As we’ve established, sales pages are great projects for copywriters. Sales pages generally require plenty of copy, and, since they directly help your clients make money, they’re very valuable to those clients. Once your client hires you for a sales page project, it's time to deliver a page with wildly effective copy that helps convert customers. Now, it should go without … [Read more...]
Do You Have the Natural Aptitude to Write Copy?
Likely, you're here because you like writing—you’re a good writer and you’ve been thinking that maybe you’d like to make a living with it. But, as one writer to another, I know that knowing you’re good at something and having confidence that you can DO something are two different things. I want to address something really quickly that may be coming up for … [Read more...]
Who Are the Clients for Copywriters?
I’m going to assume you’re already clear on what copy is—persuasive writing, designed to either literally sell something or to persuade someone to take an action or think a certain way—and that you’re also clear on the difference between content and copy. (If not, you can check it out here.) But I think there’s still some confusion out there about where you find copywriting … [Read more...]
Can Copywriting Be a Side Hustle?
Here's the short answer: It is possible to have a copywriting side hustle...but not the way most people treat side hustles. What Is a Side Hustle? What is a side hustle? Well, it’s basically a small business that you run in your free time to help you bring in extra cash. Some people may also refer to side hustles as "side job" or "side gig." It's typically work that you … [Read more...]
How to Break Into Copywriting
Originally Published on DearEnglishMajor.com Hey, it's Alyssa here! In the spirit of fresh starts and new opportunities, I sat down with one of our long-time friends of Dear English Major, Nicki Krawczyk. We interviewed Nicki back in 2014 not long after the launch of DearEnglishMajor.com, and she has been kind enough to share some excellent information on … [Read more...]
Why Online Sales Letters are Dead—and What to Write for Clients Instead
There are all kinds of marketing tactics that you should learn to make the most out of your copywriting career. For instance, you need to know about mediums like email campaigns, paid ads (like you see on Facebook, Instagram, TikTok, and as website banners), opt-in landing pages, and sales pages. But, online sales letters are dead. This is not a medium you should worry … [Read more...]
What’s It Like to Create Copy for Big-Name Brands?
Writing for big brands is a bit different than creating content for local businesses. When you write for well-known companies, you have to follow stricter content guidelines and more rules. Adopting an overly relaxed demeanor while creating content for these firms won’t work. If you are a writer and want to start offering your copywriting services to big-name brands, here … [Read more...]
Why Brand Voice Matters in Copywriting
Copywriting is a craft with a lot of moving parts. One of the easiest to forget—and also, interestingly, easiest to disregard—is the brand voice. Here we look at why the brand voice matters in copywriting. Businesses very much care about their brand voice. It needs to be a major factor in whatever you write for any client. When the internet was young (baby internet), … [Read more...]
Know Your Copywriting Numbers
Your copywriting portfolio acts as proof that you know what you’re doing. But there’s another element to add that can be even more enticing and make you even more sellable. What’s that? Copywriting numbers, or metrics. Clients may ask about the results of your project. But what exactly do they mean by "results?" Here we look at copywriting numbers, or copywriting metrics, … [Read more...]
The Right Way to Offer Free Copy Evaluations
Free giveaways will always be a popular marketing tactic—and they can be a great tactic for your copywriting business, too. Offering free copy evaluations can be a great way to drum up business. But before you jump in with both feet, you need to keep a couple of things in mind to make sure you’re not giving everything away without getting anything (business) back. The … [Read more...]