You already know that pitching clients is the #1 way to affect and control your workload and your income. But I know…the idea of reaching out to people seems scary. It seems soooo much easier to just watch those job-bidding sites and respond when you see something posted. (Which is a great strategy for frustration and underpayment.) What you’re not aware of is how very, … [Read more...]
How to Win Trust to Get Copywriting Clients
Here’s a hard truth: the average conversion rate for purchases is right around 2%. Of course, it can skew up or down depending on the industry or the product, but 2% is a pretty solid estimate. That means that for every 100 people who see an offer…2 people will buy. That's on top of the fact that, for most businesses, a lot of money is spent getting those 100 people to even … [Read more...]
Amp Up Your Copywriting Productivity With Ultra Scheduling
It’s 9:05 on Thursday morning, which means I’m five minutes into my “write FRW post” one-hour block on my schedule. And this is exactly where I’ll be every Thursday at 9:05, barring emergencies or vacations. I know: For a lot of people who are interested in becoming freelancers, a big part of the appeal is the “free” part. No schedule, work from anywhere, manage your own … [Read more...]
Creative Brief: The First Step to Any Successful Copywriting Project
Here’s a copywriter’s nightmare scenario: You land a client. You agree on a price and deadline. You work your rear end off, writing, revising, and perfecting the copy. And, when you send it to your client, they reply with: “This really isn’t what I wanted.” Or, maybe even worse, pages and pages of changes they want made. Huh? What went wrong? How did this project … [Read more...]
The Career Resolutions You Need to Make
Look, I know: New Year’s Resolutions get a bad rap. But it’s not the resolutions themselves that are the problem, it’s us not following through on them, right? Not achieving resolutions in the past isn’t a reason not to make them now—especially for something as important as our careers. Remember, we spend at least 40 hours per week (and often more) plus commuting time at … [Read more...]
Business Strategies for Copywriting Success in the New Year
Congratulations! You’re this close to making it through another year and starting a whole new one. Yippee! And, if you ask me, part of what makes this time of year so exciting is the potential for positive transformation in the new year. But guess what? True transformations don’t happen by accident. If you want an amazing 2023, you have to PLAN for an amazing 2023. … [Read more...]
Create Your Own Free 2025 Planner (and Hit Your New Year Goals)
If you’re anything like me, ‘tis this season for spending 45 bucks on some “must-have” planner, only to use it four or five times in January, feel guilty in February, and then finally recycle it in March. What if there were a better way? (I mean, come on, we know there is.) Instead of spending an excessive amount on a premade planner, pop into your local convenience … [Read more...]
Prepping for a Successful New Year: Looking Back to Move Forward
I love the idea of a fresh start and, as you might expect, I just love the coming of a whole new year. All of the possibilities!! But one important lesson I’ve learned is that if you want to improve the coming year, you need to reflect on the one that’s passing. So, while in the next few weeks we’ll go over key questions to help you plan a successful year ahead, today … [Read more...]
Learn How To Stay Focused Year-Round With Help From These Books
I used to think that bouncing around from project to project (or activity) every few minutes was the key to my productivity. “I need variety!” I thought. Wrong! What I was actually doing was burning up attention and willpower each and every time I switched tasks. I wondered why I was so exhausted only halfway through the day and why I’d gotten so little done at the end of … [Read more...]
Why Setbacks and “Failures” Don’t Mean What You Think They Do
Look: No one likes to miss their goals. No one. But there are some of us who miss our goals and move on to the next one, and there are some of us who miss our goals and spend a lot of time focused on that failure. And it’s probably no surprise that most of us fall in that second group. When we don’t hit our goals or don’t manage to do what we’d planned to do, most people … [Read more...]