If you're exploring copywriting and wondering "is copywriting right for me?" this episode is for you. Nicki and Kate dig into how this question stems from our desire to find the perfect career, when really we should be asking, "am I committed to getting something out of learning copywriting?" Learning a new skill has plenty of benefits (only one of which is finding a … [Read more...]
Ep. 53: Ace Your Copywriting Interview (Part 2 of 3)
No matter if you're going for a full-time or contract role or you're hopping on a discovery call with a potential freelance client, a copywriting interview is your time to show a prospective employer why they should hire you. In the second episode of this three-part series, Nicki and Kate cover common copywriter interview questions and how you can prepare for them. Plus, they … [Read more...]
Ep. 52: What to Do Before Your Copywriting Interview (Part 1 of 3)
A well researched job application and interview preparation is just as important as how you answer questions during an interview. Whether you're applying for on staff jobs or prepping for a call with a potential freelance or contracting client, you'll want to listen int to make sure you're doing the right prep work. Join us for part one of this three-part series! Join us for … [Read more...]
Ep. 51: Working at an Agency & Collaborating with Other Copywriters – Jen’s and Julie’s Story
If you think other copywriters are your competition, think again! Working with other copywriters is not only a great way to bounce ideas off another creative, it's also bound to happen, especially if you work at an agency like Comprehensive Copywriting Academy students Jen and Julie. In today's episode of the Build Your Copywriting Broadcast, Nicki and Kate sit down with these … [Read more...]
Ep. 50: Should I Put Copywriting Rates on My Website?
Some copywriters will tell you putting prices on your website makes you more transparent. When phrased like that, it sounds like a no-brainer, right? However, as Nicki and Kate dig into in this episode, no two homepages or emails or any other project are 100% alike, so how can you put a price on your website if you don't even know what the project entails? Listing prices can … [Read more...]
Using Improv to Improve Your Copywriting
In many areas of our lives, we're improvising without even knowing it. Even the most careful planners know that it's extremely rare for any event to go exactly as intended. Despite thinking we know what someone is going to say or how someone is going to react, the outcomes of conversations or events may surprise us. As Patricia Ryan Madson, author of Improv Wisdom: Don't … [Read more...]
Ep. 49: How to Build Your Own Benefits as a Freelancer
American workers leave an unprecedented number of vacation days on the table. So, as a freelancer, will you be able to take vacation? And what about healthcare? Ditch the corporate chains and jump into the dynamic world of freelancing with Nicki & Kate! Unravel the myths behind employee benefits as they dive deep into how you can have healthcare, retirement perks, and … [Read more...]
Ep. 48: Mistakes to Avoid When Pitching Freelance Clients
Have you been pitching freelance clients but never getting a response? You'll want to listen as Nicki and Kate break down how not to pitch. On this episode, they dive into the biggest mistakes to avoid when pitching freelance clients and why those mistakes are hurting your business. Nicki and Kate provide insight from a client's perspective on how to make your pitch stand out … [Read more...]
Ep. 47: Raising a Family and Building a Copywriting Business—Peta’s Story
For all the moms and dads out there building a copywriting business alongside raising a family, this episode is for you. Peta, who was originally in charge of administering exams, joined the CCA in the middle of 2020 when schools in the United Kingdom stopped exams. She shares how she got into copywriting, as well as how she balances being a mom and building her copywriting … [Read more...]
Ep. 46: Are the Best Copywriters Introverts or Extroverts?
Often introverts and extroverts are cautious about jumping into copywriting as a career. For introverts, it's because talking and dealing with people on a regular basis can be draining. For extroverts, it can be daunting to be alone in their office and not getting the socialization they need. But neither of those is necessarily how your copy career needs to play out. Whether … [Read more...]