One of your challenges as a copywriter is to be as original as possible. But what if I told you that there are some scenarios in which stealing isn’t only a good idea, it’s the best idea? And that your boss will applaud what you’ve done? Find out exactly when and how you should add stealing to your arsenal of tactics. What Is "Creativity?" There’s a theory that there are … [Read more...]
How to Write Humor for Your Copywriting Clients
Some of the most memorable ads are the funniest ones, but how did the writer (and designer/videographer) get to that point? How did they take a creative brief and turn it into something that makes you smile—if not laugh out loud? Well, that’s exactly what we’re delving into today. First, I want to make an important point. Similar to our previous post about creativity, you … [Read more...]
5 Things Creative Directors Wish You Knew
Creative directors will be some of the most important people you’ll work with in your life. (Copywriting mentors are important, too; read more about them here.) They have the power to make you into the best copywriter you can be. But how can you maximize any relationship with a creative director? A great creative director will do their best to build your skills as a copywriter … [Read more...]
Copywriting Success Secrets for Extroverts
If you’re someone who thrives off of interactions with people, how does the “sit alone and write your copy” lifestyle of the copywriter suit you? Good news: By following a few tips, it can suit you quite well. Copywriting makes a great career for extroverts, just as much as it does for introverts. You just have to design your career to fit your personality. At first blush, … [Read more...]
Can You Break Your Copywriting Contract Early?
A contracting gig is a great opportunity for a copywriter to earn some steady income, make new connections, and build your portfolio—all without being stuck on staff. But what happens if you want to break your copywriting contract? Are you trapped? The Difference Between Freelancing & Contracting For those of you who are little hazy on the difference between … [Read more...]
Habits of Wildly Successful Copywriters
What they say is true: Cultivating the right habits can have a major impact on your success. After all, what we do every day determines what we become. So, what are the habits of wildly successful copywriters? As many business and success gurus will tell you, the fastest way to succeed is to study the things successful people do, and then do those same things. So, in the … [Read more...]
Top 10 Copywriting Myths and Misconceptions
There’s a lot of information out there about copywriting. The bad news, though, is that a lot of it is wrong. Lots of misinformed people are spouting a lot of useless or, worse, downright bad opinions and misinformation that are discouraging writers and keeping them from succeeding. Let’s try to fix some of that, shall we? These are some of the most alarming, confusing, … [Read more...]
Top 10 Misconceptions About Copywriting—Part 1
There’s a lot of information out there about copywriting. The bad news, though, is that a lot of it is wrong. Lots of misinformed people are spouting a lot of useless or, worse, downright bad opinions and misinformation that are discouraging writers and keeping them from succeeding. Let’s try to fix some of that, shall we? Read on… Today’s article isn’t based on a question … [Read more...]
Problems Between Copywriters and Design Partners
A copywriter's design partner will often be their work best friend. They'll work closely and create amazing pieces. But what happens when this crucial relationship hits a rift? How do you keep creating work when there are problems? When things aren’t going well with your design partner it’s both frustrating and disheartening. It feels like they don’t respect you and they … [Read more...]
How to Fix Bad Copywriting Feedback
A big part of being a copywriter is incorporating the feedback you receive in creative reviews. But what do you do when you get bad feedback? And not feedback that makes you sad but truly useless feedback? Imagine this scenario: You had a creative review with your client and the client is...well, let's say you get the vibe they're not thrilled. Your client keeps suggesting … [Read more...]