Some copywriters will tell you putting prices on your website makes you more transparent. When phrased like that, it sounds like a no-brainer, right? However, as Nicki and Kate dig into in this episode, no two homepages or emails or any other project are 100% alike, so how can you put a price on your website if you don't even know what the project entails? Listing prices can … [Read more...]
Using Improv to Improve Your Copywriting
In many areas of our lives, we're improvising without even knowing it. Even the most careful planners know that it's extremely rare for any event to go exactly as intended. Despite thinking we know what someone is going to say or how someone is going to react, the outcomes of conversations or events may surprise us. As Patricia Ryan Madson, author of Improv Wisdom: Don't … [Read more...]
Ep. 49: How to Build Your Own Benefits as a Freelancer
American workers leave an unprecedented number of vacation days on the table. So, as a freelancer, will you be able to take vacation? And what about healthcare? Ditch the corporate chains and jump into the dynamic world of freelancing with Nicki & Kate! Unravel the myths behind employee benefits as they dive deep into how you can have healthcare, retirement perks, and … [Read more...]
Ep. 48: Mistakes to Avoid When Pitching Freelance Clients
Have you been pitching freelance clients but never getting a response? You'll want to listen as Nicki and Kate break down how not to pitch. On this episode, they dive into the biggest mistakes to avoid when pitching freelance clients and why those mistakes are hurting your business. Nicki and Kate provide insight from a client's perspective on how to make your pitch stand out … [Read more...]
Ep. 47: Raising a Family and Building a Copywriting Business—Peta’s Story
For all the moms and dads out there building a copywriting business alongside raising a family, this episode is for you. Peta, who was originally in charge of administering exams, joined the CCA in the middle of 2020 when schools in the United Kingdom stopped exams. She shares how she got into copywriting, as well as how she balances being a mom and building her copywriting … [Read more...]
Ep. 46: Are the Best Copywriters Introverts or Extroverts?
Often introverts and extroverts are cautious about jumping into copywriting as a career. For introverts, it's because talking and dealing with people on a regular basis can be draining. For extroverts, it can be daunting to be alone in their office and not getting the socialization they need. But neither of those is necessarily how your copy career needs to play out. Whether … [Read more...]
Finding Your Copywriting Flow State
As copywriters, or any other type of professional quite frankly, we're always looking for ways to work smarter and happier. If that sounds like you, you'll want to check out The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier. Neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann have put together strategies that will help you … [Read more...]
Ep. 45: How to Calm Your Nerves for Meetings with Copywriting Clients
When a client responds to a pitch or a discovery call goes well and a client wants to work with you, there's a feeling of excitement … followed quickly by "oh no…now I have to talk to this person!!" If you've ever had that feeling of excitement followed quickly by mild panic, this episode is for you. Nicki and Kate walk through tips to help you reframe the situation and calm … [Read more...]
BONUS Laser Coaching: Building a Copywriting Business as a Military Spouse
Military spouses face a 22% unemployment rate and a 26% wage gap compared to non-military spouses—prior to the pandemic. Organizations predict rates have increased due to COVID-19. In this episode, Kate shares her experience building her copywriting business as a military spouse. She describes the unique challenges military spouses face when seeking employment and … [Read more...]
Ep. 44: Transitioning out of the Military and Building a Copy Career – Tyler’s Story
While in the military, Tyler knew he had a knack for writing and decided to take the first step into a new career. He joined the CCA while still working his full-time job and, through some ups and downs, landed his first clients before leaving the military and landing a full-time job in a strategic communications position. In this episode, Nicki and Kate talk to Tyler on how … [Read more...]