As copywriters, we're often typing away on our computers, writing copy to deliver to our clients. So, it can sometimes come as a shock when we interact with our client and the feedback is...less than stellar. As Brandon Black and Shayne Hughes explore, humans have a significant preoccupation with self-worth, which causes us to react to various situations with less-than-ideal … [Read more...]
Our Roundup of Books Copywriters Will Enjoy
It’s time to amass your reading list for any time you can manage to get some free time for yourself. Here are a few suggestions from our team! (And if you have even more reading time, here are some books by the copywriting greats that you'll love!) 4 Great Books for Leveling Up Your Thinking and Your Business Bluefishing: The Art of Making Things Happen by Steve Sims. I … [Read more...]
Copywriting Resources to Add to Your Tool Box
At some point in everyone's career (not just copywriters), you'll hit some resistance. That's what happens when we start to get outside our comfort zones. It's also just part of being human! More often than not, we'll face obstacles of our own making. Think: "I'm not going to send this email to this potential client because what if they already have a copywriter and don't … [Read more...]
Learn How To Stay Focused Year-Round With Help From These Books
I used to think that bouncing around from project to project (or activity) every few minutes was the key to my productivity. “I need variety!” I thought. Wrong! What I was actually doing was burning up attention and willpower each and every time I switched tasks. I wondered why I was so exhausted only halfway through the day and why I’d gotten so little done at the end of … [Read more...]
3 Books to Help You Amp Up Your Persistence
If there’s one trait that will separate the successful from the unsuccessful in pretty much any field, it’s persistence. (I have a visceral dislike of the faux word “sticktoitiveness” so you will NOT see that here. You’re a writer; I’m sure you understand.) You can get the hyper-detailed road map to exactly where you want to go, but unless you start walking down that … [Read more...]
4 More Books Every Copywriter Should Read
I’m a big believer in continual learning...especially for copywriters who tend to write about a variety of topics. If you ever think you know everything about something, you’re in BIG trouble. And, lucky for us, there are more ways than ever to consume new content and ideas. Podcasts, videos, courses, blog posts—the list goes on and on. But, as writers, many of us still … [Read more...]
12 Business Books and Podcasts for the New Year
Here are six podcasts and six books you should consider checking now. Each one has been chosen to inspire you and/or educate you as a professional and as a business owner. Enjoy! 6 Podcasts to Listen to Now Mind Your Business Podcast with James Wedmore Breakthrough Success How I Built This with Guy Raz The DREAM THINK DO Podcast Do It Scared with Ruth … [Read more...]
4 Books to Read for Inspiration and Insight
Every few months, I like to put together a list of books that I’ve read recently that I think will help you in your pursuit of your copywriting and general life goals. With that said, here’s the list! Design the Life You Love: A Step-by-Step Guide to Building a Meaningful Future by Ayse Birsel Recently, I took a solo weekend retreat to clear my head and come up with some … [Read more...]
Frustrated, Disillusioned, and/or Procrastinating? It’s Time to Fight Resistance
There are some truths that you can’t just remember. When you hear them, they make sense…but after a time, your brain goes back to trying to convince you of something different. This is our friend Resistance and, the moment Resistance starts to play tricks on our mind is the moment we need to go to war to fight Resistance. I was reminded of this recently when I was doing a … [Read more...]
4 Books for Copywriter Job-Seekers
Open up your Amazon wish list! If you’re looking for a job—or, well, think you ever will be again—we’ve compiled a list of books you’ve got to read. Here are four books we'd recommend for someone looking for a new job in copywriting. The Rich Employee by James Altucher James Altucher has made a name for himself with this down-to-earth, tell-it-as-I-see it blog posts, … [Read more...]