Why is it that we can write copy for our clients with little fuss, but when it comes to writing for ourselves we kick and scream? The biggest reason copywriters struggle to write copy for themselves is that they don't treat their own copywriting projects like a copy project. But it's one of your most important copywriting projects you'll ever do. Your … [Read more...]
Ep. 113: Copywriting Client Didn’t Pay? Here’s What to Do
One of the biggest worries copywriters (and freelancers in general) have is: what if I do a project...and then my client doesn't pay me? First, the good news: this is so unbelievably rare. Clients are running businesses. And, if they want to stay in business, they're going to want to pay you (and any other service provider they work with). But, what happens if a … [Read more...]
Freelance Copywriter Benefits: How to Build Your Own Benefits Package
One of the major reasons would-be copywriters and copywriters who are working a full-time job don't go freelance is because of benefits. The common misconception is that as a freelancer, you don't get the same benefits as an employee. And that's just not true. The truth is, you have to build those benefits into your rates. And, while that may seem daunting, actually gives … [Read more...]
BONUS Laser Coaching: Lower the Pressure on Pitching
If you find yourself putting off pitching because it feels intimidating, you’re not alone. But in order for pitching to feel less intimidating you need to START pitching. On this bonus podcast episode, CCA student Alex joins Nicki and Kate for a Laser Copy Coaching session to dig into why she finds pitching overwhelming. If you're looking for guidance on how to overcome … [Read more...]
Ep. 112: Want to Earn Six Figures as a Copywriter? Get Your Finances in Order
The #1 thing most freelancers overlook when setting income goals isn’t strategy or skill—it’s their finances. If you don’t know your numbers, you can’t hit your goals. Period. In this episode, we're sharing practical, real-world advice for managing your copywriting income like a business owner. From tracking your revenue to making smarter decisions with your money, this is … [Read more...]
Your Copywriting Business Plan for a Successful 2026
An important part of business is creating and executing your copywriting business plan. To help you plan a successful year ahead, you need to look back as well as ahead. Here we look at some key elements of your business plan as well as some other elements of life (relationships, health, etc.) that also need to be working well for you to ensure your success. Take some … [Read more...]
Ep. 111: From Financial Professional to Copywriter—Chaundell’s Story
She got laid off. She pivoted. She kept going. Chaundell's story doesn't follow a straight path. But her story proves that the way to find success as a copywriter is to decide what your goal is and to continue to take any steps you can toward that goal. Because when you refuse to let anything get in between you and your success? You inevitably reach that success! From finance … [Read more...]
Ep. 110: What’s Your Copywriting Career Path?
At the beginning of your career, you may think that all you want to do is become a freelance copywriter. And that's great! But, it's also important to stay open to different directions that your copywriting career could take you. In today's episode, Nicki and Kate share examples of some of the various paths your career might follow and offer advice on how progress your career … [Read more...]
Ep. 109: The Right Way to Raise Copywriting Rates
How much you make in your copywriting career has a direct relationship with the rates you charge. In this episode, Nicki and Kate are sharing insights on how to raise your rates and when you should. Listen in to learn the best way to tell you clients about a rate increase, how to evaluate your rates, and when you should. Looking for closed captioning or a … [Read more...]
BONUS Laser Coaching: Tips for Neurodivergent Copywriters
Part of being a successful copywriter is using what makes your unique to your advantage! In this laser coaching session, CCA student Martha speaks with Nicki and Kate about how she can build a successful career as a neurodivergent copywriter. Listen in to learn best practices for turning a personal trait into a personal strength that sets you apart from other … [Read more...]