Okay, look, I promise that I'm not going to be the 10,000th person today to tell you that we’re living through “challenging times.” But I will, gently, remind you that while some worrying is natural…it’s not going to help anything. (And, as copywriters, we’re very fortunate that there’s a bit less to worry about for us than for lots of other people.) So, in the spirit of … [Read more...]

I used to think that bouncing around from project to project (or activity) every few minutes was the key to my productivity. “I need variety!” I thought. Wrong! What I was actually doing was burning up attention and willpower each and every time I switched tasks. I wondered why I was so exhausted only halfway through the day and why I’d gotten so little done at the end of … [Read more...]

If there’s one trait that will separate the successful from the unsuccessful in pretty much any field, it’s persistence. (I have a visceral dislike of the faux word “sticktoitiveness” so you will NOT see that here. You’re a writer; I’m sure you understand.) You can get the hyper-detailed road map to exactly where you want to go, but unless you start walking down that … [Read more...]

I’m a big believer in continual learning; if you ever think you know everything about something, you’re in BIG trouble. And, lucky for us, there are more ways than ever to consume new content and ideas: Podcasts, videos, courses, blog posts—the list goes on and on. But as writers, many of us still have a certain fondness for the written word in classic book form (ebook … [Read more...]

Everyone's back to work this week, so we're going to keep things quick and simple! Here are six podcasts and six books you should consider checking out this year: Each one has been chosen to inspire you and/or educate you as a professional and as a business owner. Enjoy! Podcasts Worth Checking Out: Mind Your Business Podcast with James Wedmore Breakthrough Success How I Built … [Read more...]

Every few months, I like to put together a list of books that I’ve read recently and that I think will help you in your pursuit of your copywriting and general life goals. With that said, here’s today’s list! Design the Life You Love: A Step-by-Step Guide to Building a Meaningful Future by Ayse Birsel Recently, I took a solo weekend retreat to clear my head and come up … [Read more...]

There are some truths that you can’t just remember. When you hear them, they make sense…but after a time, your brain goes back to trying to convince you of something different. I was reminded of this recently when I was doing a springtime purge of all of the things I’ve accumulated over the past year and came across my copies of Steven Pressfield’s The War of Art and Turning … [Read more...]