Do the words "fiscal cliff" and "economic trouble" fill you with fear? Take heart, copywriter—you're better set up than most... Today's question is from Brandon H., who writes, "I really want to get into copywriting, but don't companies tend to cut back on advertising and marketing when the economy isn't great? I don't want to put time and money into something that isn't … [Read more...]
3 Books Every Copywriter Must Read
Our team often gets asked which books we recommend for copywriters and we have a ton of recommendations (see them all right here). What can we say, our team loves to read! But, if you're looking for the best-of-the-best, the ones that every copywriter—really, anyone who writes anything—should read, then these three books are the ones we keep coming back to again and … [Read more...]
Top 10 Things Every Copywriter Needs to Know
When you're first exploring copywriting, there's definitely a lot to learn! But there are a few quick tips that will help you gain traction a bit faster. Here's your no-nonsense list of 10 tips for copywriters (that every copywriter needs to know!). 1. Write About the Benefits (Not the Features) This is, hands-down, the most crucial point for any copywriter to … [Read more...]
How to Make Time for Freelance Work
Whether you work a full-time job and want to do freelance copywriting work as a side hustle, or if you're trying to build up a full-time freelance business, it can feel wildly impossible to carve out the time to do it all. Taking on freelance copywriting projects while you work full time can help ease the transition to full-time copywriting work. It helps you build up your … [Read more...]
5 Steps to Destroy Procrastination
We've all been there: you have a deadline and need to get started on a project, but when you sit down, you're just not feeling it. Or, you're tired after a long day at your 9-to-5. Or ... it could be any number of reasons! So, you procrastinate. Here's the bad news: you will never stop procrastinating. Never, never, never. Your first urge will always be to go do something … [Read more...]
When the [ahem] Stuff Hits the Fan
Over at Filthy Rich Writer HQ, we faced a serious problem this weekend. We ran an update to our site only to discover that the update kept us from being able to access our site. Think of it as trying to work on a car when the hood is fused shut. Now, we're a savvy bunch of technology lovers, but not one of us knew how to fix it. And, of course, we were on deadline to get the … [Read more...]
5 Ways to Stand Out From Your Copywriting Competition
Here’s the first piece of good news: Not only are there not enough trained copywriters, but there are also millions of businesses in the world that need copywriting services. There’s really no need for any copywriting competition. (In fact, in the Comprehensive Copywriting Academy, we’ve seen students hire other students to work with them on projects … [Read more...]
Your First 5 Steps as a Copywriter
Hey, great news! Your first step as a copywriter is a really easy one: Start calling yourself a copywriter. If that makes you uncomfortable, you can refer to yourself as a copywriter-in-training. But start getting used to the idea that you are a copywriter. You are becoming someone who writes copy for a living. Live it, own it, be it. Second, start educating yourself. … [Read more...]
5 Easy Steps to Overcoming Feeling Overwhelmed (Really)
With all due respect to Nike, sometimes "Just Do It" is easier said than done. Often (and more often than I'd like to admit) when I'm facing a big project, my gut reaction is to shut down, stare into space and deeply, deeply panic. Not so useful. Years ago, when I moved into my first condo, my Mom came out to help me get moved in. I signed the papers, the movers brought the … [Read more...]
“Should I Change Careers?” 3 Signs the Answer is “Yes”
Should you change your career? In a word: Yes. But there are a few signs you need a career change that can help guide you—if you pay attention to them. Here's the thing: If you’re at a point when you’re really, seriously considering changing your career or heading in a different direction than you’ve always gone, guess what? You need a change. Continuing to head in the same … [Read more...]