In the creative industry, people are always moving from job to job and project to project. And that means, of course, that you meet a lot of different interesting people. But just because they're gone doesn't mean they should be forgotten. In fact, ex-coworkers can be incredibly valuable to building your copywriting business. Whether you're working on staff or as a … [Read more...]
As a Copywriter, Do You Need Your Own Newsletter?
Every single (successful) company has an email list of people who have opted in to receive information about them. As a one-person company of your own, someone whose job is to both write copy and find people to write it for, this begs the question: Do you need a newsletter of your own? First, you need an online portfolio. Then, you need to make sure your online … [Read more...]
Who You’re Not Following on Social Media (But Should Be)
Undoubtedly, you've got at least a couple of social media profiles—Meta/Facebook, LinkedIn, Twitter/X, and so on. Hopefully, you've already optimized them to feature your copywriting (and aren't just wasting time looking at what everyone else is doing!). You may even be following or connected to some of the leaders in the industry. But chances are that there are some very … [Read more...]
5 Ways to Instantly Improve Your Copywriting Portfolio Site
As you know (at least partially because I say it again and again) it's crucial to have an online copywriting portfolio. You need a place to send potential employers and clients before they meet you to prove how good you are at what you do. Your portfolio site has two main jobs: 1) to display your work and prove that you're good at what you do and 2) to set you apart from … [Read more...]
1 Easy Step for Networking in the New Year
As 2012 draws to a close, one goal that every copywriter should have for the new year is to network more. Not necessarily "networking" in the sense that makes everyone uncomfortable—going out to industry events and trying to start conversations with strangers—but networking in the sense of getting in touch with those people you could benefit and who could benefit you. Right … [Read more...]