Sick of pitching to land clients?I have good news and bad news for you: pitching is always going to be the direct line to landing work, but there are other tactics you can mix in to keep things fun.(And, if you ask me, pitching CAN be fun, but I'll save that conversation with you for another day ;) )I am thrilled to share Kate and I sat down with podcast pitching pro Christina … [Read more...]
How Soon Can You Make Money as a Copywriter?
One of the most common questions I get from people who are interested in getting into copywriting is, "Great, I'm interested—but when will I start to make money?" It makes sense: we want to know what the earning potential is before we jump headfirst into a new career. So, I’ll answer this question, but I’m going to presuppose that you’re on an actual copywriting study … [Read more...]
How Do I Save for Retirement If I Am Self-Employed?
One of the major reasons people avoid freelance copywriting (and freelancing in general) is the lack of benefits. But the truth is, freelancers have a huge opportunity to build their benefits package the way they want—not the way their employer wants. And that includes saving for retirement as a self-employed freelancer. As a freelancer, you set your own rates, and you … [Read more...]
Freelance Copywriter Benefits: How to Build Your Own Benefits Package
One of the major reasons would-be copywriters and copywriters who are working a full-time job don't go freelance is because of benefits. The common misconception is that as a freelancer, you don't get the same benefits as an employee. And that's just not true. The truth is, you have to build those benefits into your rates. And, while that may seem daunting, actually gives … [Read more...]
Your Copywriting Business Plan for a Successful 2025
An important part of business is creating and executing your copywriting business plan. To help you plan a successful year ahead, you need to look back as well as ahead. Here we look at some key elements of your business plan as well as some other elements of life (relationships, health, etc.) that also need to be working well for you to ensure your success. Take some … [Read more...]
Starting a Copywriting Side Hustle in Retirement
Retirement is an achievement and, for some, a time to completely close the door on the "work" chapter of their lives. But, if you're like many others, you may miss having a job—or at least something in your day that offers structure—you may be toying with the idea of a retirement side hustle or even starting a new career. Or maybe you want to supplement your retirement savings … [Read more...]
5 Ways Working in an Office as a Copywriter Is Not What You Think
There are so many paths for pursuing a career as a copywriter. It’s easy to gravitate toward the idea of being a digital nomad copywriter, working from anywhere in the world, or even from your kitchen table as a full-time freelance copywriter. Working in an office as a copywriter may seem like the last thing you want to do! That’s a particularly easy dream to have if you’ve … [Read more...]
Copywriting Rush Fees: When and How to Charge Them
The vast majority of copywriting projects do not need to get completed in a rush. As we like to say, there's no such thing as a copywriting emergency. However, occasionally clients will have a copywriting need that they need done fast. And in these cases, you will likely want to bump up your rates and charge a copywriting rush fee. By "rush" we mean scenarios like a client … [Read more...]
Set Your Copywriting Business Up for Financial Success
First, if you hate numbers and you still are reading this post, congratulations! Many copywriters aren't math fans, so you're not alone. But regardless of whether you love numbers or hate 'em, you need to spend some quality time with a few key numbers if you want to set your copywriting finances—and frankly your whole business—up for success. So, if you're serious about your … [Read more...]
Should I Combine Copywriting and Graphic Design Services?
Both new and seasoned copywriters face this question at some point in their careers: should you be combining copywriting and graphic design services to be a one-stop creative shop for your clients? The answer isn't black and white, as this is YOUR business, so the decision will always come down to what you want for your career. However, for most copywriters tacking on … [Read more...]