An “NDA” is a pretty common legal document employers or clients will have you sign. But, if you’re not clear about exactly what it is and what it entails, you could take actions that will leave you open to major trouble—including lawsuits. So, let’s be sure you’re covered!
An NDA is a “non-disclosure agreement.” Essentially, it means that you agree not to tell anyone about any of the projects you’re working on for a company or client. A company might have you sign an NDA if you’re working on a new website that they don’t want their competitors to know about before it launches. At the same time, a company might have you sign an NDA even if you’re not working on sensitive projects, just in case you see or overhear something that is!
This is a pretty common agreement and—once you’ve read it through thoroughly, of course—you should feel pretty comfortable signing it. (I’m betting that your work with them is contingent on signing it, anyway.)
Read more about whether or not you should sign a copywriting NDA >>
3 Ways to Honor Your NDA Agreement
Here’s where you want to be careful. NDAs don’t just govern talking about projects you’re working on, they also govern sharing samples of it.
1. Avoid Putting Work in Your Portfolio
If you’ve signed an NDA for a project and you put samples from that project up on your online portfolio before you’ve been given the go-ahead, you’re violating your NDA. This might net any range of ramifications, starting with a slap on the wrist from the company to them terminating work with you—or even, potentially, a lawsuit.
Not good stuff! So, how can you post your fabulous work and be sure you’re not violating your NDA?
2. Wait Until the Project Is Public
Generally, NDAs for projects become null and void once the project is live to the public. That is, once a website is live, once an email has been sent, once a magazine ad has been published. If the rest of the world has seen it, you don’t have to keep it a secret anymore.
If a project has never been made public, though, you may still be okay to show it in your portfolio—as long as the product or project it is a part of is public. So, for example, if you work hard on a fabulous email to promote a product but they decide not to send the email, you’re probably still fine to put it in your portfolio as long as the product it’s advertising is public.
Of course, you can always double check with your client to be on the safe side!
3. Ask for Permission
How to be completely sure you’re safe? Ask! Everyone knows that copywriters and designers will want to put projects they work on in their portfolios, so don’t be shy about mentioning it. You can simply ask your creative director or your client when they’ll be comfortable with you adding a particular piece to your portfolio and showing it off to the world. If they’re not sure, the HR director may have a better idea. Either way, get their approval, and you’re golden.
Read More: Ways to Burn Bridges With Copywriting Clients
Breaking an NDA is just one way to ensure a client is not going to continue to want to work with you. Here are some other mistakes to avoid.
Your Turn
Do your clients have you sign NDAs? Have you ever had trouble with showing samples because of it? Let us know in the comments below!
Last Updated on December 14, 2023
Heather Catherine Orr says
Thanks Nicki for this great article!
It’s good to know that in most cases, NDAs are null and void once a project goes live to the public.
Some essential learnings here for us copywriters and freelancers. Thanks again. 🙂
Nicki Krawczyk says
Hi Heather,
I’m glad you found it useful! To be safe, you should definitely check with the company itself, but they *are* usually null and void once a project is public.
Thanks for commenting!
Nicki