The "About Us" page is one of the most wildly visited pages on most websites (often second to the homepage). It's especially frequented by people who haven't interacted much with that company before. (Read: people who haven't purchased yet.) That means the copywriting on the About page can mean the difference between customers trusting the company and making purchases versus, … [Read more...]
Copywriting Q&A: How to Write Effectively for Non-Profits
Non-profits are one of the most challenging groups to write for—but they're also one of the groups that most needs our help. So how do you get their message across and get people to take action? Read on... Today's question comes from Yoav G. who asks, "I'm about to start doing some freelance work for a non-profit, and I really want to make an impact. Do you have any … [Read more...]
Mind Reading for Fun and Profit: Getting Your Copy to Connect With Your Audience
To write great copy, you need to use words that the readers relate to. But wouldn't it be so much easier if you could just get in their heads and find out what those words are? Well, even if you're not a registered psychic or medium, you can. Here are some tips for copywriters to write copy that connects to your target audience. (We have one more secret tip here >>) We've … [Read more...]
How To Maximize Email Subscriptions
Email is often the lifeblood of a business. After all, if someone visits a site and leaves then that company needs a way to get in touch with them. As such, you can provide a major service to a company by getting more people to sign up. So, how do you improve those sign-up rates? As you already know, one of the reasons that copywriting is so valuable is that it can directly … [Read more...]
3 Marks of “Lazy Copywriting”
I'm always telling you to really read the copy that comes at you every day. And then, I'm also telling you to analyze it. Well, here we look at three points you might be missing in that analysis—three tell-tale marks of lazy writing. Intrigued? Lazy copywriting is when the copywriter doesn't take the time to be original, to carefully look through their copy, and to analyze … [Read more...]
When to Use Curiosity Headlines in Copywriting
Headlines are tricky: You need to write them so that they grab people's attentions and entice them to read the rest of the page. But just how do you do that? And what headlines are appropriate when? It's pretty common that there's a lot of confusion around headlines—and most of that has to do with the fact that there's a lot of confused information out there. Some websites … [Read more...]
Why “Practice Makes Perfect” When It Comes to Copywriting Is Wrong
If the way to get to Carnegie Hall is practice, that must be true for copywriters too, right? Not quite. Instead of focusing on writing, writing, writing, and churning out ads every hour of every day, copywriters should adopt a different technique instead. Why "More" Doesn't Mean "Better" They (whoever "they" is) say that for writers to improve, they need to write. … [Read more...]
Why You Need to A/B Testing
In many companies, your copy will be put to the test. But wait—don't panic. I know, you thought you left tests behind in school. And you did—these are a different kind of test. We're not talking about copywriting tests for interviews. What I mean, is that your copy will be put to the test against more of your copy. This is called an A/B testing and its a pretty common (and very … [Read more...]
How Long Should It Take You to Write Copy?
Time can fly when you're working on a copy project. So much so, in fact, that you can look up and realize a few hours have passed. But is that a good thing? A bad thing? Just how long should it take you to write, anyway? When you're first starting out, it will never feel like you have enough time. A client could give you a month for a paragraph of copy, and you'd still agonize … [Read more...]
Why Online Sales Letters are Dead—and What to Write for Clients Instead
There are all kinds of marketing tactics that you should learn to make the most out of your copywriting career. For instance, you need to know about mediums like email campaigns, paid ads (like you see on Facebook, Instagram, TikTok, and as website banners), opt-in landing pages, and sales pages. If I had a nickel for every "copywriting" site that says, "I make seven … [Read more...]