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Tips, Tools and Training for New and Aspiring Copywriters

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The Simplest Way to Start Finding Copywriting Clients

By Nicki Krawczyk 215 Comments

the simplest way to start finding clients
For a lot of new (or would-be) copywriters, one of the most daunting steps in the process is to start finding copywriting clients. “Where are they? Who are they? How do I talk to them? Will they reject me?”

We’ve talked a little bit about why you don’t need to be afraid of finding clients already, and today I want to talk about the simplest way to start finding them.

And when I say simple, I mean it. Ready? Here it is:

Start paying attention.

Now, wait—before you roll your eyes and leave, bear with me.

Consider Websites You Visit Every Day

It’s likely you spend a high percentage of your day online. And, while averages vary for how many sites people visit per day, let’s be conservative and say 20.

So, of the 20 websites you happened across yesterday, how many of them did you read? Not just skim, but read? On how many of them did you actually evaluate the copy to see if it’s any good? And how many of them did you do that for of the 600+ websites you visited last month?

Opportunities are crossing your path every day and you’re missing them.

Start Finding Copywriting Clients on Google Maps

Here’s another example: Let’s say you need a new dentist. You start Googling dentists in your town and visiting their websites. Some are good and some are bad—but when you see the bad websites, do you stop and take note of them. Each one of them is a potential client!

And then you can start looking for bad dentist websites in other towns. And then you can start for looking for bad orthodontist sites. Bad ophthalmologist sites. Bad psychotherapist sites. Bad podiatrist sites. Do you see where I’m going?

Notice Banner Ads on Sites You Visit

And how many banner ads do you notice every day? Of those banner ads, how many do you stop to read and evaluate? And, of the ones that you evaluate, how many of those are not very good? Each of those is an opportunity!

You come across so many more potential projects and clients every single day than you even begin to realize. There are literally opportunities for work everywhere.

So, it’s one thing to say “start paying attention.” Maybe you will, maybe you won’t. (Though you will if you want to be successful.)

Take Action: Add 10 New Clients to Your List Each Day

But let’s make it a bit more quantifiable to help train you to start paying attention. Here’s your new goal: Make a list of 10 new potential clients every single day. Businesses you randomly come across who need your help. Or businesses like other ones you’ve randomly come across—start going down that rabbit hole.

You’ll find that finding 10 new potential clients each day is EASY once you get started.

So…who’s with me? Are you up to the challenge? I’m not even asking you to reach out to them yet—just make a list of 10 potential clients each day. If you’re in, post in the comments and let me know!

Last Updated on November 3, 2022

Filed Under: Pitching Tagged With: land work, Lead generation, pitching

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About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 20 years.

Comments

  1. Tharian says

    March 17, 2022 at 11:40 pm

    I’m in! like many others who posted, I’ve seen enough webpages and ads that could use some TLC from a copywriter. I am looking forward to this next chapter.

    Reply
    • The Filthy Rich Writer Team says

      March 19, 2022 at 1:31 am

      That’s great to hear!

      Reply
  2. Lisa says

    May 7, 2022 at 4:13 pm

    Struggling with this a bit, although I believe I understand the assignment. It is my first day, and although I do not have 10, I will continue to contemplate.

    Reply
    • The Filthy Rich Writer Team says

      May 8, 2022 at 11:55 pm

      You can do it! It can be uncomfortable at first but it gets easier with time.

      Reply
  3. Daria says

    September 5, 2022 at 9:46 am

    I’m in!

    Reply
    • The Filthy Rich Writer Team says

      September 8, 2022 at 10:40 am

      Great! Don’t hesitate to reach out with any questions!

      Reply
  4. Bryan Cathey says

    November 2, 2022 at 1:02 pm

    I’m in. Just beginning with this entire process. I’m excited, I’m nervous, all the things…but I’m in.

    Reply
    • The Filthy Rich Writer Team says

      November 2, 2022 at 11:05 pm

      That’s awesome…and totally normal to have all the feelings. Welcome to the CCA!

      Reply
  5. Kathy says

    November 7, 2022 at 10:04 am

    I am starting this today. Brand new to this field, but I am so excited to start!

    Reply
    • The Filthy Rich Writer Team says

      November 8, 2022 at 11:02 pm

      We are so excited to have you in the CCA!

      Reply
  6. Shawnee says

    December 5, 2022 at 8:43 pm

    Hmm… sounds easy enough! I’m in!!

    Reply
    • The Filthy Rich Writer Team says

      December 7, 2022 at 12:44 am

      Great! Let us know if you have any questions!

      Reply
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