Clients are a varied bunch. Some of them are easy, and approve your work with minimal changes. Some of them, though, change their minds constantly, change the project constantly, and make you go through round after round of revisions. Let’s talk about how to deal with that second group, shall we? Picture this scenario: You have a client that you've been working with for … [Read more...]
The Easiest Way to Track Freelance Income [With Template]
Once you get money coming in from several clients, things can get a little chaotic—to say the least. With multiple clients, multiple projects, and multiple invoices in various states of payment, how do you keep track your freelance income and keep it all straight? If you're seeing ads for invoice tracking software for freelancers, you may feel like this type of software is … [Read more...]
The Self-Care Habit That Copywriters Just Can’t Skip
Many new copywriters have questions about which computers are best and which services are best for building their website and things like that. And those are important questions, but they’re putting the cart in front of the horse a bit. There’s one crucial habit that most copywriters don't give enough thought to, and it can be deeply detrimental to their work. Now, … [Read more...]
The Big Question You Need to Answer to Be a Successful Copywriter
It’s not easy starting a new career, much less building a successful one. Building a copywriting career is a big goal, and big goals are almost always challenging. Think about it. Running a marathon, raising a healthy and happy child, writing a book, and losing 100 pounds are big goals are all difficult. It can feel scary and cause you to doubt yourself more than anything … [Read more...]
The One Question That Makes Copywriting Networking Easy
Say the word “networking” and most people grimace—most people don't like talking to strangers. Most people don’t enjoy talking to strangers. And when it has to do with career advancement and connections, you can double that dislike. But networking (meeting new people in your industry) is essential to building a career. That includes copywriting, whether you want to work in … [Read more...]
The Best Business Card Resources for Copywriters
You'll hear me say again and again how important your digital presence (online portfolio site, LinkedIn profile, etc.) is, but that doesn't mean you can overlook your print one. Here we look at what to include on your business card and resources for getting your business cards created and ready to pass out to friends, contact, and potential clients. You need business … [Read more...]
Build a Successful Copywriting Business with This Trait
When new copywriters are getting started, they often write to me looking for a "magic bullet" for building a successful copywriting business. And I usually say that there isn’t one. Except…there kind of is. Building any kind of business is challenging, plain and simple. Anyone who says you can "make six figures in your pajamas working two hours a week" is lying. It’s, of … [Read more...]
6 Steps for Building a Copywriting Portfolio
Your portfolio is one of the most crucial assets you have to land copywriting work. It proves that you know how to write copy well, even before your prospective client works with you. But what's the exact path to building your portfolio? As you can probably imagine, the exact "hows" of building a portfolio are a little too complicated to fit into one blog post. But what I … [Read more...]
How Do You Find the Confidence to Get Started in Copywriting?
Even when you want something very badly—a new career, for example—it’s not always enough to get you to take the steps to begin. Here we look at how to find the confidence to get started in copywriting. I wish I could tell you that there was some magical incantation or elixir that would instantly give you confidence. There just isn’t. But there are two things that, when … [Read more...]
The Case for Slowing Down: Fast Copywriting Doesn’t Equal Better Copywriting
A lot of new copywriters equate speed with getting better at writing copy. And in some ways they’re right—but in others, they’re dead wrong. In fact, sometimes it even makes sense to slow down. Speed does not equal increased skill. Let's dig in to some of the myths behind why so many new, and even established, copywriters have the misconception that faster copywriters are … [Read more...]