Some copywriters will tell you putting prices on your website makes you more transparent. When phrased like that, it sounds like a no-brainer, right? However, as Nicki and Kate dig into in this episode, no two homepages or emails or any other project are 100% alike, so how can you put a price on your website if you don't even know what the project entails? Listing prices can … [Read more...]
Ep. 49: How to Build Your Own Benefits as a Freelancer
American workers leave an unprecedented number of vacation days on the table. So, as a freelancer, will you be able to take vacation? And what about healthcare? Ditch the corporate chains and jump into the dynamic world of freelancing with Nicki & Kate! Unravel the myths behind employee benefits as they dive deep into how you can have healthcare, retirement perks, and … [Read more...]
Ep. 48: Mistakes to Avoid When Pitching Freelance Clients
There's a reason (maybe more than one ...) potential clients are ignoring your emails. As a business owner for 15+ years, I've received my fair of share of pitches (CCA students: you've seen some of the good and some of the bad!). And I can tell you that there are a handful of super-common mistakes. But you don't have to make those same mistakes, my friend! We're … [Read more...]
Ep. 42: How Copywriters Can Negotiate with Confidence – with Susie Tomenchok
If the idea of negotiation freaks you out, you'll want to listen to Susie Tomenchok's tips for getting more comfortable and effective at negotiation. Susie, a negotiation guru, breaks down the stigma associated with negotiation, offers tips for asking more (if you're not hearing "no" enough, you're not asking enough), and explains how we can use "no" as a start of a … [Read more...]
Ep. 41: Actual Freelance Copywriting Salary: Digging Into One Copywriter’s Numbers
While every copywriter's journey is different, it always helps to know what's possible, right? On this episode, Kate is digging into her own numbers, from what she made her first year of freelance copywriting, to what she made as a full-time freelance copywriter in 2020. But it's not just about the salary. Kate shares the average number of clients she had each month, the … [Read more...]
Ep. 34: How Copywriters Can Successfully Add Content as a Service
Whereas copy is designed to get your audience to take action, content is designed to entertain, inspire, or educate. Of course, many copywriters also write content for their clients. If you're a copywriter looking to add content, or a content writer who is learning to write copy, this episode is for you. Find out why copywriting makes you a far more effective content writer, … [Read more...]
Ep. 30: Do Copywriters Need Business Insurance?
"Do I need business insurance?" is a question that plagues many entrepreneurs, including copywriters. Nicki and Kate are here to dig into common insurance types and why, as a copywriter, you most likely do not need it. Listen now to put to rest any worries you may have about needing business insurance for your copywriting business. Note: We are not legal advisors and this … [Read more...]
Ep. 24: Freelancing During the Covid-19 Pandemic – Stuart’s Story
What happens when a pandemic hits and you're furloughed from your job? For Stuart Tarn it meant taking advantage of his additional time and learning an entirely new skill. Stuart has been in his current job in the airline industry for nearly 17 years. In this episode, he shares why he pursued copywriting, the ways his past experiences help his copywriting, and some of the … [Read more...]
Ep. 23: The Illusion of Safety: Freelance vs. Full-Time Copywriting (a.k.a. the Illusion of Safety Episode)
Deciding to go freelance instead of working a traditional 9–5 can be incredibly anxiety inducing. But gigging may be your golden ticket to career freedom. In this episode, Nicki and Kate discuss how job safety is an illusion and the only way to truly be "safe" is to be in control of your career yourself. Freelancing allows for control over practically every aspect of your … [Read more...]
Ep. 20: Changing Careers to Become a Copywriter – Adele’s Story
Adele joined the CCA in July 2020 when she decided to make a career change after burning out in her job. Nicki originally talked with Adele in the Fall of 2020 to hear about her journey to copywriting. But, like many CCA students, work started to snowball fast. So, Nicki and Kate caught up with Adele again in early 2021 to talk about how things are going. You'll also hear … [Read more...]