As a copywriter, you may interact with several types of roles within organizations. Collaboration is everything when working in a creative team environment, so knowing who to ask what question is important! Nicki and Kate break down these roles and the types of questions you may ask each role during the course of a copywriting project. Whether you are working full-time, … [Read more...]
Laser Copy Coaching: Refining Pitches, Finding Focus, and Adding Companies to Your Pitch List
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. Terry asks for feedback on pitch and follow-up emails; Jessica, who just moved, asks about pitching companies when … [Read more...]
Freelancer Self-Care: 5 Tips for Avoiding Burnout
Whether you're tackling work for clients, learning how to become a copywriter, or any other task that takes up a significant amount of your time, energy, and focus, you need to plan breaks. And I'm not just talking taking the weekend off (though definitely plan in days off, whether it's Saturday and Sunday, or other days of your choosing!) or getting enough sleep (though … [Read more...]
Ep. 15: 11 Traits of the Most Successful Copywriters
Before you make a decision about choosing or changing a career, you want to have some indication that you’ll actually be successful at it, right? While great copywriters can come from any gender, race, age, and more, there are a number of traits that the most successful copywriters share. Nicki and Kate dig into the top traits (11 of them, to be exact) that the most successful … [Read more...]
Choosing a Business Structure as a Copywriter
Note: We are not legal experts or tax preparation professionals, so always consult an accountant, tax prep professional, or attorney if you have concerns. This information is aimed at copywriters in the United States. Copywriters in other locations may find this information useful for determining what questions they need to ask and answer based on their city, country, or … [Read more...]
How to Make 2021 The Best Year Yet
Okay, let’s face it: It’s not going to be hard to beat 2020. Even if you were lucky enough to avoid the illness and catastrophe that some people faced (and even if, like many of our students, you actually made a lot of progress on making your dreams come true)…2020 was still a rough one. Globally, I think, we’re all tentatively optimistic that 2021 will turn things back … [Read more...]
Why You Should Connect With Past Copywriting Clients
As a freelance copywriter, you should always be reevaluating your business, adjusting your career plans, and setting new goals. Part of running a successful freelance business is establishing a client base. That includes not only new prospects but previous clients. Reconnecting with clients who have previously hired you shows how much you value working with them and keeps … [Read more...]
Ep. 4: Meet Our Head Copy Coach, Kate
We're switching things up on this episode and getting to know Kate, Filthy Rich Writer's Head Copy Coach. Kate has more than 10 years of experience writing for clients including Microsoft, Zipcar, TripAdvisor, Babson College, Continental Airlines, and many more. In this episode, she shares how she got started, tips for working as a freelancer abroad, and common … [Read more...]
Why Copywriters Need to Think Visually (and How to Do It)
Copywriters aren’t designers. But when it comes to concepting ideas, you do need to come prepared with ideas for the project. For example, if you’re writing a banner ad to get people to book a vacation and want the copy to say something like “Go from ARGH! to Ahhhhhhh” you may envision someone yelling in an office contrasted with someone relaxing in a beach chair. When … [Read more...]
Can You Become a Copywriter If You’re Not a Grammar and Punctuation Dynamo?
A confession: I can’t diagram a sentence. I mean, I could once. In seventh grade, I was a master. But now…participles, gerunds, modifiers? I’ve got no fricking idea. It’s important to understand the rules of English so that you can intelligently break them. Unless you’re teaching English or writing academic papers, the logistics of gerunds (et al) don’t really come … [Read more...]