Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Gabe. Gabe has an upcoming informal meeting with an agency owner, and is interested to know how he can turn this into an opportunity for potential work.
In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Gabe advice on how to approach this in-person pitch to maximize his chances of being hired.
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Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[1:36] Nicki gives an introduction to the episode and explains a little bit about our Laser Coaching Sessions.
[3:19] Gabe explains how he has a meeting coming up with an agency owner, and wants to use this as an opportunity to get into agency work, so he can collaborate with other creatives.
[4:02] Even though the meeting is informal, it is still a fantastic way to display value and skills.
[5:47] Nicki describes this opportunity as an “in-person pitch”, and stresses the importance of thorough research and bringing new ideas to the table.
[6:57] Nicki and Kate highlight useful questions to ask, which place an emphasis on how to help the client and become a valuable resource for their company.
[8:50] Nicki and Kate remind Gabe to prepare a follow-up message thanking the client, which adds value and is tailored to the discussion he has with the agency owner.
[11:20] Gabe asks our hosts about the key skills and qualities they look for in copywriters and people they hire. We learn how proactivity can improve collaboration and lead to successful projects.
Must-Hear Takeaways
As with every episode, we highly encourage you to listen to the entire conversation! But here are a few of the highlights:
“It’s very much like an in-person pitch email. You’re going to go in with a ton of research, you’re going to know this company inside out. You’re going to know it as if you already worked there and you’re going to have ideas as if you already worked there too.” – Nicki
“That’s what clients are looking for, right? They don’t hire someone so they can have more work, they’re hiring someone because they want that work taken off their plate.” – Nicki
“Obviously that’s part of what we do, taking the work and delivering it, but within that, dig in and say, ‘hey we were talking about this project and as I dug in here are some other ideas I had…’, so you’re continually re-pitching ideas, and not being afraid to question something too.” -Kate
“It’s always about putting our potential clients first.” – Nicki
“It might turn into something now, it might turn into something in a year, it might never turn into something, but you never know. So focus on him and how you can help him and his agency. That’s how you’re going to win him over.” – Nicki
Mentioned on this Episode
Related Links
- Ep. 133: Are You Giving Off Any of These Copywriter Red Flags?
- BONUS Laser Coaching: How to Pitch Copywriting Services to Agencies
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Last Updated on September 10, 2023
