As you know (at least partially because I say it again and again) it's crucial to have an online copywriting portfolio. You need a place to send potential employers and clients before they meet you to prove how good you are at what you do. Your portfolio site has two main jobs: 1) to display your work and prove that you're good at what you do and 2) to set you apart from … [Read more...]
1 Easy Step for Networking in the New Year
As 2012 draws to a close, one goal that every copywriter should have for the new year is to network more. Not necessarily "networking" in the sense that makes everyone uncomfortable—going out to industry events and trying to start conversations with strangers—but networking in the sense of getting in touch with those people you could benefit and who could benefit you. Right … [Read more...]