As a copywriter, design studios could end up being instrumental in your success! As a new copywriter, once you land your first few local clients, it’s time to branch out. Sure, you’ll start expanding your prospecting, you’ll start engaging with remote potential clients, and you’ll get listed with recruiters. But if you’re ignoring design studios, you’re missing a major … [Read more...]
The Simplest Way to Start Finding Copywriting Clients
For a lot of new (or would-be) copywriters, one of the most daunting steps in the process is to start finding copywriting clients. “Where are they? Who are they? How do I talk to them? Will they reject me?” We’ve talked a little bit about why you don’t need to be afraid of finding clients already, and today I want to talk about the simplest way to start finding them. And … [Read more...]
How to Book Up Your Copywriting Business for the Next Few Months
It’s the most wonderful time of the year…for your business Whether you like it or not that it’s only October 1st and the stores will begin stocking Christmas and Hanukah decorations soon, there’s one key takeaway for you as a copywriter… Businesses are starting to think about holiday promotions... Which means you could be writing those promotions for them. That’s … [Read more...]
The Client Question That Can Double Your Business Income
If it hasn't happened yet, very soon clients will start coming to you. They’ll get referred by your previous or current clients. Or they’ll find you on social media. Either way, you'll eventually have potential clients reaching out and wanting to work with you. Which is great! It feels great to not have to go out there and prospect for every single new client. Referrals are … [Read more...]
How to Break Into Copywriting
Originally Published on DearEnglishMajor.com Hey, it's Alyssa here! In the spirit of fresh starts and new opportunities, I sat down with one of our long-time friends of Dear English Major, Nicki Krawczyk. We interviewed Nicki back in 2014 not long after the launch of DearEnglishMajor.com, and she has been kind enough to share some excellent information on … [Read more...]
The Fastest Way to Grow Your Copywriting Business
If you do any reading about business, you'll already know that a big topic is "scale"—as in "how to scale your business." It's an important topic for businesses big and small...and, my copywriter friend, it's an important topic for growing your copywriting business, too. In a nutshell, "scaling" is growing your business. Ideally, it involves growing your business in profit … [Read more...]
When to Be in Client-Finding Mode
A few years ago, I was on a flight and in a bad mood. The flight had been delayed, I was tired, I had a lot of work ahead of me and, to top it all off, the woman next to me was actually reading my computer screen over my shoulder. Who does that?? I’m not proud to say that my knee-jerk reaction would have been to give her an annoyed, nasty look. Instead, though, I … [Read more...]
How Copywriters Can Get Over the Fear of Selling
If you’re trying to build a freelance business or to land a job, you’ve got to be able to sell yourself, right? Well, if you have a strong fear of selling (or, at the very least, it makes you uncomfortable), I have good news. You don't need to be good at sales to be a successful copywriter. Okay, now obviously, I’m not talking about making sales: getting new clients to … [Read more...]
Land Copywriting Clients With These 35 Tips
Looking for copywriting clients is a big part of your job. (At least initially; eventually referrals will make everything much easier.) Many new copywriters can fall into a little bit of a client-search trap, though: They pick one method of searching and stick with it. If that method works consistently for you, then great. But it’s much more likely that that method will be … [Read more...]
What Is a Copywriting Retainer?
Retainers seem like an ideal solution for copywriters: You set aside a certain number of hours and get paid whether or not you work! What's not to like? Well, let's start with the fact that it rarely runs that smoothly. Here we discuss what a copywriting retainer is and how it affects your copywriting rates. What Is a Retainer? First, let's make sure we're on the same … [Read more...]