By Kate Kosydar In my copywriting career, I have a few challenges you may be able to relate to. I have a busy family (four kids!), a spouse who travels for work (gone for two overnights as I write this!), and an anxiety disorder (always unpredictable!). In short, I often feel overwhelmed and undermotivated. And yet, I have to be productive when I’m unmotivated or else I … [Read more...]
8 Tips for Successful Copywriting in 2025
Every new year presents an opportunity for new plans and new goals. It’s a prime opportunity to jumpstart (or restart) your copywriting business. Personal resolutions are notoriously apt to fail, but you don’t have that luxury when it comes to your business resolutions. Here we go over tips for successful copywriting this year, including how to figure out what matters to … [Read more...]
Finding Your Copywriting Flow State
As copywriters, or any other type of professional quite frankly, we're always looking for ways to work smarter and happier. If that sounds like you, you'll want to check out The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier. Neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann have put together strategies that will help you … [Read more...]
Ep. 39: The Creative Project Process
You sent a pitch to a client and the client is interested. Now what?! Nicki and Kate walk through a typical project process, from the first call with your client all the way through sending your invoice, and every step in between. Even if if you're a copywriter who has been working for awhile, you'll want to listen to this episode to get tips for how you may be able to improve … [Read more...]
Ep. 37: Improve Your Copywriting Productivity and Professionalism
Working with clients, we're in charge of managing tons of little requests coming in on calls, via email, on Slack, and any number of other platforms your clients may use for communication. It's crucial to your long-term success (and landing repeat work with clients!) that you have an effective system for managing all these requests. Nicki and Kate dig into tips and … [Read more...]
The System Copywriters Need to Efficiently Get Work Done
In today's office, particularly if you're combatting work-from-home distractions, there is a lot that is vying for our attention. There are tons of work to-dos coming in throughout the day: pings on Slack and other messaging apps, dings of a new email, and rings of the phone, whether for a client call...or your best friend wanting to catch up for an hour. (Not to mention that … [Read more...]
Daily Habits of the Most Successful Writers & Creatives
Some of the smartest minds past and present have had set routines. Some of them had morning routines, some had evening routines, and some had both (depending on when they were most productive). Routines are especially important when you work from home! That's because the best routines help us get focused. And for writers, including copywriters, having a ritual before you sit … [Read more...]
Ep. 31: What Types of People Do Copywriters Work With?
As a copywriter, you may interact with several types of roles within organizations. Collaboration is everything when working in a creative team environment, so knowing who to ask what question is important! Nicki and Kate break down these roles and the types of questions you may ask each role during the course of a copywriting project. Whether you are working full-time, … [Read more...]
Laser Copy Coaching: Refining Pitches, Finding Focus, and Adding Companies to Your Pitch List
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. Terry asks for feedback on pitch and follow-up emails; Jessica, who just moved, asks about pitching companies when … [Read more...]
Freelancer Self-Care: 5 Tips for Avoiding Burnout
Whether you're tackling work for clients, learning how to become a copywriter, or any other task that takes up a significant amount of your time, energy, and focus, you need to plan breaks. And I'm not just talking taking the weekend off (though definitely plan in days off, whether it's Saturday and Sunday, or other days of your choosing!) or getting enough sleep (though … [Read more...]