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Ep. 43: 4 Biggest Copywriter Portfolio Mistakes

By Nicki Krawczyk

Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast

Your copywriting portfolio is crucial to landing work, so you need to treat it like the important project that it is! Whether you've already created yours or are just starting, you'll want to listen as Nicki and Kate break down some of the most common mistakes copywriters make on their websites. On this episode, they'll dig into four key mistakes they see on the homepage, … [Read more...]

3 Copywriter Portfolio Examples That Wow Clients

By Kate Sitarz 8 Comments

Home office with desktop computer, tablet, and a mobile

Every copywriter needs a standalone portfolio site. There's no way around it. And while we give you all the steps and support you need in the Comprehensive Copywriting Academy to create your site, we thought it would be helpful to see some examples of stellar copywriting portfolios. CCA students have created some incredible portfolios over the years (we've reviewed … [Read more...]

Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

By Nicki Krawczyk

Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast

Sitting down and knocking out a portfolio site can be a daunting task, but completing it will inevitably move your business forward. In this episode Nicki and Kate discuss why it is imperative for every copywriter to have their own online portfolio. From what most copywriting portfolios are missing to what copywriters should keep off their portfolios, they provide actionable … [Read more...]

Do You Need to List Your Copywriting Services on Your Portfolio Site?

By Nicki Krawczyk 13 Comments

Why listing out all of your possible copywriting services may not be a great idea

When you’re starting a new business, it feels important to get everything right. “Perfect,” even. (PSA: Perfect is not a thing. Give it up.) And, yes, especially with things like pitch letters and portfolio sites—and client work!—you most certainly do want to put your best foot forward. But sometimes wanting to “get it right” can lead us to overcomplicate things and try … [Read more...]

Should I Put Prices on My Website? What Copywriters Need to Know

By Kate Sitarz 7 Comments

A woman with blonde hair and dollars in the background

We hear a this a lot: Should I put prices on my website? After all, when you go to buy anything else online, there’s a clear price. But it’s a little different with copywriting. As a copywriter, you’re always going to customize the service you’re providing to meet your client’s specific needs. A website for one client may require a lot more work than a website for … [Read more...]

4 Things Most Copywriters Get Wrong on Their Portfolio Websites

By Nicki Krawczyk 11 Comments

4 Things Most Copywriters Get Wrong on Their Portfolio Websites

You already know that a portfolio site is essential for copywriters—no ifs, ands, or buts. (And luckily, there are plenty of sites that make creating your own site super easy. No sweat!) But there are several common copywriting portfolio mistakes our team sees time and time again that can mean the difference between landing work and having clients leave your page. Your … [Read more...]

Why Copywriters Absolutely Must Have a Network of Designers

By Nicki Krawczyk 13 Comments

A group of men and women are surrounding a laptop. They are all looking at the screen smiling. They are at a desk in an office space.

Let me be clear: I am NOT a team player. Well, not naturally. I mean, I can be if a need to be…but I’d almost always rather just do things myself. So, if you hear my advice that you need to reach out to designers and create a network of contacts and you think, “Oh, I’d rather not…” I get you. I do. But here’s why you’ve still got to do it. First, you NEED … [Read more...]

How to Become a Copywriter Without Experience in 6 Steps

By Nicki Krawczyk 9 Comments

Nicki's hand holds a blue pen in a hand with a lime green ring hovering over a notebook next to a mug with the Filthy Rich Writer logo.

Here’s what most people think about breaking into copywriting: You need experience to get clients and you need clients to get experience. And that’s a catch-22 that stops a lot of would-be copywriters dead in their tracks. But the truth—and good news—is that that’s only half true. Today, we’re going to talk about which half is true and how you can land clients without … [Read more...]

Know Your Copywriting Numbers

By Nicki Krawczyk Leave a Comment

Woman measuring numbers on a whiteboard with a ruler

Your copywriting portfolio acts as proof that you know what you’re doing. But there’s another element to add that can be even more enticing and make you even more sellable. What’s that? Copywriting numbers, or metrics. Clients may ask about the results of your project. But what exactly do they mean by "results?" Here we look at copywriting numbers, or copywriting metrics, … [Read more...]

Building Your Portfolio Copywriting by Working With Small Businesses

By Nicki Krawczyk 2 Comments

The bread and butter of any freelance copywriter is clients. Cultivating a good client base is critical to your business success when you first start as a freelance copywriter and throughout your career. One of the best places to find new clients, keep the work coming in, and get referrals is through small businesses. Freelance copywriters who can write persuasive copy are … [Read more...]

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Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

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