For a lot of new (or would-be) copywriters, one of the most daunting parts of getting started is finding clients. “Where are they? Who are they? How do I talk to them? Will they reject me?”
We’ve talked a little bit about why you don’t need to be afraid of finding clients already, and today I want to talk about the simplest way to start finding them.
And when I say simple, I mean it. Ready? Here it is:
Start paying attention.
Now, wait—before you roll your eyes and leave, bear with me. It’s likely you spend a high percentage of your day online. And, while averages vary for how many sites people visit per day, let’s be conservative and say 20.
So, of the 20 websites you happened across yesterday, how many of them did you read? Not just skim, but read? On how many of them did you actually evaluate the copy to see if it’s any good? And how many of them did you do that for of the 600+ websites you visited last month?
–>Opportunities are crossing your path every day and you’re missing them.<–
Here’s another example: Let’s say you need a new dentist. You start Googling dentists in your town and visiting their websites. Some are good and some are bad—but when you see the bad websites, do you stop and take note of them. Each one of them is a potential client!
(And then you can start looking for bad dentist websites in other towns. And then you can start for looking for bad orthodontist sites. Bad ophthalmologist sites. Bad psychotherapist sites. Bad podiatrist sites. Do you see where I’m going?)
And how many banner ads do you notice every day? Of those banner ads, how many do you stop to read and evaluate? And, of the ones that you evaluate, how many of those are not very good? Each of those is an opportunity!
You come across so many more potential projects and clients every single day than you even begin to realize. There are literally opportunities for work everywhere.
So, it’s one thing to say “start paying attention.” Maybe you will, maybe you won’t. (Though you will if you want to be successful.)
But let’s make it a bit more quantifiable to help train you to start paying attention. Here’s your new goal: Make a list of 10 new potential clients every single day. Businesses you randomly come across who need your help. Or businesses like other ones you’ve randomly come across—start going down that rabbit hole.
You’ll find that finding 10 new potential clients each day is EASY once you get started.
So…who’s with me? Are you up to the challenge? I’m not even asking you to reach out to them yet—just make a list of 10 potential clients each day. If you’re in, post in the comments and let me know!