Freelance job bidding sites like Upwork and Fiverr may seem like a great, easy way to get into copywriting. But, as you'll hear in this episode, they're actually a surefire way to undersell your services (not to mention waste your valuable time that you could be using to pitch clients directly)! Nicki and Kate tackle the pitfalls of freelance work sites, why they're not the … [Read more...]
Ep. 4: Meet Our Head Copy Coach, Kate
We're switching things up on this episode and getting to know Kate, Filthy Rich Writer's Head Copy Coach. Kate has more than 10 years of experience writing for clients including Microsoft, Zipcar, TripAdvisor, Babson College, Continental Airlines, and many more. In this episode, she shares how she got started, tips for working as a freelancer abroad, and common … [Read more...]
Ep. 1: What is Copywriting?
Some people argue that copywriting has been around since ancient times—back when people were writing compelling copy for "Wanted" posters. I'm not here to enter into that debate, because what matters to you and me is copywriting in the 21st century. But, if anything, that argument proves the staying power of effective copywriting—and the need for trained copywriters. Think … [Read more...]
The Importance of Freelancing in Today’s Working World
I say “new truth” but it’s really been creeping up on us for a while. First, companies got rid of pensions…then workers moved away from being “lifers” at companies…then it became common—if not necessary—to change jobs every three to five years. Now, the importance of freelancing is clear: you need the skills to find and land clients (and bring in income) whenever you need (or … [Read more...]
Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?
One of the (many) great things about being a copywriter is that it’s a very flexible career: In many ways, you can work for whom you want to and work how you want to. But that much flexibility and so many opportunities can be overwhelming for people, so I often get asked if it’s better to focus on on-staff or freelance copywriting careers. The first thing I want to make … [Read more...]
What Does a Typical Copywriter Day Look Like?
It’s one thing to want to make money through your writing talents and another thing entirely to actually do it. You might be able to imagine writing copy for a living: making a good, quite possibly really good living from your writing. But you might get a little fuzzy when it comes to the details. What does a day in the life of a copywriter actually look like? You can … [Read more...]
You’re Most Secure When You Take Control
A few years ago, I was talking with a friend who’d lost her job. It wasn’t her fault at all; they were restructuring the company and downsized her role. She kept saying, “I was so loyal to that company! I can’t believe they did this to me.” Here’s the thing: The most important thing for a business is the survival of the business. And that’s not just because they’re … [Read more...]
The Secret to Sustaining Freelance Copywriting Success
If you’re creative and you’re looking to make money as a writer, I have good news for you: Copywriting is absolutely the way to go. You get to be creative and you get paid well for the work that you do. However, if, to you, “being creative” means being airy and free and without constraints, I have bad news for you: You’re not going to make much money. For a lot of … [Read more...]
How to Find and Write for Solopreneurs
I always recommend thatbrand-new copywriters start with brick-and-mortar, local small business clients. You have a lot to offer them, even when you’ve just started learning. But there is another excellent source for copywriting clients: solopreneurs. A solopreneur is a person running a one-person business—hence the “solo.” They run the gamut from health and business … [Read more...]
Copywriting for Nonprofits: 2 Tips to Crafting Compelling Copy
Copywriting for nonprofits can be great for your portfolio—and your personal fulfillment. But nonprofits are one of the most challenging clients to write for. How do you get their message across and compel people to take action when writing for a nonprofit? As you know, conveying the benefit to the consumer so they will take whatever action you want is crucial to crafting an … [Read more...]