A lot of new copywriters equate speed with getting better at writing copy. And in some ways they’re right—but in others, they’re dead wrong. In fact, sometimes it even makes sense to slow down. Speed does not equal increased skill. Let's dig in to some of the myths behind why so many new, and even established, copywriters have the misconception that faster copywriters are … [Read more...]
Writing Subject Lines for Solopreneurs
Just as you need to write emails differently for solopreneurs than you would for types of businesses, you need to write the emails subject lines differently, too. Let’s dig into how to do that. Copywriting for Solopreneurs As I’ve mentioned before, copywriting for solopreneurs is a very interesting niche. You need to still convey the benefits of the service/product and … [Read more...]
A Copywriter’s Digital Toolkit
Building a copywriting career isn’t easy—sometimes we need a little help. As you know, we don't recommend paying for any sort of software for copywriters unless it's going to pay for itself. (Or, unless you're so far along in your business that it doesn't matter!). But there are lots of free apps, sites, and software that allow you to keep track of your work, cut out … [Read more...]
How Do You Write an Email Funnel?
Many copywriters make the mistake of thinking of emails as single messages, shot out at their target audiences. Email funnels create a fuller conversation, taking the reader on a journey—and, ultimately, guiding them to your end result. Sometimes, the best copywriting can be simply to explain the benefit of a product and say “Buy Now.” But often, a prospective buyer needs to … [Read more...]
The Keys to Writing Landing Pages
A landing page can be one of the most important pages on your client’s website. But what makes for great landing page copywriting? A landing page is, very simply, the page that a visitor lands on after they’ve taken an action you wanted them to take—such as clicked on a Facebook ad. On that landing page, you’ll also have another action you want them to take; it might be to … [Read more...]
SEO Copywriting Guide for Search Result Ranking Success
SEO copywriting, as I’ve said before, is a bit of a misnomer: All good copywriting should already be some degree of SEO copywriting. But, that said, there are still a few steps to take that can make your copy—and more often your content—more likely to show up on a search engine results page. Use this SEO copywriting guide as a checklist as you're writing and to check your work … [Read more...]
How to Find and Write for Solopreneurs
I always recommend thatbrand-new copywriters start with brick-and-mortar, local small business clients. You have a lot to offer them, even when you’ve just started learning. But there is another excellent source for copywriting clients: solopreneurs. A solopreneur is a person running a one-person business—hence the “solo.” They run the gamut from health and business … [Read more...]
Copywriting for Nonprofits: 2 Tips to Crafting Compelling Copy
Copywriting for nonprofits can be great for your portfolio—and your personal fulfillment. But nonprofits are one of the most challenging clients to write for. How do you get their message across and compel people to take action when writing for a nonprofit? As you know, conveying the benefit to the consumer so they will take whatever action you want is crucial to crafting an … [Read more...]
The Biggest Banner Ad Writing Mistakes
Banner ads are all over the internet—and, as a copywriter, it's almost certain that you’ll write them at some point in your career. And there are some great ones…but there are definitely some bad ones. Let’s explore what makes a banner ad especially bad so you can avoid making these mistakes. Succinct = Success A banner ad is an especially challenging kind of … [Read more...]
Why You Need to Push for a Creative Brief
Creative briefs are pretty standard throughout the creative industry…but there are still times when clients or product managers try to avoid them. Here’s why you can’t let that happen, and what you can do to keep a creative brief in play. Read on… Today’s question comes from Evan R., who asks, “A project just got kicked off at work, but the product manager didn’t fill out a … [Read more...]