I say “new truth” but it’s really been creeping up on us for a while. First, companies got rid of pensions…then workers moved away from being “lifers” at companies…then it became common—if not necessary—to change jobs every three to five years. Now, the importance of freelancing is clear: you need the skills to find and land clients (and bring in income) whenever you need (or … [Read more...]
Should I Put Prices on My Website? What Copywriters Need to Know
We hear a this a lot: Should I put prices on my website? After all, when you go to buy anything else online, there’s a clear price. But it’s a little different with copywriting. As a copywriter, you’re always going to customize the service you’re providing to meet your client’s specific needs. A website for one client may require a lot more work than a website for … [Read more...]
Find Copywriting Clients on Facebook: 3 Tips and 1 Big Warning
When it comes to finding clients, the keys are to be systematic, but also to cast your net wide. Facebook makes for a great place to cast some of that net—though not all of it. To mix metaphors, don’t put all of your eggs in one basket! What makes Facebook so great? Well, it’s already a place that billions of people go to seek information, find recommendations, network with … [Read more...]
Beware the Copywriting Influencer Trap (a.k.a. Why You Don’t Need the World’s Most Beautiful Website as a Copywriter)
Thinking about all the professional copywriters in my network, none of them have a major presence beyond their online portfolio. We’re all heads down, working on projects, and, generally, see ourselves as part of a larger team pulling off great work (designers, creative directors, strategists, developers, etc.). You could make the case that I’m not “up” on what’s … [Read more...]
Overcoming Copywriter Imposter Syndrome
We’ve talked a bit before about how resistance can pop up and try to derail you whenever you’re moving out of your comfort zone. (Actually, more than a bit. We’ve talked about it as one of the sneaky distractions that will block your copywriting career progress, how "I can't" is a phrase you need to watch out for, why you need to add The War of Art to your reading list, and … [Read more...]
5 Creative Strategies for Copywriters to Land Work
Okay, you already know that one of my favorite ways to get the word out about your impressive skills and even more impressive copywriting service is to directly pitch clients. ‘Nuff said. (Or, if not enuff said, check out this post.) But, honestly, if ALL you do is send pitches and follow-ups you’ll land clients…but you’ll also get bored. There are more ways to get out there … [Read more...]
5 Keys for Getting Valuable Connections on LinkedIn
Wouldn’t it be nice if there were an online social network where people were focused on business? And how about one where you can find just about anyone you want to connect with or maybe even pitch your services? Obviously, I’m talking about LinkedIn. (I’m guessing the post title tipped you off.) But I wanted to start this post that way to remind you just how amazing an … [Read more...]
4 Things Most Copywriters Get Wrong on Their Portfolio Websites
You already know that a portfolio site is essential for copywriters—no ifs, ands, or buts. (And luckily, there are plenty of sites that make creating your own site super easy. No sweat!) But there are several common copywriting portfolio mistakes our team sees time and time again that can mean the difference between landing work and having clients leave your page. Your … [Read more...]
4 Perks of Working in an Office Before Starting Your Own Copywriting Business
Wanting to start your own business is a fantastic (and doable!) goal as a copywriter. It’s a major reason why many of us pursue this career—because we can increase our work-life balance and make a fantastic income. But laying a solid foundation for your copywriting career is crucial, especially when you’re first starting out. One of the best ways to get the foundation … [Read more...]
Can You Become a Copywriter If You’re Not a Grammar and Punctuation Dynamo?
A confession: I can’t diagram a sentence. I mean, I could once. In seventh grade, I was a master. But now…participles, gerunds, modifiers? I’ve got no fricking idea. It’s important to understand the rules of English so that you can intelligently break them. Unless you’re teaching English or writing academic papers, the logistics of gerunds (et al) don’t really come … [Read more...]