Say the word “networking” and most people grimace—most people don't like talking to strangers. Most people don’t enjoy talking to strangers. And when it has to do with career advancement and connections, you can double that dislike. But networking (meeting new people in your industry) is essential to building a career. That includes copywriting, whether you want to work in … [Read more...]
The Best Business Card Resources for Copywriters
You'll hear me say again and again how important your digital presence (online portfolio site, LinkedIn profile, etc.) is, but that doesn't mean you can overlook your print one. Here we look at what to include on your business card and resources for getting your business cards created and ready to pass out to friends, contact, and potential clients. You need business … [Read more...]
Build a Successful Copywriting Business with This Trait
When new copywriters are getting started, they often write to me looking for a "magic bullet" for building a successful copywriting business. And I usually say that there isn’t one. Except…there kind of is. Building any kind of business is challenging, plain and simple. Anyone who says you can "make six figures in your pajamas working two hours a week" is lying. It’s, of … [Read more...]
6 Steps for Building a Copywriting Portfolio
Your portfolio is one of the most crucial assets you have to land copywriting work. It proves that you know how to write copy well, even before your prospective client works with you. But what's the exact path to building your portfolio? As you can probably imagine, the exact "hows" of building a portfolio are a little too complicated to fit into one blog post. But what I … [Read more...]
How Do You Find the Confidence to Get Started in Copywriting?
Even when you want something very badly—a new career, for example—it’s not always enough to get you to take the steps to begin. Here we look at how to find the confidence to get started in copywriting. I wish I could tell you that there was some magical incantation or elixir that would instantly give you confidence. There just isn’t. But there are two things that, when … [Read more...]
The Case for Slowing Down: Fast Copywriting Doesn’t Equal Better Copywriting
A lot of new copywriters equate speed with getting better at writing copy. And in some ways they’re right—but in others, they’re dead wrong. In fact, sometimes it even makes sense to slow down. Speed does not equal increased skill. Let's dig in to some of the myths behind why so many new, and even established, copywriters have the misconception that faster copywriters are … [Read more...]
How to Find the Time to Learn Copywriting
One of the biggest obstacles to making a significant change in your life is finding the time to do it. Here we break down exactly how find the time to learn copywriting and build your copywriting career. Finding the time to do anything is, first, a matter of priorities. (And, please understand, this is coming from someone who definitely does not always master her … [Read more...]
The Dirty Secret About Copywriting Certificates
Many new and would-be copywriters think they need a copywriting certificate—some sort of proof that they know how to write copy. After all, how else will employers or clients know that you know how to write copy? But not only is copywriter certification not necessary, it could actually be detrimental to your job hunt. What you do need is copywriting training. You need … [Read more...]
7 Tips to Living the Digital Nomad Lifestyle as a Copywriter
Traveling the world is a pretty common dream, but certain jobs make it easier than other. And not just easier to take a vacation—but easier to spend weeks, months, or even years living overseas. Becoming a digital nomad—someone who travels the world, but works while they do it—is becoming a more and more common goal for copywriters. But making it work isn’t quite as simple … [Read more...]
Writing Subject Lines for Solopreneurs
Just as you need to write emails differently for solopreneurs than you would for types of businesses, you need to write the emails subject lines differently, too. Let’s dig into how to do that. Copywriting for Solopreneurs As I’ve mentioned before, copywriting for solopreneurs is a very interesting niche. You need to still convey the benefits of the service/product and … [Read more...]