I’m going to assume you’re already clear on what copy is—persuasive writing, designed to either literally sell something or to persuade someone to take an action or think a certain way—and that you’re also clear on the difference between content and copy. (If not, you can check it out here.)
But I think there’s still some confusion out there about where you find copywriting and who you write it for.
Quite simply, if it’s not content, it’s copywriting. If it’s not a blog post, or an article, or a story, or an infographic or something else like that…then it’s copy.
Which clearly means copy projects run a huge gamut! They include magazine and newspaper ads, of course, but they also include emails and banner ads and web pages and sales pages and email funnels and direct mail pieces and corporate pieces and billboards and—pause to breathe—a whole lot of stuff!
And that means, too, that copywriting clients can run the gamut.
Sure, copywriters can write for advertising or marketing agencies. And for a lot of copywriters, landing a job with one of those is the golden ring.
But aside from agencies, copywriting clients can literally be any kind of business or organization. Everything from one-person, solopreneur businesses to giant, multi-national corporations to non-profit organizations.
Copywriting is not just about selling. Fundamentally, copywriting is about connecting people who have a need with a an organization that has to solution to that need—and doing that by writing words that connect with and resonated with the target audience.
So that means connecting someone who needs their taxes done with the services of a local, one-woman-shop accountant. That means connecting a couple that needs a wedding cake with the bakeries in the locale of their upcoming wedding. That means connecting people who need a car seat for a differently abled child with the large corporation that makes just the right one.
What all of this means, too, is that you can really make your copywriting career anything you’d like it to be. You can write for any size company, any kind of company, any industry, focusing on any type of medium (or not focusing at all!), and freelance, on-staff, contracting, or part-time.
Pretty flexible, right?
And we’ve designed our Comprehensive Copywriting Academy to prepare you for whatever kind of copywriting career you’d like, and then giving you the exact steps to get the experience and get the clients you need to build that career.
So, your turn: Who or what would you like to write for? Or, if you don’t know—and you don’t need to!—how would you like your copywriting career to look? What qualities would you like it to have? Let us know in the comments below!