Just One More Step:
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Just One More Step:
Check Your Inbox!
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We’ve found that the most successful copywriters are the ones who are open to learning—and willing to take action. Start yourself off on the right foot by clicking that email now!
Most Popular Blog Posts
One of the most common questions i get from people who are interested in getting into copywriting is, “Great, I’m interested—but when will I start to make money?” It makes sense: we want to know what the earning potential is before we jump headfirst into a new career. So, I’ll answer this question, but I’m going to presuppose that you’re on an actual copywriting study … [Read more…]
Our team gets asked a lot if our training is appropriate for people with no background in copywriting—for people who are brand new to copywriting. The quick answer to that is: Absolutely. We teach you all of the basics, and then we help you refine your skills as we teach you the more advanced tactics. A lot of our students actually come in with no experience at all. But … [Read more…]
A few nights ago, someone left a comment on one of our Facebook ads essentially saying, “Your training is all well and good, but when the market is flooded with copywriters no one will be able to find work and everyone will have to work for peanuts.” Well, that’s a pretty dire prediction. But as you’ve likely heard me say before: The people who know the least about a topic … [Read more…]
The first time I made six figures as a copywriter was in 2008…right in the middle of the Great Recession…right after I left my full-time job to go freelance. Why then? Especially knowing that period was when, sadly, companies were laying off staff left and right. But here’s the key: **Companies still needed copy because copy drives business.** Remember, copywriting … [Read more…]
Usually, I get this question via a Facebook comment on an ad. And, I’d venture to say that it’s not asked in the most, oh, constructive manner. (Which tends to be the way with most Facebook ad comments that come through in the middle of the night…) But it’s come up often enough—and maybe you’ve even wondered it yourself— that I want to be sure to address it now. The question … [Read more…]
Let’s start out today with a reminder: Just because someone is loud, doesn’t mean they’re right. Also, just because something is prevalent, doesn’t mean it’s correct. We can agree on those, right? Okay, good. Because today we’re going to bust some very prevalent myths and debunk some very popular pieces of advice. Why? Because not only are they wrong, but they’re actually … [Read more…]
Here’s what most people think about breaking into copywriting: You need experience to get clients and you need clients to get experience. And that’s a catch-22 that stops a lot of would-be copywriters dead in their tracks. But the truth—and good news—is that that’s only half true. Today, we’re going to talk about which half is true and how you can land clients without … [Read more…]
Your portfolio is one of the most crucial assets you have to land copywriting work. It proves that you know how to write copy well, even before your prospective client works with you. But what’s the exact path to building your portfolio? As you can probably imagine, the exact “hows” of building a portfolio are a little too complicated to fit into one blog post. But what I … [Read more…]
One of the most important things you need to do to build your copywriting career is to build your copywriting portfolio. It’s how you prove to clients you know how to write copy well, even before you work with your prospective client. But where do you even start? How do you create a copywriting portfolio website? How to you get samples? Here’s how to put together a copywriting … [Read more…]
We’re all in the business of selling. We’re either actually trying to sell products or services, or we’re trying to “sell” people on taking some kind of an action. Even nonprofits are trying to sell people on making donations. But with the unemployment rate constantly making the news and articles about “how to get a raise” and “how to brand yourself” across magazines and … [Read more…]
Every copywriter needs an online portfolio. This is how we prove to clients we know how to write copy. But most of us aren’t web developers or designers (those are entirely different careers!). The good news is you don’t need to have these skills as a copywriter. And you don’t need to pay a professional or learn the skills yourself to create your portfolio. We’ve compiled a … [Read more…]