One of the major reasons people avoid freelance copywriting (and freelancing in general) is the lack of benefits. But the truth is, freelancers have a huge opportunity to build their benefits package the way they want—not the way their employer wants. And that includes saving for retirement as a self-employed freelancer. As a freelancer, you set your own rates, and you … [Read more...]
What Are Your Copywriting Business Rules?
Rules can often feel constricting, but when it comes to our businesses, that's what helps us stay on track. They're what we need when we're wearing our CEO hats. So, today, we're going to come up with your copywriting business rules so you can make decisions faster (and that are in line with how you want to run your business). You can also think of copywriting business rules … [Read more...]
Ep. 116: How to Handle Negative Copywriting Feedback Like a Pro
Getting feedback is not, by its nature, negative. Copywriters should all expect to get feedback other than "this is amazing, thank you!" We're not in our clients heads. There may just be information they forgot to share or you didn't think to ask—it's a collaborative process! But what happens when a client isn't happy with the quality of the work or how the project … [Read more...]
Ep. 115: This Teacher Wanted More Work/Life Balance…and Found It with Copywriting – Charlotte’s Story
Just a few months ago, Charlotte had no idea what copywriting even was! She set the goal of replacing her teaching income by August of 2023, when her youngest child started going to school. Spoiler: she replaced her income within six months of joining the Comprehensive Copywriting Academy. On this episode, Nicki, Kate, and CCA student Charlotte talk about the transition from … [Read more...]
Ep. 114: Hate Writing Your Own Portfolio? Use These Tips to Get It Done
Why is it that we can write copy for our clients with little fuss, but when it comes to writing for ourselves we kick and scream? The biggest reason copywriters struggle to write copy for themselves is that they don't treat their own copywriting projects like a copy project. But it's one of your most important copywriting projects you'll ever do. Your … [Read more...]
Ep. 113: Copywriting Client Didn’t Pay? Here’s What to Do
One of the biggest worries copywriters (and freelancers in general) have is: what if I do a project...and then my client doesn't pay me? First, the good news: this is so unbelievably rare. Clients are running businesses. And, if they want to stay in business, they're going to want to pay you (and any other service provider they work with). But, what happens if a … [Read more...]
Freelance Copywriter Benefits: How to Build Your Own Benefits Package
One of the major reasons would-be copywriters and copywriters who are working a full-time job don't go freelance is because of benefits. The common misconception is that as a freelancer, you don't get the same benefits as an employee. And that's just not true. The truth is, you have to build those benefits into your rates. And, while that may seem daunting, actually gives … [Read more...]
BONUS Laser Coaching: Lower the Pressure on Pitching
If you find yourself putting off pitching because it feels intimidating, you’re not alone. But in order for pitching to feel less intimidating you need to START pitching. On this bonus podcast episode, CCA student Alex joins Nicki and Kate for a Laser Copy Coaching session to dig into why she finds pitching overwhelming. If you're looking for guidance on how to overcome … [Read more...]
Ep. 112: Want to Earn Six Figures as a Copywriter? Get Your Finances in Order
The #1 thing most freelancers overlook when setting income goals isn’t strategy or skill—it’s their finances. If you don’t know your numbers, you can’t hit your goals. Period. In this episode, we're sharing practical, real-world advice for managing your copywriting income like a business owner. From tracking your revenue to making smarter decisions with your money, this is … [Read more...]
Your Copywriting Business Plan for a Successful 2025
An important part of business is creating and executing your copywriting business plan. To help you plan a successful year ahead, you need to look back as well as ahead. Here we look at some key elements of your business plan as well as some other elements of life (relationships, health, etc.) that also need to be working well for you to ensure your success. Take some … [Read more...]