Turns out, just because it's on the Internet doesn't mean it's true. ;)Now, many of us know this, but it can be easy to believe things we read or see—even on an unconscious level ...... And some of those things may be getting in the way of you achieving your full copywriting success—or even preventing you from getting into copywriting in the first place! Raise … [Read more...]
Episode 198: Finding Copywriting Success Through Curiosity – Jared’s Story
Does the word "sales" give you the heebie jeebies? It did for Jared, too. Jared was working in tech when he started a blog about customer success, software as a service, and other tech topics. But ... he was in technology. He wasn't a writer, right? And he certainly didn't want to sell his services. Ick. Spoiler: he's now partnered with the largest … [Read more...]
Examples of Copywriting: What is Good and What is Bad Copywriting?
There are so many mediums for which you can write copy, there are probably more examples around you right now than you even realize! Emails, magazine ads, banner ads, product packaging: it's everywhere! Here's where you can start your search—and how to evaluate whether it's good or bad. Search online Start your search online (which you've probably done if you're … [Read more...]
Summer Rewind: Ep 15. Traits of the Most Successful Copywriters
Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear. It's not just about witty words; it's the hustle, learning curve, and more in this value-packed discussion. Are you embodying the characteristics that clients covet? Tune in and … [Read more...]
SEO Copywriting & Strategy 101: How to Write SEO
First things first: SEO, or search engine optimization is a specialized skill. Companies looking for an SEO copywriter often are conflating two roles into one. Dig into the job description, and you may have a bit more clarity on what they want. But, often, you may be asking clarifying questions to the hiring manager as to what, specifically, they want this role to … [Read more...]
How Soon Can You Make Money as a Copywriter?
One of the most common questions I get from people who are interested in getting into copywriting is, "Great, I'm interested—but when will I start to make money?" It makes sense: we want to know what the earning potential is before we jump headfirst into a new career. So, I’ll answer this question, but I’m going to presuppose that you’re on an actual copywriting study … [Read more...]
3 Things to Remember if You’re Brand New to Copywriting
Our team gets asked a lot if our training is appropriate for people with no background in copywriting—for people who are brand new to copywriting. The quick answer to that is: Absolutely. We teach you all of the basics, and then we help you refine your skills as we teach you the more advanced tactics. A lot of our students actually come in with no experience at all. But … [Read more...]
Will the Market Be Flooded with Copywriters?
A few nights ago, someone left a comment on one of our Facebook ads essentially saying, “Your training is all well and good, but when the market is flooded with copywriters no one will be able to find work and everyone will have to work for peanuts.” Well, that’s a pretty dire prediction. But as you’ve likely heard me say before: The people who know the least about a topic … [Read more...]
Recessions Are Huge Opportunities for Copywriters. Here’s Why.
The first time I made six figures as a copywriter was in 2008...right in the middle of the Great Recession...right after I left my full-time job to go freelance. Why then? Especially knowing that period was when, sadly, companies were laying off staff left and right. But here’s the key: **Companies still needed copy because copy drives business.** Remember, copywriting … [Read more...]
If I Make So Much Money Writing Copy, Why Am I Teaching Copywriting?
Usually, I get this question via a Facebook comment on an ad. And, I’d venture to say that it’s not asked in the most, oh, constructive manner. (Which tends to be the way with most Facebook ad comments that come through in the middle of the night…) But it’s come up often enough—and maybe you’ve even wondered it yourself— that I want to be sure to address it now. The question … [Read more...]