If you ever look at Meta, Instagram, Google, TikTok, or any number of platforms, you encounter a ton of ads for lots of products and services. After a while, it’s hard not to wonder, “If it’s working for them, wouldn’t it work for me?” Does paid advertising work for a copywriting business? Paid advertising can be a great place to way to get a lot of traffic to your portfolio … [Read more...]
When You Need to Get Down to Work: The 5 Second Rule
I’d love my clients to think I have a super-human ability to get down to work and churn out amazing copy. However, the truth my students need to know is that I absolutely do not have that super-human ability, and I often find it just as hard to get focused and sit down to work as anyone. And because I know I face this challenge—and because I get the questions about it … [Read more...]
How To Mess Up a Call With a Prospective Client
Recently, I was on one of the worst sales call I’ve ever been on. But let me clarify: This guy was trying to sell me on a solution. And he was terrible. Periodically, I’ll watch webinars and hop on sales calls to see what kind of new information is out there. I’m not an omniscient marketer; I know there’s always more to learn, and there’s always information I can pass … [Read more...]
Ace These Copywriting Interview Questions to Land the Job
When you get called in for an interview, you need to make sure your online and print portfolios are up to date and your resume and references are current. But you also need to be prepared to answer all kinds of copywriting interview questions. These are questions that are specific to copywriting—in addition to the "standard" interview questions. No job interview is easy, but … [Read more...]
5 Unusual Places for Freelance Copywriters to Find Clients
Someone once said that “the richest people in the world look for and build networks, everyone else looks for work.” This was American businessman and author Robert Kiyosaki, one of the most successful book writers of the millennium. His meaning? That building a successful business (and earning a good income as your own boss) starts with finding opportunities, not just … [Read more...]
Common Copywriting Mistakes You Cannot Make
There are a lot of variables and flexibility in copywriting, which is part of what makes it such an appealing career for people who love to write. But I can also tell you that over the course of my 20+ years in the industry (and from making my own mistakes...so many mistakes!), there are also certain inescapable truths. Here, for your learning pleasure, are eight common … [Read more...]
Copywriting Q&A: How to Get More Work From Past Clients
Most copywriters work hard to get their clients. But when the project is over, they let those same valuable clients disappear, never reaching out to them again. Today, we’re going to talk about a strategy to get more work from previous clients. Read on… Today’s question from Molly W., who asks, “I finished up some projects with clients I really, really liked. Do you have any … [Read more...]
Frustrated, Disillusioned, and/or Procrastinating? It’s Time to Fight Resistance
There are some truths that you can’t just remember. When you hear them, they make sense…but after a time, your brain goes back to trying to convince you of something different. This is our friend Resistance and, the moment Resistance starts to play tricks on our mind is the moment we need to go to war to fight Resistance. I was reminded of this recently when I was doing a … [Read more...]
6 Tips for Digital Nomad Copywriters
Become a digital nomad—someone who travels the world, but works while they do it—is becoming a more and more common goal for copywriters. But making it work isn’t quite as simple as packing up your computer and hopping on a plane. Today, we’re going to talk about important tips to help make sure you can make it work. There are a lot of terrific things about being a … [Read more...]
How Copywriters Can Deal With a Difficult Design Partner
A designer is a copywriter’s partner in creative work. When that relationship is good, the work is golden. (If you haven't, check out our 9 tips for how copywriters can most effectively work with designers.) But when that relationship is not as good, the work can suffer and job satisfaction plummets. Let’s talk about what to do when that relationship is strained. A strained … [Read more...]