There are all kinds of marketing tactics that you should learn to make the most out of your copywriting career. For instance, you need to know about mediums like email campaigns, paid ads (like you see on Facebook, Instagram, TikTok, and as website banners), opt-in landing pages, and sales pages. But, online sales letters are dead. This is not a medium you should worry … [Read more...]
What’s It Like to Create Copy for Big-Name Brands?
Writing for big brands is a bit different than creating content for local businesses. When you write for well-known companies, you have to follow stricter content guidelines and more rules. Adopting an overly relaxed demeanor while creating content for these firms won’t work. If you are a writer and want to start offering your copywriting services to big-name brands, here … [Read more...]
Why Brand Voice Matters in Copywriting
Copywriting is a craft with a lot of moving parts. One of the easiest to forget—and also, interestingly, easiest to disregard—is the brand voice. Here we look at why the brand voice matters in copywriting. Businesses very much care about their brand voice. It needs to be a major factor in whatever you write for any client. When the internet was young (baby internet), … [Read more...]
Know Your Copywriting Numbers
Your copywriting portfolio acts as proof that you know what you’re doing. But there’s another element to add that can be even more enticing and make you even more sellable. What’s that? Copywriting numbers, or metrics. Clients may ask about the results of your project. But what exactly do they mean by "results?" Here we look at copywriting numbers, or copywriting metrics, … [Read more...]
The Right Way to Offer Free Copy Evaluations
Free giveaways will always be a popular marketing tactic—and they can be a great tactic for your copywriting business, too. Offering free copy evaluations can be a great way to drum up business. But before you jump in with both feet, you need to keep a couple of things in mind to make sure you’re not giving everything away without getting anything (business) back. The … [Read more...]
The Worst (and Best) Places to Get Copywriting Advice
One of my favorite sayings isn’t appropriate to print here, so I’ll paraphrase: Opinions are like [unpleasant but necessary body part]; everybody’s got one. Advice is similar—everybody’s got some. Unfortunately, though, a lot of people who want to give advice have bad advice to offer. That's especially true if you're becoming a copywriter or even if you've been running … [Read more...]
Facing Multiple Rounds of Copywriting Revisions? Here’s How to Fix It
Clients are a varied bunch. Some of them are easy, and approve your work with minimal changes. Some of them, though, change their minds constantly, change the project constantly, and make you go through round after round of revisions. Let’s talk about how to deal with that second group, shall we? Picture this scenario: You have a client that you've been working with for … [Read more...]
6 Steps for Building a Copywriting Portfolio
Your portfolio is one of the most crucial assets you have to land copywriting work. It proves that you know how to write copy well, even before your prospective client works with you. But what's the exact path to building your portfolio? As you can probably imagine, the exact "hows" of building a portfolio are a little too complicated to fit into one blog post. But what I … [Read more...]
Writing Subject Lines for Solopreneurs
Just as you need to write emails differently for solopreneurs than you would for types of businesses, you need to write the emails subject lines differently, too. Let’s dig into how to do that. Copywriting for Solopreneurs As I’ve mentioned before, copywriting for solopreneurs is a very interesting niche. You need to still convey the benefits of the service/product and … [Read more...]
How Do You Write an Email Funnel?
Many copywriters make the mistake of thinking of emails as single messages, shot out at their target audiences. Email funnels create a fuller conversation, taking the reader on a journey—and, ultimately, guiding them to your end result. Sometimes, the best copywriting can be simply to explain the benefit of a product and say “Buy Now.” But often, a prospective buyer needs to … [Read more...]