Your copywriting portfolio is crucial to landing work, so you need to treat it like the important project that it is! Whether you've already created yours or are just starting, you'll want to listen as Nicki and Kate break down some of the most common mistakes copywriters make on their websites. On this episode, they'll dig into four key mistakes they see on the homepage, … [Read more...]
Ep. 42: How Copywriters Can Negotiate with Confidence – with Susie Tomenchok
If the idea of negotiation freaks you out, you'll want to listen to Susie Tomenchok's tips for getting more comfortable and effective at negotiation. Susie, a negotiation guru, breaks down the stigma associated with negotiation, offers tips for asking more (if you're not hearing "no" enough, you're not asking enough), and explains how we can use "no" as a start of a … [Read more...]
Copywriting Tips for Creating Ideas and Concepts That Stick
Every copywriter wants their ideas to resonate with the intended audience. But what makes some ideas resonate and leave a lasting impression? And what makes other ideas completely ineffective? As brothers Chip and Dan Heath say in Made to Stick: Why Some Ideas Survive and Others Die, "you want to invent new ideas, not new rules." So, they've created a playbook that offers a … [Read more...]
Ep. 41: Actual Freelance Copywriting Salary: Digging Into One Copywriter’s Numbers
While every copywriter's journey is different, it always helps to know what's possible, right? On this episode, Kate is digging into her own numbers, from what she made her first year of freelance copywriting, to what she made as a full-time freelance copywriter in 2020. But it's not just about the salary. Kate shares the average number of clients she had each month, the … [Read more...]
Ep. 40: Empowering BIPOC Businesses as a Black, Hispanic Copywriter – Ashley’s Story
When Ashley joined the CCA in May 2019, she struggled to take the steps she knew she needed to take to get her business off the ground. But come 2020, she came back at it determined to use her skills to make a difference for BIPOC businesses. In this episode, Ashley reflects on how copywriting changed her life, the hurdles she faced as a Black and Hispanic business owner, and … [Read more...]
Ep. 39: The Creative Project Process
You sent a pitch to a client and the client is interested. Now what?! Nicki and Kate walk through a typical project process, from the first call with your client all the way through sending your invoice, and every step in between. Even if if you're a copywriter who has been working for awhile, you'll want to listen to this episode to get tips for how you may be able to improve … [Read more...]
Should I Combine Copywriting and Graphic Design Services?
Both new and seasoned copywriters face this question at some point in their careers: should you be combining copywriting and graphic design services to be a one-stop creative shop for your clients? The answer isn't black and white, as this is YOUR business, so the decision will always come down to what you want for your career. However, for most copywriters tacking on … [Read more...]
Ep. 38: How Much Does It Cost to Start a Copywriting Career?
If you're interested in copywriting or you've begun your business, you may be curious about how much you'll need to invest to get your business off the ground. Good news: you do not need to shell out a lot of money to start a copywriting career. In fact, there's only 1 thing you need as a copywriter: your website. On this episode, Nicki and Kate dig into all kinds of free … [Read more...]
Ep. 37: Improve Your Copywriting Productivity and Professionalism
Working with clients, we're in charge of managing tons of little requests coming in on calls, via email, on Slack, and any number of other platforms your clients may use for communication. It's crucial to your long-term success (and landing repeat work with clients!) that you have an effective system for managing all these requests. Nicki and Kate dig into tips and … [Read more...]
How to Write Clear, Concise Copy
Whether you're brand-new to copywriting or have been at it for some time, you likely know that writing clear, concise copy is hard. It's why copywriters are paid so well! But how do you ultimately distill your message down (especially when you can think of five different benefits)? Our Book Club Pick This Filthy Rich Writer Book Club pick offers up some tips for … [Read more...]