Your copywriting career can be whatever you want it to be. Carli De La Cruz is a star CCA student who used her copywriting skills to grow into a social media manager. Carli speaks with Nicki and Kate about how she scaled from a social media internship to social media manager and key lessons that she learned along the way. Prefer to watch the episode? Hit play … [Read more...]
Starting a Copywriting Side Hustle in Retirement
Retirement is an achievement and, for some, a time to completely close the door on the "work" chapter of their lives. But, if you're like many others, you may miss having a job—or at least something in your day that offers structure—you may be toying with the idea of a retirement side hustle or even starting a new career. Or maybe you want to supplement your retirement savings … [Read more...]
Setting Boundaries as a Copywriter
Working late into the night, taking our computer with us on vacation, answering emails on the weekends: these are all options as freelance copywriters, but they're not mandatory. However, sometimes we feel like these are mandatory tasks. We think we have to get something done and so we sacrifice our free time or, worse, vacation because we didn't set boundaries—with ourselves, … [Read more...]
Ep. 102: Copywriting Metrics: What You Need to Know
There are various copywriting metrics that can be partially attributed to your work. But, there are a few things you need to know about copywriting metrics and what they can and can't tell you. In this episode, Nicki and Kate explai the must-know details surrounding metrics including the factors that go into them, when you should and shouldn't use them, and how much impact … [Read more...]
BONUS: Getting a Full-Time Copywriting Job with 6 Months Experience – Catching Up With James
There are tons of benefits to working as an on-staff copywriter that tend to get overlooked. James is a CCA student who went from successful freelance copywriter to thriving on-staff copywriter. James shares what he loves most about working on-staff and the ways it's helped him grow as a writer. Psst! Missed when we first interviewed James? Take a listen to that episode … [Read more...]
Ep. 101: Master Your Money Mindset – With Brie Sodano
It's time to master your money mindset so you can get absolute control over your finances! Brie Sodano joins the podcast to talk about the most common struggles around money and how you can overcome them. Brie sits down with our hosts, Nicki and Kate, to discuss how you can escape your comfort zone and develop a healthier relationship with money which will help you hit … [Read more...]
Self-Edit Your Copywriting: Why It’s a Must & How To Do It
First things first: copywriters are not copy editors. Copywriters...well...write copy! Copy editors make sure any writing adheres to the client's style guide in addition to paying very close attention to grammar and punctuation. (It's why copy editors are crucial for content—there are simply more words on the page with content writing!) But you still need to self-edit your … [Read more...]
Ep. 100: Take Advantage of the Digital Nomad Lifestyle
Working from home is awesome, but it can get a little dull staring at the same four walls of your home office. In this episode, Nick and Kate are sharing the best practices for taking advantage of the freedom you have to work from anywhere. Our hosts talk about their favorite away-from-home spots to work from, necessary items for being a digital nomad, and best practices for … [Read more...]
Ep. 99: Running a Copy Agency from Costa Rica – Poorva’s Story
When Poorva joined the CCA in 2020 after being laid off from her marketing job, she had no idea it would lead to launching a business with her husband and building a life in Costa Rica. (Yeah—talk about turning a challenge into an opportunity.) In this episode, Kate and I are chatting with Poorva about how she made the leap from laid off to running an agency abroad. She’s … [Read more...]
Ep. 98: Why Freelance Copywriters Should Still Apply to Full-Time Jobs
Even if you’ve decided that the freelance life is the only option for you in your career, there are still good reasons to apply for full-time jobs. And we will tell you why! In this episode of the podcast, Nicki and Kate are diving in the why and how you should be applying to full time jobs as a copywriter. There can be a lot of benefits to applying to these listings–as long … [Read more...]