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Recessions Are Huge Opportunities for Copywriters. Here’s Why.

By Nicki Krawczyk 10 Comments

Nicki Krawczyk sitting in a chair.

The first time I made six figures as a copywriter was in 2008...right in the middle of the Great Recession...right after I left my full-time job to go freelance. Why then? Especially knowing that period was when, sadly, companies were laying off staff left and right. But here’s the key: **Companies still needed copy because copy drives business.** Remember, copywriting … [Read more...]

The Very Common Assumptions That Will Cut Your Copywriting Business in Half

By Nicki Krawczyk 12 Comments

A man sitting blindfolded at a desk.

There are a lot of tasks that require focus and persistence when you’re building your copywriting business. What we’re talking about today is not one of them. The process of compiling the companies that you’re going to pitch should be easy, light-hearted, and fun. This is one part of your business-building in which I’m going to actively encourage you to go down rabbit … [Read more...]

How NOT to Pitch Potential Copywriting Clients

By Nicki Krawczyk 6 Comments

A man in a suit jacket and white dress shirt holds his eyeglasses in front of his laptop and holds his head in his hands while looking disappointed.

You already know that pitching clients is the #1 way to affect and control your workload and your income. But I know…the idea of reaching out to people seems scary. It seems soooo much easier to just watch those job-bidding sites and respond when you see something posted. (Which is a great strategy for frustration and underpayment.) What you’re not aware of is how very, … [Read more...]

Why Your Clients Need Funnels (And Need You to Write Them)

By Nicki Krawczyk 2 Comments

A man and a woman are touching their glasses of wine as to say "cheers". The man has white wine and the woman has red wine. They are sharing dinner outdoors in an urban setting.

Let’s imagine you’re sitting in a bar. A member of your preferred partnering gender walks in the door, walks up to you, and says, “Hi, it’s nice to meet you. Will you marry me?” Would you do it? Of course not! There would be numerous dates and conversations and experiences before you’d be ready to take that step in that relationship. So then, why do so many businesses … [Read more...]

Why the Way Most Copywriters Look for Work…Doesn’t Work

By Nicki Krawczyk Leave a Comment

A magnifying glass is hovering over the classified section of a newspaper and through the lense there is a section of the paper that reads "jobs".

I’ve heard it, you’ve heard it, we’ve all heard it: “Writers don’t make any money!” Or even more specifically: “Copywriters don’t really make any money—it’s all lies.” (In fact, there are many misconceptions and myths about copywriting. We look at more of them in this blog post. >>) As someone who, when I’m focused on just copywriting, has no problem hitting six … [Read more...]

Should You Run Facebook Ads to Advertise Your Copywriting Business?

By Nicki Krawczyk 2 Comments

A close up photo of an app library on a cell phone or tablet. The apps that are centered are Instagram, Ads, and Facebook.

First, let me start by saying that you DO NOT have to invest in Facebook ads to build your business. If they don’t interest you at all, you’re off the hook. On the other hand, if they’re something that intrigue you, there are a few things you should know… The thing is, Facebook ads are really incredible in a lot of different ways. They offer an amazing level of targeting … [Read more...]

Lessons Learned From Copywriting for Solopreneurs

By Nicki Krawczyk Leave a Comment

A woman is sitting cross-legged on the floor in front of a cream colored couch. She is looking at a camera mounted on a tripod. The woman is wearing a black shirt and gray leggings.

Last week, I wrote about some of the things I’ve learned from writing for multibillion-dollar companies including Hasbro, T.J.Maxx, Reebok, TripAdvisor, and more. This week, we’re going to look at the other end of the spectrum: The lessons I’ve learned from writing for one-person companies. One-person business owners, or solopreneurs, are fascinating clients to work with. … [Read more...]

5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients

By Nicki Krawczyk 15 Comments

Woman types on laptop with calendar screen pulled up. A block of time for client pitch pops out from calendar in a bright raspberry color.

Not only should you not be afraid of pitching would-be copywriting clients, but, in fact, they want you to pitch them. And, of course, we’ve also already covered how pitching is the only way to truly be in control of your business and your income and why “easier” ways of finding work (I’m looking at you, Upwork and Freelancer!) are actually the fast track to … [Read more...]

3 Types of Clients and Why You Need to Identify Them

By Nicki Krawczyk 2 Comments

A smiling man stands between two women, everyone dressed in business attire

It should go without saying, but not every client is the same. But often, we hope every client will react in exactly the same way to our pitches: with a resounding YES! In reality, clients tend to fall into three groups—and if we approach these clients in the right way according to their groups, we’re much more likely to get that “yes.” The Three Types of … [Read more...]

Why Facebook Is Where You Should Find Your Next Clients

By Nicki Krawczyk Leave a Comment

Use Facebook to grow your copywriting business

I know, we’ve all heard it: “Facebook (or Meta, or whatever they're calling themselves these days!) is dying!” And it’s definitely true that teens are adopting it nearly as much as they did in the past. Teens are using TikTok and YouTube more than ever. But…if your clientele is teens, you’ve got a bigger problem. The truth is that Facebook is still wildly popular among … [Read more...]

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Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

  • What is Copywriting?
  • How Much Do Copywriters Actually Make?
  • Is Copywriting Hard to Get Into?
  • Why Copywriting Certificates Are B-S
  • How Soon Can You Make Money as a Copywriter?
  • What Does a Copywriter Actually Do?
  • Copywriting vs. Copyediting: What's the Difference?
  • Avoid the Copywriting Niche Trap
  • Upwork is NOT the Path to Copywriting Success
  • Getting Started in the Comprehensive Copywriting Academy

Recent Articles

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    Episode 221: “I Don’t Want To!” Tactics for Completing Un-Fun Tasks
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    Episode 220: How to Have Uncomfortable Client and Work Conversations
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