One of the major reasons would-be copywriters and copywriters who are working a full-time job don't go freelance is because of benefits. The common misconception is that as a freelancer, you don't get the same benefits as an employee. And that's just not true. The truth is, you have to build those benefits into your rates. And, while that may seem daunting, actually gives … [Read more...]
Search Results for: pricing
Ep. 112: Want to Earn Six Figures as a Copywriter? Get Your Finances in Order
A major part of setting and reaching your copywriting income goals is to get your finances in order. That's right, you need to get a full picture of your finances and be diligent about tracking them if you want to stay on track. In this episode, Nicki and Kate share advice from their experience on how to manage your copywriting finances to help your business flourish. Listen … [Read more...]
BONUS Laser Coaching: Focusing On Work You Want to Do
You call the shots when it comes to your copywriting career. So, this means that you can choose to focus on they type of work you want to do. In this laser copy coaching session, our hosts are joined by CCA Student, Robin, who has expertise in multiple areas of copywriting, but is struggling to choose which service to focus on. Listen in to learn how to focus your … [Read more...]
Set Your Copywriting Business Up for Financial Success
First, if you hate numbers and you still are reading this post, congratulations! Many copywriters aren't math fans, so you're not alone. But regardless of whether you love numbers or hate 'em, you need to spend some quality time with a few key numbers if you want to set your copywriting finances—and frankly your whole business—up for success. So, if you're serious about your … [Read more...]
Ep. 50: Should I Put Copywriting Rates on My Website?
Some copywriters will tell you putting prices on your website makes you more transparent. When phrased like that, it sounds like a no-brainer, right? However, as Nicki and Kate dig into in this episode, no two homepages or emails or any other project are 100% alike, so how can you put a price on your website if you don't even know what the project entails? Listing prices can … [Read more...]
Ep. 45: How to Calm Your Nerves for Meetings with Copywriting Clients
When a client responds to a pitch or a discovery call goes well and a client wants to work with you, there's a feeling of excitement … followed quickly by "oh no…now I have to talk to this person!!" If you've ever had that feeling of excitement followed quickly by mild panic, this episode is for you. Nicki and Kate walk through tips to help you reframe the situation and calm … [Read more...]
Ep. 42: How Copywriters Can Negotiate with Confidence – with Susie Tomenchok
If the idea of negotiation freaks you out, you'll want to listen to Susie Tomenchok's tips for getting more comfortable and effective at negotiation. Susie, a negotiation guru, breaks down the stigma associated with negotiation, offers tips for asking more (if you're not hearing "no" enough, you're not asking enough), and explains how we can use "no" as a start of a … [Read more...]
BONUS Laser Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on Pitches
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. First, Nicki and Kate talk with Abigail about pricing and the feast or famine cycle. Then, Lindsey asks about the … [Read more...]
Ep. 17: How to Set Your Copywriting Rates
Everybody hates pricing their services. That's because there is no exact science for pricing your services. There's no perfect formula that is going to work every time and be exactly right. It's as much art as science. Nicki and Kate dig into why online calculators are wildly inaccurate (one told Kate, based on her experience, to charge $13,800 for a homepage). Instead of … [Read more...]
Increase Your Copywriting Pricing Without Burning Bridges
The rates you charge when you first get started as a copywriter will not—and should not—stay the same throughout your career. Remember that copywriting is a merit-based career. Regardless of your background, your age, your gender, your race, any demographic difference, if you can write great copy, people will hire you. And since it’s a merit-based career, that means your … [Read more...]