re looking for a job—or, well, think you ever will be again—we’ve compiled a list of books you’ve got to read. Here are four books we'd recommend for someone looking for a new job in copywriting. The Rich Employee by James Altucher James Altucher has made a name for himself with this down-to-earth, tell-it-as-I-see it blog posts, … [Read more...]
Why You Need to Push for a Creative Brief
Creative briefs are pretty standard throughout the creative industry…but there are still times when clients or product managers try to avoid them. Here’s why you can’t let that happen, and what you can do to keep a creative brief in play. Read on… Today’s question comes from Evan R., who asks, “A project just got kicked off at work, but the product manager didn’t fill out a … [Read more...]
What Does It Mean to Be a Filthy Rich Writer?
My company teaches people how to write copy and how to build their careers and businesses. I probably could have gone with “Copywriting Training Resources” or something like that. But I didn’t. I really didn’t. I went with Filthy Rich Writer. And some people hate that name. I mean, a loathing that seems all out of proportion. But I’m okay with that. Here’s … [Read more...]
Ways to Achieve Career Freedom With Copywriting
More than ever before, people are interested in a career that gives them freedom. They want to control where they work and how they work, and, for many people, they think that that means freelancing. But there’s another option and, for some, it may even be better. As a creative, one of the biggest benefits of our careers is that we can engineer our careers to suit us. For … [Read more...]
How To Avoid a Copywriting Career Rut
It can be easy enough to coast along at a job for a few months—or even a few years. But the damage that coasting can do to your career might take a long time to repair. Here are two super easy steps to avoid falling into a copywriting career rut. Your Career Is Your Priority, No One Else's One of the first things you have to learn about your career is that no one else is … [Read more...]
Features vs. Benefits Quiz: Test Your Copywriting Knowledge
You know that it’s important to understand the differences between the benefits and the features of a product or service, but are you always able to differentiate them? Let’s find out! This post gives you a little sneak peek into our Comprehensive Copywriting Academy. This features vs. benefits quiz is early on in the Foundations modules. Understanding the difference between … [Read more...]
Why You Need a Three-Year Copywriting Plan
Needing a “five-year plan” might be the most common misconception in career planning. Here’s why it’s such a mistake when it comes to your copywriting career, and here’s what you should do instead. Asking about someone’s five-year plan is just like asking a five-year-old what they want to be when they grow up—and, nowadays, the answer is likely to be just as … [Read more...]
The Three Steps to Career Change
There’s a good chance that you’re not going to stay in one career for the rest of your life. But once you identify what direction you want to go, the steps you take will make the difference between success and failure. And guess what? Most people take the wrong ones. This is one of my favorite topics. First, it’s a great topic because there are few changes you can make … [Read more...]
Email Copywriting Snippet Tactics
Email snippets are lines of copy that show up in your inbox after the subject lines. But, as you’ll see from your own inbox, most companies mess them up. So today, we’re going to dive in deep with snippets and learn how to write them well. Email snippets (sometimes called pre-headers) are lines of copy that offer extra explanation for your subject line. They’re the first … [Read more...]
How and Why to Collect Copywriting Testimonials
Building a great portfolio is fundamental to landing work—there are no two ways about it. But there’s one other element that can help “sell” you to potential clients and employers before they even meet you: copywriting testimonials. Once you’ve done work with clients, one of the best ways to get additional copywriting work is to re-pitch those same clients. … [Read more...]