Someone once said that “the richest people in the world look for and build networks, everyone else looks for work.” This was American businessman and author Robert Kiyosaki, one of the most successful book writers of the millennium. His meaning? That building a successful business (and earning a good income as your own boss) starts with finding opportunities, not just … [Read more...]
Common Copywriting Mistakes You Cannot Afford to Make
There are a lot of variables and flexibility in copywriting, which is part of what makes it such an appealing career for people who love to write. But I can also tell you that over the course of my 20+ years in the industry (and from making my own mistakes...so many mistakes!), there are also certain inescapable truths. Here, for your learning pleasure, are eight common … [Read more...]
Copywriting Q&A: How to Get More Work From Past Clients
Most copywriters work hard to get their clients. But when the project is over, they let those same valuable clients disappear, never reaching out to them again. Today, we’re going to talk about a strategy to get more work from previous clients. Read on… Today’s question from Molly W., who asks, “I finished up some projects with clients I really, really liked. Do you have any … [Read more...]
Frustrated, Disillusioned, and/or Procrastinating? It’s Time to Fight Resistance
There are some truths that you can’t just remember. When you hear them, they make sense…but after a time, your brain goes back to trying to convince you of something different. This is our friend Resistance and, the moment Resistance starts to play tricks on our mind is the moment we need to go to war to fight Resistance. I was reminded of this recently when I was doing a … [Read more...]
6 Tips for Digital Nomad Copywriters
Become a digital nomad—someone who travels the world, but works while they do it—is becoming a more and more common goal for copywriters. But making it work isn’t quite as simple as packing up your computer and hopping on a plane. Today, we’re going to talk about important tips to help make sure you can make it work. There are a lot of terrific things about being a … [Read more...]
How Copywriters Can Deal With a Difficult Design Partner
A designer is a copywriter’s partner in creative work. When that relationship is good, the work is golden. (If you haven't, check out our 9 tips for how copywriters can most effectively work with designers.) But when that relationship is not as good, the work can suffer and job satisfaction plummets. Let’s talk about what to do when that relationship is strained. A strained … [Read more...]
Facing Multiple Rounds of Copywriting Revisions? Here’s How to Fix It
Clients are a varied bunch. Some of them are easy, and approve your work with minimal changes. Some of them, though, change their minds constantly, change the project constantly, and make you go through round after round of revisions. Let’s talk about how to deal with that second group, shall we? Picture this scenario: You have a client that you've been working with for … [Read more...]
The Easiest Way to Track Freelance Income [With Template]
Once you get money coming in from several clients, things can get a little chaotic—to say the least. With multiple clients, multiple projects, and multiple invoices in various states of payment, how do you keep track your freelance income and keep it all straight? If you're seeing ads for invoice tracking software for freelancers, you may feel like this type of software is … [Read more...]
The Self-Care Habit That Copywriters Just Can’t Skip
Many new copywriters have questions about which computers are best and which services are best for building their website and things like that. And those are important questions, but they’re putting the cart in front of the horse a bit. There’s one crucial habit that most copywriters don't give enough thought to, and it can be deeply detrimental to their work. Now, … [Read more...]
The Big Question You Need to Answer to Be a Successful Copywriter
It’s not easy starting a new career, much less building a successful one. Building a copywriting career is a big goal, and big goals are almost always challenging. Think about it. Running a marathon, raising a healthy and happy child, writing a book, and losing 100 pounds are big goals are all difficult. It can feel scary and cause you to doubt yourself more than anything … [Read more...]