I was watching an online training about freelancing a few weeks ago, and something the trainer said threw up a big red flag. (By the way, I’m always taking new trainings and watching webinars to pick up whatever new tactics are out there. I strongly encourage you to do the same. You may know a ton already, but there's always a new insight to gain.) Anyway, this trainer … [Read more...]
The Cardinal Sin for New Copywriters
When you're just starting work, you'll do practically anything to get it—including making an offer that's sure to tank any chances you have of making money or being respected. Oh, and did I mention that the majority of new copywriters make this mistake? Read: It's a big problem. Let's make sure you avoid it. The Big Sin Before you land your first copywriting client, or … [Read more...]
Copywriting for Love or Money
How you organize your time can have a major effect on how much money you bring in. But what should you do when you have a project that you want to work on that won't pay you very much? There are going to be many points during your career when people want you to work for them but for less than your standard rate or just generally less than you deserve. When this happens you … [Read more...]
How to Price Copywriting Services: By the Minute? The Hour? The Word?
Discussing rates or salaries is uncomfortable for most people. Of course, how to price copywriting services has another layer of discomfort because you can charge for copy projects in a couple of ways. Do you charge by the word? By the minute? Something else? (Spoiler: It's something else. Copywriters charge by the project.) In fact, charging by the word will mark you as a … [Read more...]