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The Simplest Way to Start Finding Copywriting Clients

By Nicki Krawczyk 229 Comments

the simplest way to start finding clients
For a lot of new (or would-be) copywriters, one of the most daunting steps in the process is to start finding copywriting clients. “Where are they? Who are they? How do I talk to them? Will they reject me?”

We’ve talked a little bit about why you don’t need to be afraid of finding clients already, and today I want to talk about the simplest way to start finding them.

And when I say simple, I mean it. Ready? Here it is:

Start paying attention.

Now, wait—before you roll your eyes and leave, bear with me.

Consider Websites You Visit Every Day

It’s likely you spend a high percentage of your day online. And, while averages vary for how many sites people visit per day, let’s be conservative and say 20.

So, of the 20 websites you happened across yesterday, how many of them did you read? Not just skim, but read? On how many of them did you actually evaluate the copy to see if it’s any good? And how many of them did you do that for of the 600+ websites you visited last month?

Opportunities are crossing your path every day and you’re missing them.

Start Finding Copywriting Clients on Google Maps

Here’s another example: Let’s say you need a new dentist. You start Googling dentists in your town and visiting their websites. Some are good and some are bad—but when you see the bad websites, do you stop and take note of them. Each one of them is a potential client!

And then you can start looking for bad dentist websites in other towns. And then you can start for looking for bad orthodontist sites…and bad ophthalmologist sites, bad psychotherapist sites, bad podiatrist sites. Do you see where I’m going?

Notice Banner Ads on Sites You Visit

And how many banner ads do you notice every day? Of those banner ads, how many do you stop to read and evaluate? And, of the ones that you evaluate, how many of those are not very good? Each of those is an opportunity!

You come across so many more potential projects and clients every single day than you even begin to realize. There are literally opportunities for work everywhere.

So, it’s one thing to say “start paying attention.” Maybe you will, maybe you won’t. (Though you will if you want to be successful.)

Take Action: Add 10 New Clients to Your List Each Day

But let’s make it a bit more quantifiable to help train you to start paying attention. Here’s your new goal: Make a list of 10 new potential clients every single day. Businesses you randomly come across who need your help. Or businesses like other ones you’ve randomly come across—start going down that rabbit hole.

You’ll find that finding 10 new potential clients each day is EASY once you get started.

Read More: Should You Write for Free?

Some copywriters offer to work for free, but offering your services for free will ultimately hurt your career. Listen to our podcast episode to hear Nicki and Kate share why this is a bad idea. And read our post on why working for free is a cardinal sin for new copywriters.

Your Turn

Who’s with me? Are you up to the challenge? I’m not even asking you to reach out to them yet—just make a list of 10 potential clients each day. If you’re in, post in the comments and let me know!

Last Updated on December 11, 2023

Filed Under: Business Development Tagged With: land work, Lead generation, pitching

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About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 20 years.

Comments

  1. Debbie Jaeger says

    July 20, 2020 at 2:49 am

    Okay, I’ve added this to my calendar as a daily task…let’s do it!

    Reply
    • Nicki Krawczyk says

      July 20, 2020 at 2:06 pm

      Hi Debbie,

      Good for you – and good for you for actually adding it to your calendar. That’ll make a big difference!

      Thanks for commenting!
      Nicki

      Reply
  2. Angela says

    July 20, 2020 at 11:20 am

    I’m in! Excited for this challenge!

    Reply
    • Nicki Krawczyk says

      July 20, 2020 at 2:05 pm

      Hi Angela,

      Yay – good for you!! 🙂

      Thanks for commenting!
      Nicki

      Reply
  3. Chris says

    July 28, 2020 at 11:16 pm

    It’s funny – reading this and thinking about it I’m always seeing typos or badly worded text when I’m not even paying attention. I’ll start doing this and pay more attention to what I’m reading 🙂

    Reply
    • Nicki Krawczyk says

      July 29, 2020 at 10:14 am

      Hi Chris,

      Good for you! Now, you can add evaluating for effectiveness of the copy to your list. 🙂

      Thanks for commenting!
      Nicki

      Reply
  4. Charlie says

    August 12, 2020 at 3:47 pm

    Just before reading this article I saw three pieces of writing on social media that were published with a few small errors. Seven more to go! I’m in.

    Reply
    • Nicki Krawczyk says

      August 12, 2020 at 6:40 pm

      Hi Charlie,

      Yay!! Good for you. 🙂

      Thanks for commenting!
      Nicki

      Reply
  5. Tracy Paige says

    August 13, 2020 at 5:37 pm

    I bought this course earlier in the year and just started it today. I’ve already started to make a list of local businesses that need new website copy, Great idea to make note of potential business daily. Definitely will help make prospecting a lot less daunting.

    Reply
    • Nicki Krawczyk says

      August 14, 2020 at 11:10 am

      Hi Tracy,

      Absolutely! I think you’ll be pleasantly surprised by how easy it is to creating (and keep adding to) a list of potential clients. 🙂

      Thanks for commenting!
      Nicki

      Reply
  6. Liz Chapman says

    August 15, 2020 at 9:07 am

    Both feet in and splashing! I am personally a huge fan of the “10 Things” philosophy.

    Reply
    • Nicki Krawczyk says

      August 19, 2020 at 11:54 am

      Hi Liz,

      Yay! Good for you. 🙂

      Thanks for commenting!
      Nicki

      Reply
  7. Jennifer Richardson says

    August 17, 2020 at 7:16 pm

    I’m totally in, and love the idea to start looking right from the get go!

    Reply
    • Nicki Krawczyk says

      August 19, 2020 at 12:03 pm

      Hi Jennifer,

      Yay! Good for you. 🙂

      Thanks for commenting!
      Nicki

      Reply
  8. Clara Youm says

    August 27, 2020 at 3:50 pm

    Sounds like such a simple thing to do that would have a huge impact on your search. I’m in!

    Reply
    • Nicki Krawczyk says

      August 31, 2020 at 11:43 am

      Hi Clara,

      You’re right on both counts — and good for you!! 🙂

      Thanks for commenting!
      Nicki

      Reply
  9. Art Barela says

    September 8, 2020 at 5:47 pm

    Great challenge… Just put it on my calendar for 4am every day… See How long I can keep this going?

    Reply
    • Nicki Krawczyk says

      September 10, 2020 at 11:33 am

      Hi Art,

      Good for you! What a great way to start the day. 🙂

      Thanks for commenting!
      Nicki

      Reply
  10. Jack Carter says

    September 8, 2020 at 7:35 pm

    I’m in!!!

    Reply
    • Nicki Krawczyk says

      September 10, 2020 at 11:34 am

      Hi Jack,

      Good for you!! 🙂

      Thanks for commenting!
      Nicki

      Reply
  11. Jen Schiffner says

    September 17, 2020 at 1:55 pm

    I’m in! Natural curiosity, stickler-ism and a dormant Marketing degree make this a daily activity as it is. Now it’s on my calendar to do something about it.

    Reply
    • Nicki Krawczyk says

      September 22, 2020 at 11:05 am

      Hi Jen,

      Yay! Good for you. 🙂

      Thanks for commenting!
      Nicki

      Reply
  12. Stephanie says

    September 24, 2020 at 11:56 pm

    I’m in! Its on my daily to do list.

    Reply
    • Nicki Krawczyk says

      October 5, 2020 at 4:21 pm

      Hi Stephanie,

      Awesome! Good for you! 🙂

      Thanks for commenting!
      Nicki

      Reply
  13. Beth Zurkowski says

    September 30, 2020 at 11:26 am

    Hi Nicki, I’m all for a challenge. Thanks for all you do.

    Reply
    • Nicki Krawczyk says

      October 5, 2020 at 4:29 pm

      Hi Beth,

      Yay – good for you! And you are so very welcome. 🙂

      Thanks for commenting!
      Nicki

      Reply
  14. Angela says

    October 1, 2020 at 1:48 am

    I’m going to try this… I’m in! Was just looking for a dentist online the other day and some of the sites I was seeing really needed help. Thank you for the idea! ?

    Reply
    • Nicki Krawczyk says

      October 5, 2020 at 4:37 pm

      Hi Angela,

      Woohoo! Good for you! There are soooo many people out there who need your help. 🙂

      Thanks for commenting!
      Nicki

      Reply
  15. Nigel says

    October 8, 2020 at 10:37 am

    Count me in.

    I think it’s a great way to get the lay of the (copy) land.

    Reply
    • Nicki Krawczyk says

      October 12, 2020 at 6:56 pm

      Hi Nigel,

      Good for you! You’ll be shocked at just how many potential clients are out there. 🙂

      Thanks for commenting!
      Nicki

      Reply
  16. Heather says

    October 9, 2020 at 7:06 pm

    Added it to my calendar! I’ve already been thinking about friends that could use my help!

    Reply
    • Nicki Krawczyk says

      October 12, 2020 at 6:57 pm

      Hi Heather,

      Good for you! And friends are a perfect place to start. 🙂

      Thanks for commenting!
      Nicki

      Reply
  17. Neysa Medina says

    October 28, 2020 at 10:52 am

    Totally up for the challenge! It’s true, once your eyes are open to something and you start to notice regularly, you can’t stop! …Are dentists usually the best place to start? Is this why you used this as your example?

    Reply
    • Nicki Krawczyk says

      November 2, 2020 at 9:34 am

      Hi Neysa,

      Good for you! And no, dentists are by no means the best place to start – it was just a random example I chose. 🙂

      Thanks for commenting!
      Nicki

      Reply
  18. Tim says

    November 24, 2020 at 9:35 pm

    I’m in! It’s now on my daily to do. Thanks, Nicki!

    Reply
    • Nicki Krawczyk says

      December 1, 2020 at 9:39 am

      Hi Tim,

      Yay! Good for you. 🙂

      Thanks for commenting!
      Nicki

      Reply
  19. Douglas Geis says

    November 30, 2020 at 10:24 pm

    Thanks Nicki! I am up for the challenge. After reading your article I reviewed my own dentists website and found myself rewriting their introduction. It gives me confidence that this might be my new career path.

    Reply
    • Nicki Krawczyk says

      December 1, 2020 at 10:05 am

      Hi Douglas,

      Great! And dentists are just one out of thousands and thousands of possible industries to look at. The opportunities are immense! 🙂

      Thanks for commenting!
      Nicki

      Reply
  20. Maria says

    December 8, 2020 at 10:16 am

    This is awesome! Thank you so much for the great idea! I am looking forward to starting this challenge.

    Reply
    • Nicki Krawczyk says

      December 11, 2020 at 6:35 am

      Hi Maria,

      You are so welcome! And good for you for taking up the challenge. 🙂

      Thanks for commenting!
      Nicki

      Reply
  21. Ashley Norton says

    December 11, 2020 at 6:50 pm

    I’m in! I just got the course literally a week ago today, and I’m finally diving in! Can’t wait for my eventual success story :).

    Reply
    • Nicki Krawczyk says

      December 31, 2020 at 12:53 pm

      Hi Ashley,

      Yay!! Good for you. 🙂 And I can’t wait for your eventual success story, either!

      Thanks for commenting!
      Nicki

      Reply
  22. Asia says

    January 2, 2021 at 4:21 pm

    I’m in! This strategy makes so much sense!

    Reply
    • Nicki Krawczyk says

      January 13, 2021 at 7:07 pm

      Hi Asia,

      Yay! Good for you!! 🙂

      Thanks for commenting!
      Nicki

      Reply
  23. LeAnne Laviolette says

    January 5, 2021 at 1:13 am

    You better believe it! Yes indeed,,, I am IN!

    Reply
    • Nicki Krawczyk says

      January 13, 2021 at 7:20 pm

      Hi LeAnne,

      Awesome! Good for you! 🙂

      Thanks for commenting!
      Nicki

      Reply
  24. Courtney says

    January 9, 2021 at 11:57 am

    I am definitely in! My brain often looks at things with a critical eye (teacher brain is always marking!), but I like your suggestion to think of it now as finding potential clients rather than judging their professionalism.

    Looking forward to this course!

    Reply
    • Nicki Krawczyk says

      January 13, 2021 at 7:21 pm

      Hi Courtney,

      Absolutely! That “critical” eye is really going to come in handy as you evaluate copy and evaluate opportunities. 🙂

      Thanks for commenting!
      Nicki

      Reply
  25. Pratichi says

    January 10, 2021 at 7:05 pm

    Alright, I’m in. I’ve put it in my ToDoist App as a daily task so let’s get crackin’

    But, first, I must sleep. Brain currently feels like sludge.

    Reply
    • Nicki Krawczyk says

      January 13, 2021 at 7:26 pm

      Hi Pratichi,

      Good for you! But yes – get your rest first. 😉

      Thanks for commenting!
      Nicki

      Reply
  26. Tristram DeRoma says

    January 11, 2021 at 8:18 pm

    Woohoo! Got my first task to do from CCA. I’m in!

    Reply
    • Nicki Krawczyk says

      January 13, 2021 at 9:26 pm

      Hi Tristram,

      Yay!! Good for you for taking up the challenge! It’ll definitely be worth it. 🙂

      Thanks for commenting!
      Nicki

      Reply
  27. Lauren Burchfield says

    January 14, 2021 at 1:24 pm

    The “little bit each day” approach helps me from feeling overwhelmed. Can’t wait!

    Reply
    • Nicki Krawczyk says

      February 10, 2021 at 9:07 am

      Hi Lauren,

      Absolutely – a little bit each day is sooo much more manageable than trying to tackle a big hunk of work once a month!

      Thanks for commenting!
      Nicki

      Reply
  28. Kurt says

    January 17, 2021 at 2:00 pm

    started this exercise this morning just sorting through the “call to action” emails (from my bank, vet, etc.) in my personal Inbox. It’s day one of a new career and I see the world with new eyes.
    regards, Kurt

    Reply
    • Nicki Krawczyk says

      February 10, 2021 at 9:08 am

      Hi Kurt,

      That’s a great place to start – good for you! And I’m so glad you’re seeing things with a fresh perspective. 🙂

      Thanks for commenting!
      Nicki

      Reply
  29. Leanne Wells says

    January 23, 2021 at 10:29 am

    I can definitely do this every day! As soon as I started thinking about copywriting, hundreds of potential clients came to mind. This seems like a great goal to start with!

    Reply
    • Nicki Krawczyk says

      February 10, 2021 at 9:15 am

      Hi Leanne,

      Yay! Good for you. 🙂

      Thanks for commenting!
      Nicki

      Reply
  30. Rachel Wadsley says

    February 4, 2021 at 11:14 am

    I’m starting to add copywriting into my new content writing business. The tactic of looking local at small business sites resonated with me. If I go to a site that is bare-bones or poorly written I feel like if they can’t put time into their business the how will they be able to provide me with a quality service. And I have already thought of a previous content writing client whose site copy is lacking even though he’s well known and established. I already have a foot in the door with this client and now I can offer them support beyond blog posts. Writing down 10 a day sounds very doable and then I’ll have a stockpile of ideas for pitching when I’m ready.

    Reply
    • Nicki Krawczyk says

      February 10, 2021 at 9:29 am

      Hi Rachel,

      Absolutely – websites speak volumes about companies and so many small business’ websites are sending the exact *wrong* messages! Good for you for committing to 10 per day. 🙂

      Thanks for commenting!
      Nicki

      Reply
  31. Chloe W. says

    February 9, 2021 at 5:16 pm

    I’m in! Writing and marketing all in one; I’m certain I was born for this!?

    Reply
    • Nicki Krawczyk says

      February 10, 2021 at 9:36 am

      Hi Chloe,

      Yay! I love your energy – and good for you for going for it!

      Thanks for commenting,
      Nicki

      Reply
  32. Dani says

    February 15, 2021 at 5:00 pm

    I just signed up today and got started. I have taken a host of of other courses and was left with no support. I am SOLooking forward to not working alone and getting restarted.

    Reply
    • Kate Kaschenbach says

      February 18, 2021 at 3:42 pm

      Welcome, Dani! Wishing you lots of success!

      Reply
  33. Margaret Dodge says

    February 18, 2021 at 5:21 pm

    As a copy editor, I do this already with looking for mistakes. I’ll start noticing in a more general way.

    Reply
    • Filthy Rich Writer says

      February 19, 2021 at 10:12 am

      Great Margaret! Sounds like you have a good base to grow from 🙂

      Reply
  34. Shelley Ann says

    March 11, 2021 at 10:33 pm

    Hi Nicki,

    I’m in! Looking forward to seeing what I discover!

    Reply
    • Filthy Rich Writer says

      March 12, 2021 at 8:58 am

      Welcome, Shelley Ann! Wishing you lots of success!

      Reply
  35. Cheryl says

    March 16, 2021 at 4:08 am

    I’m in and up for the challenge! Be interesting to see what I find. I’m excited!

    Reply
    • Filthy Rich Writer says

      March 16, 2021 at 9:20 am

      Great, Cheryl! Wishing you lots of success!

      Reply
  36. Danny says

    May 4, 2021 at 11:32 pm

    I’m in!

    (Why do I feel road trips are never going to be the same again, looking at billboards and analyzing them!)

    Reply
    • The Filthy Rich Writer Team says

      May 5, 2021 at 10:52 am

      It’s not just billboards! You’ll look at all advertising in a new light…and hopefully gain inspiration from some!

      Reply
  37. Natalie says

    June 13, 2021 at 5:55 pm

    Count me in!

    I joined CCA yesterday evening and just started watching the Welcome section this afternoon. I’m looking forward to setting this goal and crushing it!
    What a great way to have countless potential clients at my fingertips when I’m ready to start pitching.

    Reply
    • The Filthy Rich Writer Team says

      June 15, 2021 at 10:16 am

      Welcome, Natalie! We are so glad you’re here!

      Reply
  38. Angela says

    June 27, 2021 at 11:29 am

    I am up for the challenge! Have finished my first 10 already, It fees a little les daunting when you keep moving.
    🙂

    Reply
    • The Filthy Rich Writer Team says

      June 30, 2021 at 2:06 am

      That’s great, keep the momentum going!

      Reply
  39. Ashley says

    July 17, 2021 at 10:05 pm

    I’m in! Will make my list tonight(I already have some in mind). 🙂

    Reply
    • The Filthy Rich Writer Team says

      July 17, 2021 at 10:14 pm

      Wonderful! Something about lists (and then crossing off the tasks once you get them done) is so satisfying!

      Reply
  40. David says

    August 9, 2021 at 4:43 am

    I’m in!

    Reply
  41. Hameera says

    October 3, 2021 at 7:30 pm

    Today is my first day of training. I am up for the challenge, stepping out of my comfort zone in order to grow into an excellent copywriter!!

    Reply
    • Kate Sitarz says

      October 4, 2021 at 10:25 am

      Welcome, Hameera! And way to step up to the challenge and get outside your comfort zone. We’re here to support you 🙂

      Reply
  42. Jennifer says

    October 25, 2021 at 5:48 pm

    I am eagerly trolling ads, banners, websites. 😆

    Reply
    • Tracy Yothsackda says

      October 27, 2021 at 12:56 am

      Have fun!

      Reply
  43. Nathanael Santiago says

    October 26, 2021 at 1:37 pm

    Today is my first day of training. Look forward to my future, I am up for the challenge.

    Reply
    • Tracy Yothsackda says

      October 27, 2021 at 12:54 am

      Welcome Nathanael! We are so excited to work with you and watch you build your copywriting career!

      Reply
  44. Aaron says

    November 13, 2021 at 4:31 am

    Great idea. Opening up a Word doc right now to start that list.

    Reply
    • The Filthy Rich Writer Team says

      November 13, 2021 at 6:18 pm

      Way to take action!

      Reply
  45. Laura Carter says

    November 27, 2021 at 11:15 am

    Is it bad that I want to get into this industry but i am not sure what a bad website is compared to an amazing one?

    Reply
    • The Filthy Rich Writer Team says

      November 29, 2021 at 12:11 am

      Not at all! As you learn the fundamentals of copywriting you’ll start to develop an eye for that sort of thing!

      Reply
  46. Calvin Healey says

    January 6, 2022 at 1:54 pm

    New year, new career! Made my first list today!

    Reply
    • Kate Sitarz says

      January 7, 2022 at 5:04 pm

      Woohoo! Good for you! Keep us posted, Calvin! 🙂

      Reply
  47. Twyla Craig says

    February 20, 2022 at 9:14 pm

    I’m in!

    Reply
    • The Filthy Rich Writer Team says

      February 23, 2022 at 4:34 pm

      Woohoo! We are excited to be a part of your copywriting journey!

      Reply
  48. Hillary Hammers says

    February 21, 2022 at 7:28 am

    I’m in! I’m just getting started on my copywriting journey and I am so excited about where it will take me. I am going to take this suggestion to heart and begin finding at least 10 new clients a day. Thank you so much!

    Reply
    • The Filthy Rich Writer Team says

      February 23, 2022 at 4:37 pm

      Welcome to the CCA, Hillary! We are thrilled that you have enrolled!

      Reply
  49. Mel says

    March 13, 2022 at 4:29 pm

    Definitely in! I am just getting started in the CCA but I think this is a great task in order to not get overwhelmed once I feel ready to take the step and start pitching!

    Reply
    • The Filthy Rich Writer Team says

      March 14, 2022 at 12:28 am

      Wonderful! Welcome to the CCA! When you are ready to start pitching I really recommend that you check out the Pitch-A-Palooza on your CCA dashboard for some great tips and ideas.

      Reply
  50. Keegan says

    March 15, 2022 at 4:38 pm

    I’m in, up, and running. Not only that, I’m feeling fortunate that the Comprehensive Copywriting Academy found its way to me. Thanks, and be well.

    Reply
    • The Filthy Rich Writer Team says

      March 16, 2022 at 11:56 pm

      Thanks Keegan! We are so happy that you found the CCA!!

      Reply
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