They say that it takes money to make money…but that’s not always true. Case in point: Your copywriting business.
Now, it goes without saying that you need training in order to work as a copywriter. You have to know how to actually provide the service you want to provide, right?
And you also know that it’s a specialized form of writing that’s very different from any other one. Copywriting is a career and, like any other career, it requires training. So let’s agree on that and move on.
Beyond the training, are there all kinds of extra costs you’ll need to pay? Home office requirements? Multiple software subscriptions? Professional fees?
Nope!
Really, there’s only one essential cost: The cost of setting up and hosting your portfolio website. And guess what? That should only cost you about $15/month using a website builder such as Squarespace, Wix, or Virb.
Beyond that, it’s not a terrible idea to also have some business cards so that you can hand over your contact information when you meet potential clients out and about, but online printers like Moo.com and Vistaprint.com make them very affordable.
What about invoicing software or scheduling software or a dedicated business telephone number or video conferencing services?
My philosophy and my very strong recommendation to you is that unless you are COMPLETELY positive that an expense is going to pay for itself and then some, you don’t need it.
You do not need a dedicated phone line. You do not need a cute desk lamp. You don’t need scheduling software.
And, yes, you do need some video conferencing capabilities – but Skype is free and the base level of Zoom is free. You don’t need to pay for it.
And you don’t need invoicing programs, but if you really, really want to use one, there are plenty of free options. And, for that matter, there are even free levels of scheduling programs if you want them.
Don’t let the idea of all kinds of extra expenses keep you from pursuing a copywriting career because none of those expenses (again, except for your website) are necessary.
Maybe, eventually, once you’re earning plenty of money from your copywriting business you might see a need for upgrading to a paid version of your video conferencing platform or any of those other things I mentioned. But you don’t have to.
And you definitely don’t need them now.
Your turn! Have you been tempted (or…distracted?) by “essential” purchases that aren’t actually essential at all? Let me know in the comments below.
*Psst: This page contains a Squarespace affiliate link and purchases you make through it will help support our company. Just so you know.
Love this advice , Nicki! What would you suggest to use for your online portfolio?
Thanks!
Hi Rebecca,
I’m glad it was helpful! In general, I’d recommend using Squarespace, Wix, Virb, or Weebly. For most people, the longer and more time-consuming learning curve of WordPress.org isn’t worth it for the additional (and not usually necessary) flexibility and options.
Thanks for commenting!
Nicki
Thanks Nicki!
Hi Jacki,
You’re very welcome!
Thanks for commenting!
Nicki
Wow, I was literally just thinking about what I’m missing cost-wise to get my copywriting up and running and the answer is just my website which I’m already working on! Thanks for reading my mind! : D
Hi Andrew,
Haha – my ESP classes paid off! 😉 I’m glad this was helpful.
Thanks for commenting!
Nicki
Goodnight,
A long time ago, I had a website hosted on Bluehost. there services are top notch and what you get is more than the average Joe can handle but there prices are a bit steep.
Recently, Shopify, has come about and looks promising.. then there is Go-Daddy and the rest. I am unfamiliar with Squarespace, Wix, Virb, or Weebly as you mentioned. I should do some research before I type but this is off the “cuff” from your reply to Rebecca.
My Take is, you make it sound like the website you will be hosting is more to show your work to potential clients and may need 2 to three web pages at most. Am I correct? maybe even just one?
Its good to see you break down the “hidden expenses” which looks like nothing to worry about but just want to be sure. I am after all a student and in it for the long haul.
Thanks for the tips and advice so far…
Brent.
Hi Brent,
Yep – the purpose of your portfolio website is to demonstrate your skill as a copywriter and introduce yourself to potential clients before you have the chance to meet them in person. When you get a moment, check out the Building Your Online Portfolio course. 🙂
Thanks for commenting!
Nicki
Trying to access your course video at the moment, and while waiting on that email, happened upon this article. I just wanted to point out a typo (yikes!) that caught me on first-read: in the third paragraph, it reads, “…it’s a specialized from of writing…” when the word should be “form.” Hmmm… maybe I should be a proof reader?! Journalism and law grad here at your service!!
Hi Carolyn,
Thanks for the heads up! So many eyes look over our content and typos *still* sneak through. It’s such a pain to be human. 😉
Thanks for commenting!
Nicki
Thanks Nicki! Would you say that having a personalized email (G suite) is essential as well as having a professional website?
Thank you for what you do!!!
Hi Julie,
It’s great if you can, but not essential. A lot of the hosting sites will make it pretty easy to set up an email address for your URL that you can have forwarded to your primary email address (so you don’t have to constantly be checking two) and that can be a good idea so there’s consistency between your email address and your portfolio but, again, it’s not an absolute must-have. 🙂
Thanks for commenting!
Nicki
Nicki,
What about taking payments through your site? What are some other methods for billing?
The percentage per transaction rates seem reasonable for some and exorbitant for others. I’m going to have to invoice my clients and I want them to remember how painless I made it for them to part with their money.
I just need some advice about what I should do (not trying to pigeonhole you with a platform recommendation). Thanks so much.
Hi Bradley,
PayPal still works perfectly well for most clients! There are also a variety of different platforms that can let you put together invoices and receive payments (Wave comes to mind) but there’s no need to complicate things unless you need to offer a more sophisticated way to take payments. Most clients will be fine with PayPal. 🙂
Thanks for commenting!
Nicki
Hi Nicki!
What do you mean exactly when you say that you don’t need a dedicated phone line? Does this mean that you can work with clients without using a phone at all, and instead just communicate through email and Zoom/Skype?
Thanks in advance 🙂
Hi! Yes, you can absolutely work with clients completely through email and Zoom! You don’t need a dedicated “business phone line”. Cell phone works too!
Hope this helps!
Thanks so much for the response. I also have one other question:
What is the most professional business email address to have?
1) FirstNameLastName@gmail.com
2) MyBusinessName@gmail.com
3) FirstName@MyBusinessName.com
I wanted to go with Option 2, but that option is not available for me, and I’m not sure whether potential clients would view me as MORE professional with Option 3 rather than Option 1.
I’m not sure whether it’s worth the cost of paying a monthly fee for a custom email address but some sites suggest that your freelance copywriting business will be perceived as more legitimate with Option 3.
Hi there! Great question. I wouldn’t overthink it. *Doing the work well* is what will make you a professional, not an email 🙂 I’ve used my Gmail for 10+ years and clients have never mentioned or batted an eye. What clients care about its you delivering great work. You may also be interested in these posts on naming a business: The Big Secret About Naming Your Copywriting Business and How to Name Your Copywriting Business
Hi!
I already have a website for my illustration work and I’m thinking of starting a copywriting course. I would like to use my current squarespace site and create a new landing page for my copywriting work.
In your expert opinion do you think this will work? I want to keep my illustration work going on a very part time basis and supplement with copywriting as I have a knack with words.
I would include a navigation link to my copywriting services and a separate one to my illustration services. I have a blog (illustration based so far) and an about page (geared toward illustration – this would be updated to reflect both services)
Thanks in advance!! 🙂
Hi Melanie,
Remember that your website needs to be geared toward your target audience – and the overall message has to make sure that it makes sense for that audience. It’s not likely that you’re going to find many clients who simultaneously need both copywriting and illustration help since the two services are used in very different arenas. I’d suggest building out separate sites so that, when you’re pitching copywriting clients you’re sending them to the copywriting site and when you’re pitching illustration clients, you’re sending them to the illustration site. That way, you can target each site to those particular types of clients’ specific wants and needs for each service.
Thanks for commenting!
Nicki