As much as we love building our own businesses and being in charge, it's not always going to be smooth sailing. It’s still real life, and challenges will probably come up. When things do go wrong, the tendency is often to panic and freak out. In today’s episode, we are giving you a set of tools to figure out what the problems are in your business (or any area of life!) … [Read more...]
Episode 143: Business Builder or Time Waster?
When you’re building your own copywriting business, it can be hard to know how to manage your time. People often like to spend time on tasks that feel comfortable (like finding the perfect URL…), even though it’s not actually moving the needle forward in your business. In this episode, Nicki and Kate highlight some of the common time wasters, provide insight into the … [Read more...]
Episode 141: #1 Change That Will Double Your Copywriting Income
When you’re building your copywriting business, it can be easy to while hours away working on tasks that aren’t actually driving you any closer to your goals. Often if we are feeling a little bit of resistance about taking the next step, we default to doing the stuff that doesn't have as much of an impact, like posting on Instagram or dare I say watching Netflix! Once you do … [Read more...]
What Software Do You Need to Run Your Copywriting Business?
I have a very firm rule when it comes to purchasing software for copywriters (and things for your business in general). (And this probably traces back to when I started mine decades ago and bought a phone I never used, a business line I never used, letterhead I never used, and a desk and chair that were so much less conducive to work than my sofa.) My rule is this: You … [Read more...]
When You Need to Get Down to Work: The 5 Second Rule
I’d love my clients to think I have a super-human ability to get down to work and churn out amazing copy. However, the truth my students need to know is that I absolutely do not have that super-human ability, and I often find it just as hard to get focused and sit down to work as anyone. And because I know I face this challenge—and because I get the questions about it … [Read more...]
A Copywriter’s Digital Toolkit
Building a copywriting career isn’t easy—sometimes we need a little help. As you know, we don't recommend paying for any sort of software for copywriters unless it's going to pay for itself. (Or, unless you're so far along in your business that it doesn't matter!). But there are lots of free apps, sites, and software that allow you to keep track of your work, cut out … [Read more...]
Copywriting Q&A: How to Plan for the New Year
A new year means a fresh start—and a prime opportunity to jumpstart (or re-start) your copywriting business. Here’s how to plan your year to make sure it rocks. Read on… With 2016 fast approaching, it’s time to get ready to start this new year and hit the ground running. Here are three possible frameworks you can use to plan your year and make sure it’s as successful as it … [Read more...]