A lot of people have seriously strong feelings about the name of my company. But it's important that "Filthy Rich Writer" makes people think. If you had a "Wait, what?" reaction to the name, it's probably because you didn't know you could make money as a writer. If you're here, you probably now know that's not true. In this episode, we're digging into a bit of company … [Read more...]
How To Write Copy for International Clients
I probably don’t need to say it, but there’s more opportunity than ever to work with remote clients. (I guess that’s one small bright side to a pandemic, though the trend was definitely on the upswing before 2020.) Not only can you write for clients on the other side of your country, you can also write for clients on the other side of the world. This post explains how to do … [Read more...]
Should You Add UX Copywriting to Your Copywriting Services?
There are a lot of “genres” of copywriting that really aren’t genres at all; they’re just buzz-y marketing terms. “Conversion copywriting” is a good example. Any copywriter worth their salt is focused on helping their clients increase conversions. After all, the goal of copywriting is to connect a person who has a specific need with the best possible solution to that need. … [Read more...]
How Can You Know if a Copywriting Deadline is Doable?
Freelancers have a love/hate relationship with deadlines. We love them because there is nothing that will get your rear in a chair and your fingers typing like a looming copywriting deadline. And we also hate them because what gets our rear in the chair are twinges of panic at the idea of not getting the work done in time. Deadlines are essential because they ensure that … [Read more...]
The Huge Benefits of Writing for Clients that Don’t “Wow” You
We all have dream clients: Companies that are so cool or so interesting or so inspiring that it would rock our worlds to write with them. And maybe you can even expand that to a whole group or list of clients that seem interesting or exciting. They certainly don’t need to fall into the same niche (and probably shouldn’t—learn when to break the copywriting niche rule), … [Read more...]
Why Copywriters Need to Think Visually (and How to Do It)
Copywriters aren’t designers. But when it comes to concepting ideas, you do need to come prepared with ideas for the project. For example, if you’re writing a banner ad to get people to book a vacation and want the copy to say something like “Go from ARGH! to Ahhhhhhh” you may envision someone yelling in an office contrasted with someone relaxing in a beach chair. When … [Read more...]
Why Companies Requiring Experience for Copywriting Jobs Is a Good Thing
Every once in a while, I’ll hear a lament from one of our students who is interested in landing an in-house or agency job. They’ll say, “I really want to apply for these, but they all require at least two years of experience! I haven’t got that yet!” And I get it. For someone who’s been studying and working diligently to practice and hone the craft as well as building a … [Read more...]
How Do I Know If I’m Ready to Pitch Copywriting Clients?
This isn’t going to be a major revelation but in to be a professional copywriter and have a successful career, you need, well, clients. Paying clients. And to get those clients, you need a proven system for finding, pitching, and landing those clients. (All of which we teach in the CCA, so if you're a student, no worries there.) But all this invariably leads to the … [Read more...]
Why You Need to Resell Your Copywriting Work
Okay, pop quiz, copywriters. Once you found the client, landed the work, written the first draft, and conducted your self-edits, what's the next step? Send the draft back to your client with a friendly, “Let me know what you think!,” right? (Hint: If that were right, this would be a really short post.) Don't Just Send Your Copy Believe me, I certainly understand the … [Read more...]
The (Surprisingly Easy) Art of Negotiation for Copywriters
If the idea of quoting prices for their work already makes most new and would-be copywriters nervous, well then, the idea of negotiating those rates can bring up some serious nerves. But here’s the good news: It’s really not that hard at all. In fact, as you’ll see in a moment, the hardest part…is not talking. Here we offer some ways to negotiate as a copywriter. Don't … [Read more...]