Copywriter Job Satisfaction: Why Copywriting is a Good Career

Copywriting seems like a fun job…but is copywriting a good career? Today we’re going to explore the truth behind copywriter job satisfaction and get into the nitty gritty of what the day-to-day life is like.

First, let’s talk a little about what copywriting entails. In the broadest terms, it involves taking a company’s offering and creating a way to convey that to its target audience in a way that will make the target audience want to take action. It involves connecting people who have a need or problem with the solution to that need or problem.

The way that copywriters go about doing that is exploring the project from every possible angle and working with their design partners to achieve that special insight that makes a piece resonate with just the right people.

But now to the actual job satisfaction element. Obviously, job satisfaction is going to depend on one’s employer (there are crummy bosses in any industry. But, overall, copywriters’ job satisfaction is very high. This is based on the results of an internet search to balance the bias, as well as interviews with my copywriter contacts.

Here are a few reasons why copywriting is such a good career.

Copywriting Work is Rewarding

Creative industries always tend to be among the highest in job satisfaction; many people would trade more money for the opportunity to be more creative, but people in the creative industry don’t have to make that trade-off. Creatives get to be creative as well as well-paid.

Copywriters find their work stimulating and challenging and appreciate the variety.

Copywriters get to work with graphic designers, as well as with people in nearly every function of a company: Product managers, developers, production people, marketing managers, buyers, etc. No day is the same, and no project is the same.

They like working with people from many different areas of a company and appreciate the opportunity to learn new things. They especially enjoy the opportunity to use their creativity on a daily basis and actually put their creations out into the world in a meaningful way.

Worried you’re not “creative” enough? Learn more about what we mean by creativity >>

Copywriting is a Well-Paid Career

Copywriters are, by far, the best-paid types of writers (taking out outliers like JK Rowling or Malcolm Gladwell). Even outside of writers, copywriters among some of the most well-paid professionals in any field.

While money isn’t everything, job satisfaction certainly increases when you feel like you are valued for your work. As a trained copywriter, you help your clients move their businesses forward. That is rewarding in and of itself. But that also means clients are more than willing to compensate you for the work you do. Our services are valuable!

Learn more about how much copywriters actually make >>

Copywriters Have Relatively High Job Security

The consistently growing need for more and better copywriters also means that high job security gets factored into their satisfaction.

As of 2019, there were 32.5 million businesses in the United States alone. Plus, there were 1.5 million nonprofits. Add to that, more than half a million new businesses are started each month. If only 1% of businesses hired a copywriter, that’s 340,000 businesses. That’s not factoring in that many businesses work with multiple copywriters! (See more on the math behind the opportunity for copywriters right here >>)

Plus, copywriting is a recession-proof career. During a recession, businesses get hyper-focused on sales. And, because effective messaging helps drive sales, businesses still need copy.

Of course, there are still variables when it comes to job security. There’s no guarantee a business won’t let someone go. But having the skills to freelance, even if that’s not your full-time goal, gives you a career safety net.

Copywriting is a Highly Flexible Career

Copywriters benefit from having many pathways within their career field. As a copywriter, you may want to work for an agency. Or you may want to work on-staff at a brand. Or, you may want to be 100% freelance and work with many different clients. Maybe you want to work from your kitchen table to be around your children more. Or maybe you want to work from Italy for a month. All of these options are possible.

The best part? As your goals shift or factors in your life change which option is best for you, you can decide to move from an on-staff role to freelance. Or maybe you you from freelance to an agency. The options are endless.

Listen to the Build Your Copywriting Business podcast episode to hear all the ways to maximize the flexibility of copywriting >>

Just like any job, copywriting isn’t for absolutely everyone. But those who enjoy writing, enjoy solving problems, enjoy collaborating with stimulating, dynamic people, and want to get paid well for it may find that copywriting is an excellent career path for them.

Learn more about why becoming a copywriter is so rewarding >>

Your turn! What other job satisfaction questions do you have about copywriting? Let us know in the comments below!

Last Updated on August 18, 2022