In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals.
Jack asks for tips on working through mental roadblocks, Blessilda talks about some of her first pitches and discovery calls, and Chris asks for help in approaching clients to gather more information.
Even though it’s not you in the hot seat, there’s plenty you can take away and apply to your own copywriting business.
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A Sneak Peek at the Episode
[2:00] Jack is the first student for this laser coaching call. He is looking for tips and tricks to move forward with beginning his business.
[4:30] Kate discusses pushing yourself over the peak of resistance and working through fear when you are almost there. She gives actionable tips to build up your business and get the work done.
[7:45] Nicki and Kate suggest to Jack that he figure out what time of day he works best and has the most focus, and to use that time to be productive and keep from getting overwhelmed.
[11:00] A tip Nicki and Kate give Jack is to break projects down in to tiny steps. Doing this keeps tasks from feeling insurmountable and helps with the feelings of accomplishment, which can propel us forward in our work.
[12:15] The next student is Blessilda. She shares about her first pitches and discovery calls, and the absolute excitement of getting responses to pitches!
[15:00] Nicki and Kate advise that before you quote a project it’s really important to have a complete understanding of what the project entails.
[23:30] The final student is Chris. He wants to gain insight into what is the best way to communicate with clients and to ask for more information when needed.
[26:15] Nicki and Kate address how key it is to schedule enough time during calls with clients to learn the subect matter you’re working with and to ask plenty of questions (and don’t forget to record your calls)!
[29:20] Nicki highlights that while most clients don’t know what they want to say, they do know what they want the end results to be, so it’s up to the copywriter to gather the information to make that happen.
Related Links
- How NOT to Pitch Potential Copywriting Clients
- Copywriting Q&A: What to Charge for Content Work
- Fight These 10 Fears with a Systematic Process
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
See Previous Episode
Ep. 30: Do Copywriters Need Business Insurance?
Last Updated on September 10, 2023
