It’s the most wonderful time of the year…for your business Whether you like it or not that it’s only October 1st and the stores will begin stocking Christmas and Hanukah decorations soon, there’s one key takeaway for you as a copywriter… Businesses are starting to think about holiday promotions... Which means you could be writing those promotions for them. That’s … [Read more...]
When to Be in Client-Finding Mode
A few years ago, I was on a flight and in a bad mood. The flight had been delayed, I was tired, I had a lot of work ahead of me and, to top it all off, the woman next to me was actually reading my computer screen over my shoulder. Who does that?? I’m not proud to say that my knee-jerk reaction would have been to give her an annoyed, nasty look. Instead, though, I … [Read more...]
How to Reach Out to Copywriting Influencers and Prospects
Meeting new people can be scary for a lot of people. But, unless everyone you already know wants to buy your copywriting services, you’re eventually going to have meet new people to find clients. Reaching out to new people to grow your network helps you build valuable connections that will also help you grow your business. But, just as with anything else, there’s a right way … [Read more...]
Land Copywriting Clients With These 35 Tips
Looking for copywriting clients is a big part of your job. (At least initially; eventually referrals will make everything much easier.) Many new copywriters can fall into a little bit of a client-search trap, though: They pick one method of searching and stick with it. If that method works consistently for you, then great. But it’s much more likely that that method will be … [Read more...]
Types of Copywriting Projects to Pitch Prospective Clients
Many new (or new-ish) copywriters think that finding potential clients is hard. The truth is, it couldn't be easier: Do a Google search, look at the items around your home, or just walk down the street. Once you have some clients, though, the next step it to determine the types of copywriting projects they may benefit from. Most businesses and companies need copywriting help … [Read more...]
How To Use Quizzes and Surveys to Attract Copywriting Clients
In an ideal world, a client who needed copy would magically find your portfolio site, instantly know you’re the right copywriter for them, and immediately hire you for their many, lucrative projects. <sigh> In the real world, it’s a little more complicated. First, you have to capture a prospective client’s attention. Then, you often have to “nurture” your prospective … [Read more...]
Why You Need to Pitch Clients Around the Holidays
The effort you put into prospecting is directly related to the number and quality of clients you see a few months down the line. So, while it feels like you should slow down your prospecting during the holidays, that can be a problem in the future. Holidays Are Prime Time for Sellers Brands start thinking early about their holiday promotions—and that means … [Read more...]
The Right Way to Offer Free Copy Evaluations
Free giveaways will always be a popular marketing tactic—and they can be a great tactic for your copywriting business, too. Offering free copy evaluations can be a great way to drum up business. But before you jump in with both feet, you need to keep a couple of things in mind to make sure you’re not giving everything away without getting anything (business) back. The … [Read more...]
Building Your Portfolio Copywriting by Working With Small Businesses
The bread and butter of any freelance copywriter is clients. Cultivating a good client base is critical to your business success when you first start as a freelance copywriter and throughout your career. One of the best places to find new clients, keep the work coming in, and get referrals is through small businesses. Freelance copywriters who can write persuasive copy are … [Read more...]
Should I Pay to Advertise My Copywriting Business?
If you ever look at Meta, Instagram, Google, TikTok, or any number of platforms, you encounter a ton of ads for lots of products and services. After a while, it’s hard not to wonder, “If it’s working for them, wouldn’t it work for me?” Does paid advertising work for a copywriting business? Paid advertising can be a great place to way to get a lot of traffic to your portfolio … [Read more...]