When you realize you need a change, you want to have that change happen as soon as possible. And once you figure out how to make that change? Well, you want to motor through that process, until you break out into all of the success and happiness on the other side. If you've found your way to copywriting and you've realized it's the direction you want to take—you want to use … [Read more...]
Why Brand Voice Matters in Copywriting
Copywriting is a craft with a lot of moving parts. One of the easiest to forget—and also, interestingly, easiest to disregard—is the brand voice. Here we look at why the brand voice matters in copywriting. Businesses very much care about their brand voice. It needs to be a major factor in whatever you write for any client. When the internet was young (baby internet), … [Read more...]
Copywriter Taxes: Save With These Deductions in 2025
Taxes aren’t anyone’s favorite task—and we could probably include accountants in that group! But as a copywriting professional who likely takes on some amount of freelance work, you need to take your taxes seriously. Here we look at what kinds of deductions your copywriting career can net you. Before we dig in any further, let us be clear: We are not tax preparation or … [Read more...]
4 Books to Read for Inspiration and Insight
Every few months, I like to put together a list of books that I’ve read recently that I think will help you in your pursuit of your copywriting and general life goals. With that said, here’s the list! Design the Life You Love: A Step-by-Step Guide to Building a Meaningful Future by Ayse Birsel Recently, I took a solo weekend retreat to clear my head and come up with some … [Read more...]
Retreating to Move Forward in Your Copywriting Career
Ambition and hard work definitely have their place in building a career…but so do contemplation and rest. If you’ve been pushing, pushing, pushing, it may be time for you to plan a little time for reflection. And, at the very least, time to ensure you don't burn out. Burnout comes from burning through all of your available mental (and, sometimes physical and emotional … [Read more...]
Know Your Copywriting Numbers
Your copywriting portfolio acts as proof that you know what you’re doing. But there’s another element to add that can be even more enticing and make you even more sellable. What’s that? Copywriting numbers, or metrics. Clients may ask about the results of your project. But what exactly do they mean by "results?" Here we look at copywriting numbers, or copywriting metrics, … [Read more...]
How To Use Quizzes and Surveys to Attract Copywriting Clients
In an ideal world, a client who needed copy would magically find your portfolio site, instantly know you’re the right copywriter for them, and immediately hire you for their many, lucrative projects. <sigh> In the real world, it’s a little more complicated. First, you have to capture a prospective client’s attention. Then, you often have to “nurture” your prospective … [Read more...]
Copywriting Q&A: Software Programs for Copywriting Professionals
There are a billion and one new software programs for tracking projects, sending invoices, sharing screens, and all of the other tasks you need to perform on a regular basis. But how many of them are worth it? Let’s break it all down… Today’s question comes from Julia R., who asks, “I was wondering if you could share resources that you use to step up your ‘professional game’ … [Read more...]
Prepare Your Copywriting Business for a Sick Day
No one can tell the future, but sometimes we can make some educated guesses. For example, it doesn’t take a psychic to know that it’s likely that you’ll get a touch sick at some point this winter. But getting sick may mean not working, and not working may mean missing deadlines—and that’s a problem. Here’s what you can do to prepare. If you know you have a chance of getting … [Read more...]
Why You Need to Pitch Clients Around the Holidays
The effort you put into prospecting is directly related to the number and quality of clients you see a few months down the line. So, while it feels like you should slow down your prospecting during the holidays, that can be a problem in the future. Holidays Are Prime Time for Sellers Brands start thinking early about their holiday promotions—and that means … [Read more...]