First off, copywriting and copyediting are not the same thing. That you may already know. In this episode, Nicki and Kate elaborate on why the two are completely different skills and why you don't have to offer both. Listen in to learn why being a professional copywriter doesn't make you a professional copy editor. Need help finding the typos in your own copywriting? Here … [Read more...]
BONUS Laser Coaching: Focusing On Work You Want to Do
You call the shots when it comes to your copywriting career. So, this means that you can choose to focus on they type of work you want to do. In this laser copy coaching session, our hosts are joined by CCA Student, Robin, who has expertise in multiple areas of copywriting, but is struggling to choose which service to focus on. Listen in to learn how to focus your … [Read more...]
Ep. 107: Building a Copywriting Business as a Mom – with Kate K, Dorothy & Jen
Being a mother is a full-time job on its own. But it's totally possible to build your copywriting business and continue to be the amazing parent that you are now. In this episode, CCA students (and stellar moms) Dorothy, Kate K, and Jen join the show to share their experiences running successful copywriting businesses while raising children. Listen in to learn how you can … [Read more...]
5 Books to Read Written by Copywriters
As you know, we're always reading the latest books on productivity, marketing, leadership, and more so you know how to prioritize your reading list. But here we wanted to give you some, let's say, lighter reading. This list of books includes works written by famous copywriters. (Well...copywriters who became famous from their books. There really aren't "famous" copywriters … [Read more...]
Ep. 106: To Pitch or Not to Pitch Clients This Holiday Season?
As the holidays season begins, you may start to wonder if you should adjust your copywriting business, like how often you pitch or what your current rates are. In this episode, Nicki and Kate explain why you need to keep pitching clients and why discounts only hurt you as a copywriter. Learn everything you need to know about pitching clients during the holidays and what could … [Read more...]
Ep. 105: Building an Agency – with Michelle Fernandez
Your career doesn't have to stop with one-to-one services. Eventually, you can grow your copywriting business into an agency! Michelle Fernandez did exactly that and built her own agency that specializes in paid media and funnel building. Michelle talks with Nicki and Kate about how she started her agency, what she looks for in a copywriter, and other best practices for … [Read more...]
BONUS Laser Coaching: Top Tips for Wildly Effective Pitching
Nailing your pitches to clients is essential to landing consistent and high-paying work. In this laser copy coaching session, Victoria joins Nicki and Kate for advice on how to craft her pitches to help her land more work. Tune in for best practices when it comes to building and sending your pitches to a variety of different clients! Looking for closed captioning … [Read more...]
Ep. 104: Biggest Copywriting Mistakes in Our Careers
The best way to learn to do something (like copywriting) is to learn it from someone who's actually done it. That includes learning from their mistakes as well as their successes. And that's exactly what you can do by listening to this episode. Nicki and Kate dive into the biggest mistakes that they've made in their careers and what they could've done differently in each … [Read more...]
How to Give Copywriting Feedback
We've said it once and we'll say it a million more times: giving and receiving feedback is a skill. And, it's a skill not enough professionals, copywriters or otherwise, workout enough. So, while it can sometimes be hard to receive feedback on our copywriting, we can take what we learn from how we receive feedback and incorporate it into how we give copywriting feedback. If … [Read more...]
BONUS Laser Coaching: Make Money Faster With Focused Services
If you add more services, you'll have more clients and earn money faster, right? Not quite. It's all too easy to spread yourself too thin when starting out as a copywriter. Instead, the fastest way to get going and start earning money is to focus on copywriting! Looking for closed captioning or a transcript? Watch the episode on YouTube! A Sneak Peek at the … [Read more...]