On today’s Laser Coaching call, Nicki and Kate meet with a Comprehensive Copywriting Academy student who is wondering if she needs to change her approach when pitching ad agencies in particular.
In this info-packed coaching call, you’ll hear advice around how to demonstrate that you can think strategically and what to do if resistance is getting in the way of your pitches!
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Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[3:13] This week’s question is all about pitching and, in particular, if we need to change our approach when pitching and following up with ad agencies.
[4:18] Kate advises looking at the agency’s website to see which clients they’re already working with. This way, you can bring an idea to the table for one of those clients when you send your initial pitch to the agency.
[6:00] It doesn’t matter if you’re unsure whether a client is currently working with the agency or not. You can still demonstrate that you can do research and think strategically.
[7:15] There’s no difference between how you follow up with an agency or how you would follow up with an in-house company. You can send similar resources that will benefit them such as a podcast episode or an article.
[8:25] Ad agencies should not be seen as intimidating; they are just like any other business seeking support and expertise!
[10:53] It’s common to face resistance when pitching, so schedule it for the time of day when you’re freshest and most likely to be willing to do it.
[12:15] Reminding yourself of the positive feelings you get when you complete a task you’re not so keen on doing can act as a great source of motivation.
[12:53] The more you pitch, the easier it gets. But the more you push it off, the harder it gets.
Must-Hear Takeaways
As with every episode, we highly encourage you to listen to the entire conversation! But here are a few of the highlights:
“I’m going to look at what they’re doing on their website and their email, sign up for their emails (the clients that is of the ad agency), look at their social media, get a landscape of what those clients are doing, and then come up with an idea to pitch to the ad agency about one of their clients.” – Kate
“Worst case scenario, you put together a pitch and you put in an idea for a client and it’s not a client that they work with anymore. All that means is that, yes, it might not be something they’re going to hire you for on that client because they’re not working with that client anymore, but what you’ve done is that you’ve demonstrated, first of all, you do research because you saw that they did work with that client. And second of all that you’re thinking strategically. And that is going to be enough to get them to go, ‘oh, okay, let’s talk with her.'” – Nicki
“It’s all about how you’re thinking and demonstrating that yes, you’re already thinking of adding value and you’re looking at what you can do to support the business versus the alternative of ‘hire me, I want to work with you!’. So it really is just showing here’s what I can already bring to the table and I’m ready to hit the ground running.” – Kate
“Maybe it’s scheduling it in the time of the day or figuring out exactly when you’re going to be freshest and when you’re going to be most likely to to be willing to do it. For example, if I save pitching until the middle of the afternoon, it’s not going to happen. I can’t be creative to save my life in the middle of the afternoon. But you have to make the decision and the commitment for it to be a priority. Otherwise it’s not going to happen. The the only secret is you have to make the commitment to do it.” – Nicki
Related Links
- Copywriting for Ad Agencies: What to Expect and Why It’s Great for Your Career
- BONUS Laser Coaching: How to Pitch Copywriting Services to Agencies
- 5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients
- How NOT to Pitch Potential Copywriting Clients
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
Last Updated on November 15, 2023
