One of my favorite sayings isn’t appropriate to print here, so I’ll paraphrase: Opinions are like [unpleasant but necessary body part]; everybody’s got one. Advice is similar—everybody’s got some. Unfortunately, though, a lot of people who want to give advice have bad advice to offer. That's especially true if you're becoming a copywriter or even if you've been running … [Read more...]
Facing Multiple Rounds of Copywriting Revisions? Here’s How to Fix It
Clients are a varied bunch. Some of them are easy, and approve your work with minimal changes. Some of them, though, change their minds constantly, change the project constantly, and make you go through round after round of revisions. Let’s talk about how to deal with that second group, shall we? Picture this scenario: You have a client that you've been working with for … [Read more...]
6 Steps for Building a Copywriting Portfolio
Your portfolio is one of the most crucial assets you have to land copywriting work. It proves that you know how to write copy well, even before your prospective client works with you. But what's the exact path to building your portfolio? As you can probably imagine, the exact "hows" of building a portfolio are a little too complicated to fit into one blog post. But what I … [Read more...]
Writing Subject Lines for Solopreneurs
Just as you need to write emails differently for solopreneurs than you would for types of businesses, you need to write the emails subject lines differently, too. Let’s dig into how to do that. Copywriting for Solopreneurs As I’ve mentioned before, copywriting for solopreneurs is a very interesting niche. You need to still convey the benefits of the service/product and … [Read more...]
How Do You Write an Email Funnel?
Many copywriters make the mistake of thinking of emails as single messages, shot out at their target audiences. Email funnels create a fuller conversation, taking the reader on a journey—and, ultimately, guiding them to your end result. Sometimes, the best copywriting can be simply to explain the benefit of a product and say “Buy Now.” But often, a prospective buyer needs to … [Read more...]
The Keys to Writing Landing Pages
A landing page can be one of the most important pages on your client’s website. But what makes for great landing page copywriting? A landing page is, very simply, the page that a visitor lands on after they’ve taken an action you wanted them to take—such as clicked on a Facebook ad. On that landing page, you’ll also have another action you want them to take; it might be to … [Read more...]
Copywriting for Nonprofits: 2 Tips to Crafting Compelling Copy
Copywriting for nonprofits can be great for your portfolio—and your personal fulfillment. But nonprofits are one of the most challenging clients to write for. How do you get their message across and compel people to take action when writing for a nonprofit? As you know, conveying the benefit to the consumer so they will take whatever action you want is crucial to crafting an … [Read more...]
Why You Sometimes Need to “Greek It” in Copywriting
“It’s all Greek to me” takes on a totally different meaning in the creative field. Here we look at what “Greeking it” means in copywriting and when and how you should use "Greek" copy. What Is "Greek" in Copy? The phrase “Greek it” is a misnomer. What it refers to is “lorem ipsum” that, yes, sounds a lot like it might be Greek. Lorem ipsum is actually just gibberish—an … [Read more...]
5 Surprising Places to Find Copy Inspiration
When you need to come up with a concept for a project, sometimes it’s easy and sometimes…well, your creativity could use a refill. But where do you refill it? Here we delve into some sources for topping off your font of creativity that might not be what you’d expect. When most copywriters (particularly ad writers) think about finding inspiration for their work, they … [Read more...]
Important Digital Copywriting Definitions
Digital copywriting is a fast-growing field, and you should aim to get experience in it as soon as possible. But with terms like “DPI” and “click to open rate,” it can be easy to get lost in a conversation. Digital (or “interactive” copywriting) has grown every more complicated as technologies evolve and, as part of that, new terms and new acronyms pop up all the … [Read more...]