Many of you have already read Start With Why by Simon Sinek, but in case you need a refresher, it explains what the most impactful leaders have in common: a deep reason, or "why," for doing what they do. Without a why, the what you do won't matter. You'll eventually burn out, give up, or simply slog through each day. But that's not the book we're recommending here (though we … [Read more...]
Get Your Copy of “Copywriting Strategies” by Our Own Nicki Krawczyk
We're thrilled to announce that now copywriters and business owners alike have a new resource for learning the foundational elements of copywriting and beginning to wield them: Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business, written by the founder of Filthy Rich Writer, Nicki Krawczyk, is a clear and easy-to-understand introduction … [Read more...]
Best Gifts for Copywriters
'Tis the season of giving...and giving ourselves a little something for moving our business forward this year. For this year's Copywriter Gift Guide, the entire Filthy Rich Writer team has given their suggestions for office must-haves, can't-miss books, and more. If you're looking for a gift for the copywriter in your life, we know you'll find something they'll love. And if … [Read more...]
Best Gifts for the Writers on Your List (or Yourself)
'Tis the season of giving...and giving ourselves a little something for moving our business forward this year. For the 2024 copywriters gift guide, the Filthy Rich Writer team has given their suggestions for office must-haves, can't-miss books, and more. If you're looking for a gift for the copywriter in your life, we know you'll find something they'll love. And if you're … [Read more...]
Using Improv to Improve Your Copywriting
In many areas of our lives, we're improvising without even knowing it. Even the most careful planners know that it's extremely rare for any event to go exactly as intended. Despite thinking we know what someone is going to say or how someone is going to react, the outcomes of conversations or events may surprise us. As Patricia Ryan Madson, author of Improv Wisdom: Don't … [Read more...]
Finding Your Copywriting Flow State
As copywriters, or any other type of professional quite frankly, we're always looking for ways to work smarter and happier. If that sounds like you, you'll want to check out The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier. Neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann have put together strategies that will help you … [Read more...]
Copywriting Tips for Creating Ideas and Concepts That Stick
Every copywriter wants their ideas to resonate with the intended audience. But what makes some ideas resonate and leave a lasting impression? And what makes other ideas completely ineffective? As brothers Chip and Dan Heath say in Made to Stick: Why Some Ideas Survive and Others Die, "you want to invent new ideas, not new rules." So, they've created a playbook that offers a … [Read more...]
The System Copywriters Need to Efficiently Get Work Done
In today's office, particularly if you're combatting work-from-home distractions, there is a lot that is vying for our attention. There are tons of work to-dos coming in throughout the day: pings on Slack and other messaging apps, dings of a new email, and rings of the phone, whether for a client call...or your best friend wanting to catch up for an hour. (Not to mention that … [Read more...]
Daily Habits of the Most Successful Writers & Creatives
Some of the smartest minds past and present have had set routines. Some of them had morning routines, some had evening routines, and some had both (depending on when they were most productive). Routines are especially important when you work from home! That's because the best routines help us get focused. And for writers, including copywriters, having a ritual before you sit … [Read more...]
Fight These 10 Fears with a Systematic Process
For many copywriters, the transition to becoming a copywriter is filled with the fears that come with any major life change: inadequacy, uncertainty, being judged, and, the overall fear of failure. In the The Bravest You: 5 Steps to Fight Your Biggest Fears, Find Your Passion, and Unlock Your Extraordinary Life, author Adam Kirk Smith breaks down these common fears and six … [Read more...]