If you’re new to copywriting, you’re probably wondering how to build your portfolio before you actually have things to put in it. Having an online portfolio site is crucial because it helps “sell” you to prospective employers and clients before they even meet you. The samples in your portfolio prove that you know how to write copy, work with a designer, write to a brand … [Read more...]
Copywriter Job Satisfaction: Why Copywriting Is a Good Career
Copywriting seems like a fun job…but is copywriting a good career? Here we explore the truth behind copywriter job satisfaction and get into the nitty gritty of what the day-to-day life is like. First, let’s talk a little about what copywriting entails. In the broadest terms, it involves taking a company’s offering and creating a way to convey that to its target audience in … [Read more...]
What Do the Best Copywriter Resumes Include?
Many new copywriters want to know what the best copywriter resumes look like. And I’ll certainly answer that question, but there’s actually and even bigger consideration that entirely outweighs the resume. Must-Haves on Your Copywriter Resume 1. Benefit to Consumer There’s one simple swap that will make your copywriting resume stand out above all others. In fact, this … [Read more...]
How to Put Together a Copywriting Portfolio (Even With No Experience)
One of the most important things you need to do to build your copywriting career is to build your copywriting portfolio. It's how you prove to clients you know how to write copy well, even before you work with your prospective client. But where do you even start? How do you create a copywriting portfolio website? How to you get samples? Here's how to put together a copywriting … [Read more...]
The Importance of “Eff You” Money: How to Financially Prepare to Leave a Job
It should go without saying, but let's get this out of the way: expletives aren’t generally appropriate in the workplace. They are, however, sometimes appropriate to use in your head. Directed toward your workplace. Sometimes, you just gotta get out of there. But you need to make sure you can. Now, to be entirely clear and avoid any liability lawsuits, we're not financial … [Read more...]
What Your Headlines Are Missing
On the quest to make our copy as effective as possible, there’s one tool we can wield that takes our power up a significant degree. You already know about benefits; now meet deep benefits. These can take your headlines to the next level. The first place to start when thinking about creating copy for any product or service—or anything you’re trying to persuade people to do or … [Read more...]
Tips for Copywriters Working With Remote Clients
Working from home (or, frankly, wherever you want) is a dream shared by many copywriters. And, now more than ever, clients don't care where you are. They care about the work you do. Working with remote clients, whether they're in another state or another country, though, is a greater challenge than many people realize. You need to make sure you're setting yourself, and your … [Read more...]
Building Your Copywriting Business While Working Full-Time
When people get excited about a new career, they often want to jump in with both feet. However, there are big benefits to starting that new career while you’re in your old one. I can certainly appreciate the excitement of going all in on a new career … but I’m definitely not a “jump and build a net on the way down” kind of person. It makes a lot of sense to build up your … [Read more...]
When Copywriting Panic Is Bad—and When It’s Good
Your heart pounds. Your stomach is in knots. You break out into a sweat: You’re panicked. But the good news is that sometimes that panic is actually good for you. How can you tell the difference between good versus bad panic when it comes to copywriting and what are the techniques to fight copywriting panic? So, right off the bat, I want to cover the fact that this is going … [Read more...]
Copywriting Q&A: 4 New Trends in Portfolios
It used to be that your simply portfolio entailed a big binder with printouts of all of your best work. But welcome to 2016 kids—here’s what portfolios are looking like today... Today’s question comes from Nedda H., who asks, “I’ve worked hard to make my samples awesome. Is there anything you can recommend to make the way I present them awesome, too?” First, let’s start … [Read more...]