If you want to stay on top of your game, you can never stop learning.
And thank goodness, right? How boring would life (and our careers) be if we never had to learn anything new?
Well, good news: as copywriters, we’re in the world of digital marketing and that world is always changing and developing. With new sites, programs, and even means of communication (hello, chatbots!) emerging all the time, it’s up to us to stay on top of it.
It’s also up to us to stay on top of which digital marketing techniques are working, which are worth trying, and which just don’t seem to work anymore. (Or, at least, which don’t seem to be working for the moment.)
So, to that end, I’ve put together a list of podcasts to help you stay on top of your game. One of the reasons I love podcasts so much is that they’re so portable—I can listen around the house, in the car, as I walk to the market, as I wait in line at the bank. And, pro-tip, if you listen to them at increased speed, you can get through more even faster.
Here are a few you should strongly consider subscribing to:
Ads That Convert. This one is focused on Facebook and Instagram ads and serves up all kinds of info about strategy, as well as keeps you on top of any updates the platforms roll out.
Marketing School. This is a daily podcast, but if that feels like too much commitment, know that the episodes average around seven minutes or so. The two hosts have both created successful businesses and offer a lot of insight into how they’ve used marketing to build them.
Marketing Your Business. Solopreneurs and small businesses are a big focus for this podcast, so if you have a lot of them on your client roster (or you plan to) it’s a great listen to learn some of the different techniques those small online businesses use, as well as to stay on top of what’s new.
Online Marketing Made Easy. Amy Porterfield makes marketing accessible and, yes, even fun. But don’t be fooled: She also offers plenty of advanced-level tactics and techniques.
Social Media Marketing. This is the podcast accompaniment to socialmediaexaminer.com, and I strongly recommend following both carefully. Expect insightful strategies, as well as down and dirty tactics.
Perpetual Traffic. This one might be just a touch advanced for the newer marketer, but if you want to dive in with both feet, it’s definitely worth a listen. After all, what works for $2 million-dollar ad accounts might just work for your smaller clients, too.
Foot Traffic. If you have brick and mortar clients (or want to), this is a must-listen for you. Stacy Tuschl runs multiple seven-figure businesses (both online and off) and has dedicated her podcast to helping small businesses get more feet in the door.
Screw the Nine to Five. Here’s one that will inspire and instruct you for both your clients’ businesses and your own. Though it focuses mostly on digital entrepreneurs, you’ll find tactics and mindset hacks to help you build your copy business, too.
Your turn! Are there any must-listens that I’ve missed? Let me know in the comments below!